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Beginner’s Guide to Briefing and Selecting Content Creators
Creator Licensing (Influencer Whitelisting) is the process of a Creator allowing a brand to amplify their content by running Ads behind their handle to temporarily adopt their image and influence.
This allows fresh creatives to come from the Creator's handle rather than typically from the brand's handle.
Creator Licensing, compared to traditional brand Ads, appears as if the content is coming directly from the Creator, which provides greater social proof and authenticity.
Control who sees the Creator's post and even target it to a wider relevant audience of people who don’t follow them, by building lookalike audiences from the Creator’s first-party data
The ability to make edits to the copy and creative of your
Creator Licensed post for A/B testing while the Ad is live for optimal Ad performance
Brands don't need to write #ad for Creator Licensed posts since they are called out as "sponsored", so there are no FTC concerns and the Ad looks more authentic
Lengthening the shelf life of a Creator’s post, which is especially beneficial for formats like Instagram Stories that disappear in 24 hours
Brands don't need to rely on organic posts to deliver results, Creator Licensed posts appear as Ads to the targeted users, rather than within the Creator's feed
See first-hand insights on how well each Creator performs for the marketing objectives, then use this to inform future briefs and identify the most effective Creator profiles
The Creator Licensing (previously Whitelisting) process looks like this; by clicking "Connect to Ads Manager" the Creator gets an invite from a Brand, the Creator goes manually into their Facebook Business Manager to grant the Brand the relevant permissions, and right away the brand is able to hop into their Ad Account to create Ads and even audiences from their handle.
Here's a step-by-step guide to help you get started.
This powerful tool is changing the game of endorsements, sponsorships, brand reviews, and word of mouth marketing tactics.
If you would like more information about the Creator Licensing (Influencer Whitelisting) feature on Insense or a demo on how to get started with your Creator Ad campaigns, book a 1-2-1 call with a member of our friendly team.