Logan Mayville

Facebook Ads Expert & Consultant

Logan Mayville is a grizzled Facebook Ads veteran with a decade of experience managing paid social campaigns for brands you've definitely seen on Instagram.

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Paid Social Ads

TikTok Ads Specs for Videos + Images [Complete 2026 Guide]

Discover the exact specifications for TikTok ads, whether they are in-feed, branded, TopView, Pangle, Spark ads, and more, and see how to use them in 2026.

October 15, 2025

8

Min

How to Sell on Instagram DM: A Comprehensive Guide

Wanna know how to sell on Instagram DM? Our complete guide covers all you need to know to sell on Instagram and make the most of it.

January 11, 2023

6

Min

Paid Social Ads

Whitelisting vs. Boosting: Which is Better and Why

A comparison between whitelisting and boosting. Discover which one is better and what the benefits and the potential challenges are.

October 13, 2021

6

Min

Paid Social Ads

ROAS: What it is, What it Stands for & How to Improve It

Discover everything you need to know about ROAS. What it is, how to calculate it, how to improve it through various ways, and more.

July 30, 2021

4

Min

The Key to Understanding Organic vs. Paid Social Media Marketing

Dive deeper into the topic of organic vs. paid social media marketing and how you can utilize both to drive results for your business.

September 27, 2021

4

Min

Paid Social Ads

A Guide to Instagram Video Ads [Specs, Best Practices & More]

A complete guide to Instagram video ads. Learn how to get started, what the best practices are, the different ad types, their specs, and much more!

August 17, 2021

4

Min