User-generated content (UGC) is gradually becoming one of the most sought-after digital marketing tools.
So, you should get your hands on it if you haven’t already.
However, to increase your brand’s reach and engagement rate, you need to collect and manage a large amount of quality UGC, which is not easy.
To simplify this process, you can use UGC software solutions designed explicitly for this purpose.
In this article, we’ll give you the ins and outs of how UGC software tools for brands work, their benefits, and why our very own Insense is the best option for scaling content.
Let’s begin!
What is UGC Software?
UGC software refers to platforms that help brands gather and manage content created by customers, influencers, or professional UGC creators.
The best part is that you no longer have to work to find content creators for your brand because these platforms do it for you.
Moreover, UGC software solutions usually include rights management and user-friendly collaboration tools that facilitate creator or influencer partnerships.
To better understand, let’s take a closer look at how these platforms work.
How Do UGC Software Solutions Work?
UGC software solutions are versatile marketing tools for e-commerce, beauty, fashion, travel, tech, and various other industries.
Here are some of the most common features UGC platforms offer brands:
1. Creator identification
UGC platforms usually have extensive creator or influencer databases to accommodate different industries and audience demographics.
Once you sign up, you can start searching the database for UGC creators who meet your needs and requirements.
Some creator or influencer search tools can even find the right match for you, saving you precious time.
2. Creator outreach and collaboration
UGC software generally facilitates creator or influencer outreach and collaboration by providing in-platform messaging features.
Thus, once you find a potential collaborator, you can discuss all the details and negotiate terms in real time without leaving the app.
Moreover, some of these platforms automatically provide standard agreements that minimize the risk of copyright infringement.
Likewise, you can find UGC software solutions that automate creator payments, making the collaboration smoother and fairer.
3. Content sourcing
The primary role of UGC software is to collect user-generated content.
Some platforms search for existing UGC on social media channels to identify the best-performing content for your creative strategy.
However, most UGC software solutions produce brand-new, authentic content for your brand.
4. Analytics and reporting
One of the best features some UGC platforms offer is analytics and reporting.
These features track and measure the performance of your UGC campaigns.
Therefore, you can efficiently identify strengths and weaknesses and optimize accordingly for better outcomes.
Still not convinced?
Check out the benefits of UGC platforms next.
What Are the Benefits of UGC Software Solutions for Brands?
One of the most significant advantages of using UGC software is commissioning and receiving large amounts of high-quality UGC.
By using the UGC they collect from these platforms, brands can:
- Enhance brand reach and awareness
- Build brand credibility and consumer trust
- Boost conversions and sales
- Create a loyal community and increase engagement
- Improve SERP rankings
Additional benefits
✅ Save valuable time. UGC software solutions automate identifying UGC creators and obtaining and managing content.
Something that would usually take weeks can now be done in minutes.
✅ Develop long-term collaborations. UGC platforms allow you to find and collaborate with the same creator multiple times.
Therefore, you can build long-term partnerships and even turn some creators into brand ambassadors.
✅ Scale UGC campaigns. As your campaigns start to grow, you’ll need more and more UGC to keep up the pace.
However, when you have access to a large creator database and a centralized platform, scaling content becomes a breeze.
Now, let’s see what Insense brings to the table.
Why Is Insense the Best UGC Software Solution for Brands?
Insense is a creator marketing platform specifically designed for gathering influencer-generated content for social media.
Check out some of our UGC software’s top features:
Creator marketplace
Creator Marketplace gives you access to over 20K vetted micro-influencers and UGC creators.
The best part is that you can use the advanced filtering options to narrow your search by location, niche, and creator and audience demographics.
The result? You can find potential collaborators who match your brand and target audience in just a few minutes.
To guarantee you’re making the right choice, you can explore the creator’s Insense profile to see their portfolio, client ratings, and reviews.
Interactive creative brief
With our Creative Brief you don’t even have to look for UGC creators because they will come to you.
Your only job is to fill out our brief template with your campaign and product information and your creator and content requirements.
