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Brands are constantly on the lookout for ways to elevate their online presence through various marketing efforts.

Social media platforms, in particular, have proven to be an integral part of their strategy, especially since tactics like influencer marketing and user-generated content (UGC) became popular.

Given the growth user-generated content has experienced, we thought it'd be helpful for you to have a guide that answers all questions you have on the topic; whether you’re a marketer, business owner, or anyone else interested in it.

In the following guide, we’re going to cover:

  • What UGC is
  • How UGC differs from traditional marketing strategies
  • What the benefits of UGC are
  • The different types of UGC

Plus, we’ll be sharing a step-by-step process you can follow, as well as some great tools and examples for you to get inspired and nail your marketing campaigns!

Without further ado, let’s get started.

Table of Contents

What is User Generated Content (UGC)?

Where Does User-Generated Content Come From?

How Does User-Generated Content Differ From Traditional Marketing?

What Are the Benefits of Using User-Generated Content?

4 Types of User-Generated Content You Need to Know

4 Examples of User-Generated Content to Inspire You

How to Get Started with User-Generated Content for Your Brand

4 User-Generated Content Tools to Use In Your UGC Campaigns

What is User Generated Content (UGC)?

User-generated content (UGC) is any type of content created by individuals rather than brands.

Those individuals create content in almost every shape and form - like social media posts, videos, and blog posts - and share it online with their personal audience. 

By doing so, they act as brand advocates since they put in their creativity and create authentic content, indirectly on behalf of the brand.

According to author and marketing expert, Seth Godin:

“Marketing is no longer about the stuff you make, but about the stories you tell”.

Who better to tell those stories than your customers themselves?

This is something that companies have discovered to be of great benefit to them and 78% of marketers say that they use UGC in their content strategy.

Impressive, right?

This is due to the large number of benefits that it brings, which we’ll cover in detail further on in this guide.

What’s even more fascinating is the fact that, when individuals create and share content online, they tend to get 28% higher engagement compared to the content shared by companies.

One of the many companies that have taken advantage of UGC is Samsung

While we’ll showcase many examples later, we believe that this'll give you a good idea of what UGC is all about.

To be precise, when Samsung released the Galaxy A smartphone, it prompted fans to post creative social content by using the product and adding the hashtag #danceawesome.

By doing so, creators were given the chance to enter a contest to win the smartphone; if you think about it, it’s really a win-win situation!

Author’s Note: Establishing branded hashtags helps you measure the total reach of your social media marketing campaigns.

Here’s one example of the many videos shared on TikTok, one of the most popular platforms for UGC:

screenshot of Hollyh's TikTok post promoting samsung
Image Source: TikTok

This post alone has gained over 2 million views and 250,000 likes so far, giving the company a huge amount of exposure.

Sounds good, right?

Now, let’s dive a little deeper into the world of UGC and see where it comes from.

Where Does User-Generated Content Come From?

User-generated content comes from individual creators sharing branded content on their own platforms and for their own audience.

This helps brands raise more awareness through the power of word-of-mouth since they’re not “promoting themselves”, but they allow others to create promotional content on their behalf.

A common practice for brands is to repost or share the UGC on their own social media channels. 

The fact that a post has been created by members of their audience, who basically act as brand ambassadors, makes the content feel more authentic and powerful.

How do you find such creators?

The most common sources are your social media channels.

What you can do is incentivize your audience to promote your brand through their own content, in exchange for something else; like a giveaway entry or a shoutout.

lightcentreuk Instagram's Holiday post
Image Source: Instagram

Author's Tip: If you’re looking for a faster and easier way, you can always use a trusted partner like Insense to help you find the right creators to collaborate with.

While UGC shares many similarities with influencer marketing, it’s more often than not compared to traditional marketing techniques.

It’s true that the two of them can be quite different.

Let’s have a closer look.

How Does User Generated Content Differ From Traditional Marketing?

Whether user-generated content is effective enough compared to a number of traditional marketing strategies is something we will discuss in this section.

Which one is better?

The truth is that, while this isn’t a simple binary question, what we can do is compare the two tactics and spot the key differences between them.

Let’s get into it.

