Advertising through a Creator's Page

Enhance your ad performance with Creator Licensing (previously known as Whitelisting).

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What will you gain
from this ebook?

  • What is Creator Licensing (Whitelisting)?

  • How Does Creator Licensing Work?

  • Creator Licensing vs. Dark Posting

  • What are the benefits?

  • Step-by-step: how to create Creator Licensed ads on FB&IG

Enhance Your Ad Performance with
Creator Licensing (Whitelisting)

Access New Audiences

With Creator Licensing (whitelisting your influencers), you can create new audiences from their followers and engagement (including Lookalikes), bypassing targeting iOS 14 restrictions.

Improve ROAS

Adding UGC into your ad creative through Creator Licensing and having the ad originate from your influencer’s handle will improve your conversions and sales.

Use Advanced Tactics

Creator Licensing allows you to access the creator's content and audience while also using the full power of Ads Manager; not just Boosted Posts.

Whitelist Creators at Scale

Not just a random creator here and there—running Creator Licensed Ads with multiple influencers allows you to scale your UGC program without getting disorganized.

Trusted by great brands, big and small

Download the Creator Licensing Guide

Get the most out of the Creator Licensing feature to improve your ads performance by learning these in-depth tips.

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