CTV advertising as your new performance growth engine
CTV has always had what paid social fights for: non-skippable, full-screen, sound-on, playing to the whole household. The problem was everything else - six-figure production costs, agency dependencies, timelines measured in months, and no way to measure whether it actually worked.
Universal Ads Creator Studio — Powered by Insense
Universal Ads changes the buying side. Their pixel tracks conversions and reach, with incrementality measurement through their partner Measured - so you see TV's real contribution, not just last-click attribution.
Insense changes the creative side. We match you with vetted creators, produce Connected TV ad creatives to broadcast spec, then remix the winners on your real CTV performance data — so the ads gets sharper every flight.
2,400+
Verified creators
4.2x
Avg. ROAS vs. traditional production
4-5 weeks
Brief to live on TV
From kickoff to live CTV ad in five steps
Creator Studio is a fully managed end-to-end service for CTV ad creative production. Insense handles everything from creative strategy and creator sourcing to broadcast-spec editing. Your involvement is roughly 5% - approving concepts, creators, and final deliverables. We handle the rest.
Meet Insense
Meet your dedicated account manager to discuss your creator profiles and goals, then we take it from there.
Produce
Kickoff, concepts, scripts, creators. You approve every step and pay Insense directly - no markup.
Receive & confirm
Broadcast-ready assets land in your Google Drive. Insense confirms deliverables to UA - your ad credits are released.
Launch on TV
Push your creative live across premium CTV inventory in the Universal Ads platform.
You own the media — we own the creative. You pay Insense directly, with no markup; ad credits are provided by Universal Ads, subject to program terms.
Real creator content from our roster - the same style and craft, now made for TV
Brief to live on TV in 4-5 weeks
Traditional TV production takes months and requires an agency, a director, and a studio. Creator Studio works on a completely different timeline.
After the first round, it gets faster - your concepts, creators, and workflow are already in place.
Week 1
Onboarding & creative concepts
- Kick-off call
- Campaign launch
- Developing creative concepts
- Client approval
Week 2
Scripts & creator shortlist
- Writing TV scripts (15/30/60s)
- Shortlisting CTV creators
- Client approval
Week 3
Product shipment & production
- Product shipping (skipped for apps & digital)
- Creators shooting landscape content
Week 4
Broadcast-spec post-production
- Editing, sound mix & duration cuts
- QC against Universal Ads specs
- Final approval of videos
Week 5
Delivery & ad launch
- Assets delivered to your Google Drive
- Deliverables confirmed to UA - ad credits released
- You launch on Universal Ads
FAQs
Creator Studio turns creator-led UGC into broadcast-ready Connected TV ads, fully managed by Insense in partnership with Universal Ads (Comcast). It starts with a quick call with our team to understand your goals. From there, we handle creative strategy, creator sourcing, scripting, and broadcast-spec editing, connect you with the Universal Ads team to set up your media buying and ad credits, and you launch on premium CTV inventory. Your involvement is roughly 5%: you approve concepts, creators, and final cuts, and we handle the rest.
No. Creator Studio is built for brands new to TV as well as those already buying it. If you're already running creator content on paid social, those learnings, your winning hooks, angles, and creators, carry straight over to TV.
About 4–5 weeks from brief to live for the first round, and around 3 weeks for apps and digital products with no shipping. Repeat rounds run faster, since your concepts, creators, and workflow are already in place.
Every proposal is customized to your creator profile, number of concepts, and usage scope. Packages start from $6,500 per round, which includes 2 creators, 4 master concepts, and 12 CTV-ready video ads. Production is paid directly to Insense with no markup, and participating advertisers can access ad credits from Universal Ads (assessed per advertiser, subject to program terms).
You work from a vetted roster of 2,400+ CTV creators, curated with Universal Ads and backed by Insense's 100K+ creator community. Every creator is experienced in landscape, high-resolution storytelling, and you approve the shortlist before anyone is hired.
Usage rights are recorded when you approve the content. You receive perpetual rights to use the creative across digital and Connected TV channels. Traditional linear broadcast rights can be added for an additional fee if needed.
Through the Universal Ads Pixel plus incrementality measurement via their partner Measured, so you see TV's real contribution to conversions and reach, not just last-click attribution.