User-generated content

If you’re planning on implementing a UGC strategy, you’ll most likely be aware of the major benefits, including:

  • Cost-effectiveness 
  • Measurable results
  • Time-efficient
  • Doesn’t require expertise
  • Honesty

Let’s do a breakdown of each one.

Element #1: Cost-effectiveness

First of all, UGC is one of the most cost-effective ways of doing marketing. 

We’ll talk more about this in the next section of our guide, but the fact that a brand can take advantage of it for little or no cost at all is impressive.

What we mean by that is that if you’re a brand, you don’t have to pay your followers to create branded content; instead, you can incentivize them by offering perks such as giveaway entries and shoutouts.

Moving on.

Element #2: Measurable results

What’s more, it’s easier to measure its performance in metrics, as compared to TV ads for example.

Impressions, likes, comments, and engagement rates are possible to track and give you a good idea of what your conversion rates are. 

Such KPIs can be accessed either directly through a user’s account, or via a third-party tool.

Let’s continue.

Element #3: Time-efficient

What we mean is that, once you set up your UGC campaign and share it with your followers, all you have to do is wait for them to create content and share it on their platforms.

It’s definitely one of the most time-efficient practices when it comes to content marketing.

Whether you want to repost some - or even all - of the UGC on your social channels is entirely up to you.

Moving on to the next element.

Element #4: It doesn’t require a great amount of expertise

While knowledge and experience are often essential in other traditional marketing efforts, such as setting up a successful Google Ads campaign, this isn’t always the case with UGC.

A good user-generated content campaign can still be a challenge, but if you know who your target audience is and have a good grip of social media, then the process won’t be as difficult.

If you’re not aware of the process, no need to worry!

We’ll cover it step-by-step later on, but for now, let’s continue to the next key element.

Element #5: Honesty

Who would you believe more?

A brand telling you how great its product or service is? Or an independent content creator recommending the brand to you?

Chances are, you'd be inclined to go for the latter, especially if that creator is a trustworthy source.

Overall, while UGC isn’t the only good way of doing marketing out there, it does have some key elements that give it a certain amount of credibility.

The examples we’ll share with you further on will speak for themselves.

Time to have a look at what characterizes traditional marketing.

Traditional marketing

Whether we’re talking about traditional marketing with or without digital tactics, the means of promoting a brand - apart from UGC -  share some things in common, such as:

  • Costliness
  • Difficult to measure results
  • Time-consuming
  • Require skills and experience
  • Not easy for an audience to trust

Let’s have a closer look.

Element #1: Costliness

Marketing techniques such as paid social and TV ads rarely come cheap.

Obviously, the higher the spend the better the reach, but they’re not always accessible for smaller brands; that's before we even think about print ads and billboards.

According to a study, the cost of a 30-second TV commercial in the US can range anywhere from $3,240 to $62,400.

marketing metric
Image Source: Statista

Smaller businesses are looking for more cost-effective ways of doing marketing, which is why traditional advertising is often out of the question for them.

Let’s continue.

Element #2: Difficult to measure results

While using UGC offers access to a wide variety of metrics, many traditional marketing techniques - such as TV and printed ads -  don't facilitate such insights.

Thus, brands aren’t able to measure their campaign’s effectiveness and don’t have enough data to refine them.

Moving on to the next element.

Element #3: Time-consuming

A constant struggle marketers face is to find ways that’ll give them more for less.

UGC is one way, but most traditional ways of doing marketing require a heavy time investment to set campaigns up, run them, and measure the results as much as possible.

Think of the difference when running paid ads with your own content versus with UGC.

In the first case, you’ll need to create engaging content from scratch, while in the second one you get others to create it for you.

Makes sense, right?

Let’s move on.

Element #4: Require skills and experience

Creating TV ads, running paid social ads, printing promotional material, and more, all require a certain amount of expertise.

This is why they’re often done by professionals with a few years of experience, compared to UGC which can be approached by almost anyone.

Plus, in traditional advertising, honesty and authenticity are often overlooked and brands don’t take them into consideration.

Let’s dive a little deeper into this.

