Thiago Nogueira

Since 2021, Thiago’s helped hundreds of DTC brands figure out the one thing that decides if an ad scales or dies: the creative. He leads a team of strategists and editors building UGC and creator ads for paid social, and he’s seen what works (and what burns budget) across skincare, supplements, fintech, apps and more. His job is to turn those patterns into ads that help brands grow.