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Beginner’s Guide to Briefing and Selecting Content Creators
Here’s How to Get Your Ads Back on Track with Influencer WhitelistingBook Free Consultation
As 90% of IOS users opt out of tracking by third-party apps, Facebook targeting will become much less effective.
You won’t be able to see the conversion data for your campaigns, which will negatively impact your ability to test and improve ads.
Since conversion data will be largely unavailable, Facebook won’t be able to use that data to find similar users like it has in the past.
By whitelisting your influencers, you can create new audiences from their followers and engagement (including Lookalikes), bypassing targeting iOS 14 restrictions.
Adding UGC into your ad creative via whitelisting and having the ad originate from your influencer’s handle will improve your conversions and sales.
Whitelisting your influencers allows you to access their content and audience while also using the full power of Ads Manager; not just Boosted Posts.
Not just a random creator here and there—whitelisting multiple influencers allows you to scale your UGC program without getting disorganized.