Element #5: Not easy for an audience to trust

Consumers are targeted with a plethora of advertisements at such a large scale that the element of honesty and authenticity is often missing.

According to research, the average person is exposed to somewhere between 6,000 to 10,000 ads everyday, in all shapes and sizes.

marketing metric
Image Source: mobile-text-alerts

Thus, brands tend to overlook the factor of authenticity and fail to find more creative ways of promoting their business; as a result, their marketing efforts don’t have the expected outcomes.

All in all, UGC offers certain advantages compared to traditional marketing techniques.

Let’s have a closer look at the main benefits of it.

Insense's image with button that says Book a demo

What Are the Benefits of Using User-Generated Content?

So far, it’s pretty clear that user-generated content can play an integral role in a brand’s content marketing strategy.

After all, especially when resources aren’t abundant, marketing teams are constantly looking for ways that’ll give them more for less.

In general, there are several reasons why UGC is such a popular choice for so many of them, but we believe that the following benefits are enough to give you a good idea.

Let’s start with the first one.

Benefit #1: UGC increases brand awareness

This is one of the most prominent advantages that UGC can offer to any type of business, big or small.


Because, as a marketer or business owner, your ultimate goal is to get your brand in front of as many people as possible.

By investing in a UGC strategy, you’ll collect a larger amount of content than what you’d be able to create on your own; this equals more awareness and higher engagement rates for your brand.

Imagine the difference between publishing a post on your Instagram account and motivating your followers to create dozens - if not hundreds - of posts themselves.

The metrics in the examples we’ll feature later on will speak for themselves.

Overall, the more recognition you get from UGC, the better the results for your business will be.

A study by Bazaarvoice supports this claim with 84% of millennials say that UGC plays a role in their buying decisions.

marketing metric

Moving on to the next benefit.

Benefit #2: UGC is cost-effective

It’s not always easy to find marketing solutions that come in at little or no cost at all.

UGC is one of the few that offer this; customers are creating the assets for you and, as a result, they’re bringing in their own audience.

To put it simply, you pass the content creation process on to people who are already aware of you and you simply curate it and track the results.

What’s better than that?

This can virtually have almost no cost to you - at least in monetary terms - since you can offer shoutouts in the form of reposts, contest entries, and free trials, just to name a few.

If you’re looking for cost-effective ways to promote your brand, then taking advantage of UGC should be a no-brainer.

Let’s continue.

Benefit #3: UGC creates brand loyalty and trust

Possibly one of UGC’s strongest advantages is the fact that it creates trust and loyalty around your brand.

After all, promoting your product and having others promote it for you are two very different things.

Think about it.

Users are on the receiving end of so many ads and other promotional messages that their purchasing decisions are only really swayed by sources they trust.

UGC plays a key role in this because it boosts brand loyalty in ways other tactics can’t, whether that’s through social media posts or product reviews and testimonials.

Based on a Kantar study, product recommendations from friends and family have a trust score of 93, above review sites and news and information websites. 

Put another way, consumers trust recommendations from other people more than the ones from brands themselves.

marketing metric
Image Source: Kantar

This is what a good user-generated content campaign does best.

It gives real people the chance to express their positive views about you, in the form of a high-quality and creative piece of content; thus providing you with social proof as well.

Moving on to the next element.

Benefit #4: UGC is authentic

Marketers often invest a lot of time and money into crafting the “perfect” digital marketing campaign, but they don’t realize that it lacks an important aspect: authenticity.

Authenticity is one of the things that consumers always seek in a brand, especially when looking for new products.

As a consumer yourself, how inclined are you to buy from a brand that doesn’t share user opinions and content that showcases its products being used?

Chances are, you’d opt for a brand that promotes its customer experience through real stories of people.

UGC can offer all of the above through authentic forms of content that'll make your brand stand out from the crowd.

Just look at the following Instagram post, by creator Anouk Antonissen:

byanoukantonissen promoting clayandglow on an Instagram post
Image Source: Instagram

By actually using Clay and Glow’s product, she shares her personal experience with her followers which will potentially prompt them to try it themselves.

Overall, the content generated by users offers perks that are difficult to find in other marketing tactics.

Let’s check out the most prominent types of UGC.

4 Types of User-Generated Content You Need to Know

So far, it’s clear that user-generated content marketing can work wonders for brands - when done right.

Since content created by users can differ, we thought it'd be helpful to list the main types so you’ve got a better understanding of what it consists of.

Let’s get into it.

Type #1: Social media content

Possibly the most common type of content is visual UGC shared on social networks.

Instagram, Facebook, Snapchat, and more recently TikTok, have all played a huge role in the growth of UGC over the years.

How many times have you seen an Instagram story from a friend showing the hotel they're staying at while on vacation?

If you haven’t, you’re one of the few.

While it’s only one of the countless examples we could talk about, it can be classified as UGC and the brand can take advantage of it by reposting it.

capitalg Instagram story
Image Source: Instagram

The great thing about social media is that you can find creators in any niche, such as travel, beauty, lifestyle, and more.

Additionally, it’s an excellent way to drive holiday sales by sharing your customer’s experience when using your products; think about the factor of authenticity we covered earlier.

Overall, leveraging your social channels by sharing UGC is a no-brainer when it comes to raising brand awareness and attracting potential customers.

Moving on to the next type.

Type #2: Video content

According to a survey by Wyzowl, the number of businesses using video as a marketing tool has increased by 41% since 2016.

Plus, 86% of marketers say that video has increased traffic to their website.

Those stats alone give you a good idea of how important video content is in today's market for expanding your brand recognition and raising the engagement levels with your target audience.

It also enhances a brand’s credibility; what if your customers were filming their experience shopping, traveling, eating, or using what you have to offer in general?

What’s definite is that others are more likely to judge that it’s safe to do business with you as well.

Canon's Instagram post featuring teejayhughes'
Image Source: Instagram

Canon is one of the many brands to use videos in its user-generated content strategy by prompting the so-called “Canon Creators” to express their creativity with its latest cameras.

Other examples include GoPro, which uses UGC to show how its products are used by  customers through some highly engaging YouTube videos.

a youtube video promoting GoPro
Image Source: YouTube

If you’re a business owner or marketing manager, we strongly suggest adding videos to your campaigns, as one of the most effective forms of visual content.

Author’s Note: What many ecommerce brands do is collect their UGC - such as unboxing videos - and use them in paid ads campaigns. It’s a great way to promote your brand’s credibility to even more people.

Let’s continue.

Type #3: Testimonials

The next type of content we’re going to cover is testimonials.

If there’s one thing that’ll make even the most skeptical buyers choose you, it has the be customer reviews.

According to a SproutSocial study, 88% of consumers are likely to buy from a brand after reading online reviews about it from other customers. 

Whether they’re third-party reviews on Yelp, your Facebook page, or Google, or direct reviews on your website; having your customers express how they feel about you is an excellent way to gain trust!

What’s more, it can potentially provide you with some room for improvement; after all, they say that the customer is always right, don’t they?

What many brands do is encourage their users to publish their feedback by incentivizing them with gift cards, free trials, and more.

If you want our opinion, we recommend you follow the same tactic.

Digital payments company Square decided to not only use testimonials but also combine them with video content.

Very smart, right?

What it basically did was capture the stories of small businesses using its services and share them in a Youtube series called “Square Stories”.

a youtube video reviewing a product
Image Source: Youtube

This is a great example of how real-life testimonials can be repurposed into different content types to strengthen your brand’s trustworthiness.

Let’s move on to the next form of content.

Type #4: Blog posts

Blogging has been around for a really long time, so there’s every reason for you to include it in your next UGC campaign.

It’s one of the best ways to combine authentic content with organic exposure, which is why so many marketers take advantage of it.

Don’t think of it as just text - make sure to enrich it with visual content and ways that’ll make it more engaging for your users.

For instance, up until recently, SEO company MOZ had a posting community where its members could write and upload their own blog posts.

Similar to how Reddit works, other members could upvote or downvote each post and the most popular pieces of content would be uploaded to the company’s main blog.

Moz's blog
Image Source: Wordstream

In our opinion, this is a very smart move that utilizes UGC and also cultivates an online community of internet users.

All in all, UGC can come in many shapes and sizes; whether a certain type works for you is up to you to decide.

Based on your niche, target audience, and social platforms you use, you can test which forms of content are ideal to generate positive results.

Let’s now have a look at some user-generated content examples to give you some inspiration for your next campaigns.

Insense's image with button that says "book a demo"

4 Examples of User Generated Content to Inspire You

In this section of our guide, we’re going to cover some examples of companies who have found true value by using UGC with the help of Insense.

We’re featuring case studies from a wide variety of sectors so you can get an all-around understanding of how you can adapt when using UGC.

Let’s get into it.

Example #1: Cleanly

Cleanly - otherwise known as ByNext - is a state-of-the-art laundry service app, aiming to take cleaning to the next level.

Cleanly's home page
Image Source: Cleanly

Although the company was already taking advantage of UGC through the power of video marketing, it began looking for a way to elevate the process of finding authentic, engaging, socially native, user-generated content along with its paid advertising campaigns.

This is a practice many brands use, especially in the ecommerce industry, and works as a great holiday marketing idea.

cleanly's Instagram post quoting Alexis Kristiana
Image Source: Instagram

By using Insense’s integration with Facebook Ads Manager, the brand was able to successfully run UGC as paid ads on Facebook and Instagram.

As a result, it saw a 2.3 times lower CPM (cost per 1,000 impressions) compared to past campaigns, as well as a 2.1 times higher CTR (click-through rate).

This is a good example of how UGC isn’t only useful when it comes to organic reach, but it can also be used for paid advertising purposes.

On to the next example.

Example #2: MEC

MEC, or Mountain Equipment Co-op, is a Canadian retailer in the outdoor recreational gear sector.

Mec's home page
Image Source: MEC

The company decided to leverage a new  UGC strategy because the one it had been using didn’t have the expected outcomes.

By partnering with Insense, it managed to collect custom content and handle a wide range of campaigns in order to boost its brand awareness; both from creators it had already partnered with as well as with existing ones it found in the platform’s database.

Holiday gifting and the promotion of new products were the main objectives that UGC was used for, and rightly so.

The brand also hosts the MEC Race Series in certain parts of Canada, so finding creators from those regions was a key element in promoting the race through UGC.

Karleensamson Instagram post promoting thesweatlab
Image Source: Instagram

MEC also incentivized its users to share their own content in order to participate in a contest; this is a common tactic we briefly covered earlier in this guide.

By sharing their best adventures on Instagram, tagging the company, and using a specific hashtag, they got the chance to win a $5,000 gift card.

Mec Intagram contest
Image Source: Instagram

The result of this was over 1,000 Instagram posts of UGC that offered the brand a huge amount of awareness and recognition by simply offering a motive.

Impressive, right?

Let’s move on to our next example.

Example #3: Teddy Blake

Our next example is from Teddy Blake; a company that’s been offering hand-made Italian handbags since 1958.

Teddy Blake home page
Image Source: TeddyBlake

Similar to Cleanly’s case, the brand wanted to utilize authentic UGC and use it in paid advertising campaigns.

Since we’re talking about an expensive product, the brand ideally wanted  to find creators that already owned its handbags, so shipping wasn’t necessary.

This was made possible with the help of Insense, where the right creators were identified and prompted to create high-quality and engaging content.

Teddy_blake Instagram post in partnership with Jessica Alejandro
Image Source: Instagram

The results?

A doubling of ROAS (return on advertising spend) by running ads with the content the creators generated.

Needless to say, the extra exposure the brand gained through the content’s organic reach was huge.

Overall, UGC is one of the best options out there for ecommerce and social ecommerce brands seeking marketing techniques with high conversion rates.

Moving forward.

Example #4: Just BARE

Just BARE is a Colorado-based poultry company with an emphasis on sustainability and providing products that are healthy and organic.

Just Bare home page
Image Source: Justbarechicken

The brand wanted to attract potential buyers through the right use of UGC, but had some criteria:

  • Creators should be food lovers
  • They should be relevant to the brand’s niche
  • Their audience should be in the central USA
  • They should be able to share a chicken recipe through an engaging story

Simple customer photos and videos weren’t enough; the right amount of attention had to be given to both the persona, as well as their demographics.

Those criteria were fulfilled with the help of Insense’s platform, where the right types of creators were identified in order to create a campaign for the holiday season.

It's definitely a period when brands really focus many of their marketing efforts.

In fact, according to a study, brands allocate almost 25% of their annual budget to holiday social media marketing.

Just BARE chose a great period of the year to use UGC and managed to collect videos of its users sharing their favorite recipes with the company’s products.

bethann.wagner instagram post
Image Source: Instagram

This is a great example of how video content can be integrated well into a brand’s content marketing strategy.

However, this doesn’t mean that UGC is restricted to big brands with many resources; on the contrary, anyone can take advantage of it as long as a few steps are followed.

That's why we’ve put together a simple, step-by-step guide for you to get started with UGC.

Let’s have a look.

How to Get Started with User-Generated Content for Your Brand

As we mentioned, even though some of the world’s biggest brands use UGC, like Amazon and Nike, it’s not restricted only to them.

Businesses of any size and industry can take advantage of it to raise awareness and increase sales.

While it’s not rocket science, there’s still a process you should be sure to follow in order for your UGC campaign to be a successful one.

We’ve got lots to cover, so let’s get started.

Step #1: Identify your channels

The first step is to make sure you've identified the right channels for your UGC strategy.

This is vitally important  since it’ll determine the effectiveness of your campaign from the very beginning.

If you’re present on social media and want to establish yourself as an authority in your field, then using UGC through social networks is one of the best ways to do so.

Your focus shouldn’t only be on where you have a presence already, but where your target audience is.

Instagram is often the go-to for UGC, with over 1 billion monthly active users and visual content being on the forefront.

An emerging platform that’s starting to take chunks of market share and viewing hours is TikTok, where short videos keep users engaged and are perfect for generating content and cultivating a community.

Other options include Facebook, Linkedin, and YouTube, but we recommend choosing your channels wisely based on where your audience has the most presence and how capable you are to integrate your content with them.

Let’s move on to the next step.

Step #2: Set objectives

Every campaign should have an end goal in order to determine whether it was successful or not.

Ideally, you can follow the SMART rule when setting your objectives:

  • Specific - they should be clear and well-defined
  • Measurable - they should have criteria to measure their progress
  • Achievable - they should be realistic
  • Relevant - there should be a key benefit attached
  • Time-bound - they should have a deadline

A bad example of an objective sounds something like: “I want to raise brand awareness”.

While a good objective would be: “I want to achieve a 6% engagement rate in a 3-month period”.

All of the above depends on which platforms you’ll run your UGC campaign on.

Social media UGC is heavily measured by impressions, likes, shares, and engagement rates.

In blog posts, the key metric is social and organic traffic.

Whatever the platform, your content strategy needs specific goals and guidelines to be successful.

Let’s continue.

Step #3: Collaborate with creators

After you’ve set up your campaign’s structure, it’s time to actually reach out to your audience.

You can either do this directly through your social media accounts or through a trusted social media partner.

What you need to remember is that you need to incentivize your audience to create content for you, just like in the case of MEC that we saw earlier.

Another good example is Starbucks, when during Christmas 2016, it motivated its followers to post a photo using the company’s holiday cups and adding the hashtag #redcupcontest, in exchange for a contest entry.

Starbuck's Instagram's red cup contest
Image Source: Instagram

The result?

Over 35,000 posts willingly promoted Starbucks' Christmas cups.

Overall, remember to be clear and transparent with your audience when it comes to requesting content from them; half of consumers wish that brands would tell them what type of content to create and share.

Moving on to the last step.

Step #4: Track your results


You’ve successfully created your campaign.

The only thing left now is measuring the performance of it and see how well it went.

This step is tightly correlated with the second one since you need to have your objectives in mind when measuring your results.

KPIs such as likes, impressions, and engagement rates are key to measuring the extent of your brand awareness, while ones such as ROAS help determine your conversion rates.

All in all, combining the use of data with your campaign is a must when it comes to the successful implementation of UGC. 

In order to execute such campaigns, there are several tools you can use.

Let’s have a look at them.

4 User-Generated Content Tools to Use In Your UGC Campaigns

In this last section of our guide, we’re going to look at some of the best tools out there to use in your UGC campaigns.

While each one of them has its own unique features and capabilities, we believe that they can help you build the best user-generated content for your brand.

Let’s begin.

Tool #1: Insense

The first tool we’ll talk about is, obviously, Insense.

Insense's home page

Image Source: Insense

We're not ones to brag toooooo much, but we’ve had great success when it comes to generating authentic and engaging content for a brand.

Our friendly user interface allows you to seamlessly discover and collaborate with creators, as well as amplify your campaigns by running targeted ads through our Facebook Manager integration.

Whatever your sector, you can collect UGC from various types of content creators in niches like:

  • Beauty
  • Food
  • Fashion
  • Pets

Plus, many more that’ll help you nail your UGC campaigns!

The pricing is simple and straightforward.

Insense's subscription plans
Image source: Insense

It consists of three plans for you to choose from based on your needs, such as how many campaigns and advertising brands you need.

While the Scale plan is the most popular, the Advanced one offers the most flexibility, especially for larger brands.

Should you want to give the platform a try, you can opt for the Trial Month plan to see if it works for you.

What’s more, if you have any further questions you can book a free demo and see how the platform works inside out.

Sounds good, right?

Let’s move on to the next tool.

Tool #2: TRIBE

The next tool we’re showing you is called TRIBE.

Tribe's home page
Image Source: Tribegroup

TRIBE is an Australian influencer marketing platform that connects brands with creators and helps each other generate high-quality, branded content.

It prides itself on making the whole process of generating content from users as easy as possible and has a database of various brands and creators.

Some of its clients include Olay and Unilever.

In terms of pricing, it offers four flexible plans.

Tribe subscription plans
Image Source: Tribegroup

All of them provide you with the tool’s basic features, but the Enterprise one offers an unlimited number of users and a white-label platform experience.

Overall, TRIBE is a good choice when it comes to creating UGC campaigns.

Moving on to the next tool.

Tool #3: Taggbox

Our list’s third tool is Taggbox.

Taggbox home page
Image Source: Taggbox

Taggbox is a popular UGC platform that helps brands raise trust, engagement, and awareness.

It allows users to leverage UGC across various touchpoints, such as email campaigns, social ads, ecommerce, and web pages.

It also offers integrations with various third-party tools like MailChimp, Buffer, Instagram, and Slack for an easier and faster experience.

Some of the brands Taggbox has worked with include PayPal and Nescafe.

What does the pricing look like?

taggbox subscription plans
Image Source: Taggbox

The company has classified its pricing into four different tiers, based on the UGC’s usage.

Options range from digital displays and social media feed campaigns to product pages for ecommerce sites and the chance to repurpose content from users.

All in all, Taggbox has a solution for almost every UGC case one might need.

Moving on.

Tool #4: Yotpo

The fourth and last tool we’re going to feature is Yotpo.

Yotpo's home page
Image Source: Yotpo

Yotpo offers the chance for brands to generate UGC not only in the form of visual content but also in ratings.

Clients like Vanity Planet and Steve Madden have used the tool’s capabilities in order to curate content, customize, share, and leverage it through paid social ads.

What’s more, the tool offers a beautiful dashboard for brands to track their campaign’s performance in real-time in order to stay on top of it.

The pricing plans are once again structured based on each use case.

Yotpo subscription plans
Image Source: Yotpo

When it comes to visual UGC however, the plans are quite simple.

There’s a free plan including the platform’s basic features, as well as a paid one offering unlimited product galleries and albums.

If you’re a larger business with more needs, you can request a demo for the Premium and Enterprise plans.

To sum up, Yotpo is an all-in-one solution when it comes to UGC.

Now Over to You

There you have it.

This is our complete guide to user-generated content for beginners.

We hope that by now you know everything there is to know about this marketing tactic, as well as how to implement it step-by-step.

We also believe that the tools we featured will have you covered, but if you have any more questions, don’t hesitate to book a demo with Insense and see how you can run UGC campaigns in practice.

Thanks for reading :)

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