Creators will then see your campaign, read all the details, and, if they believe they’re a good fit for the job, apply.
Campaign management
Insense allows you to launch an unlimited number of UGC campaigns.
However, you’re probably wondering how to stay on top of so many campaigns.
Don’t fret because our Campaign Management feature simplifies the entire process.
Due to the centralized campaign dashboard, you can monitor all your campaigns, their statuses, new applications, and messages, all in one place.
Moreover, you can even duplicate successful campaigns.
Relationship management
Once you find a UGC creator or influencer who aligns with your brand image, voice, and target audience, you’d be wise to nurture that relationship.
Long-term collaborations lead to more authentic influencer marketing, building audience trust and loyalty.
Our Relationship Management feature helps you achieve this by allowing you to launch long-term campaigns and work with the same creators.
You can create custom lists of your favorite creators and see all previous collaborations.
Direct creator communication
Effective communication is the key to any successful collaboration.
However, running multiple campaigns on different social media platforms can make it difficult to keep up with all incoming messages.
That’s why we decided to create an in-app Direct Chat that allows you to keep in touch with creators at all times.
You can use this feature to negotiate pricing, offer and receive feedback, and receive user-generated content.
Streamlined payments and copyrights
Insense makes your life easier by taking care of all legal hoops.
You’ll no longer have to draft, negotiate, and sign separate contracts for each creator collaboration because our Creative Brief acts as a legal contract.
Once a UGC creator applies to your campaign, they automatically agree to your terms and conditions.
Furthermore, you’ll obtain complete digital copyright for all the user-generated content you receive on Insense.
Meaning that you can repurpose the UGC for your website, online stores, or future campaigns.
Another great feature is the automated creator payment system that protects both parties.
Upon hiring a creator, you must have funds in your Insense account to cover their fee because we’ll immediately freeze that amount.
Then, once you approve the delivered UGC, we’ll transfer the payment into the creator’s Insense wallet.
Real-time campaign insights
Whether running your first UGC campaign or wanting to scale up, you need to track and measure performance constantly.
Otherwise, you won’t be able to tell what’s working and not working, and you’ll be wasting your resources.
Fortunately, our Performance feature gives you comprehensive analytics about your collaborations, content performance, and platform spending.
Using this overview, you can optimize your future campaigns and allocate your resources effectively.
Coming up next, we’ll explain how Insense can help you scale UGC.
How Insense Helps Brands Scale User-Generated Content
Scaling user-generated content usually entails the following:
- Producing more content
- Diversifying your creative assets
- Distributing the content to wider audiences
- Optimizing UGC for different platforms
Here’s how Insense can help you achieve these goals.
1. Produce more content
Insense allows you to collaborate with multiple creators and run unlimited campaigns simultaneously, so you’ll have a constant stream of content coming your way.
2. Diversify your creative assets
Our UGC creators have the know-how and skills to create different types of creative assets.
For instance, they can create high-quality product photos, unboxing videos, GRWM ( Get Ready With Me) videos, testimonial videos, and more.
3. Distribute the content to wider audiences
The majority of Insense creators are also micro-influencers with highly engaged followers.
Therefore, once these micro-influencers start posting UGC featuring your products on their social media accounts, they’ll expose your brand and products to a new consumer pool.
4. Optimize UGC for different platforms
You can use the creative assets you commission on Insense across different marketing channels.
✅ Social channels. You can post UGC on your brand’s social media accounts or ask creators to post the content on their accounts.
✅ Paid ads. You can incorporate UGC into your paid ad campaigns to make them more authentic and engaging.
✅ E-commerce platforms. You can add authentic user-generated reviews and testimonials on your product pages on Shopify, Amazon, and similar platforms.
✅ Website and email. Posting user-generated content on your website and incorporating it into your newsletters can increase engagement and conversions.
If you still have doubts, take a look at the following case studies.
3 Brands That Insense Helped to Scale Their Content
Insense may look good on paper, but we know you need some proof it actually works.
To put your mind at ease, check out some real-life examples of brands that we’ve helped.
1. Nesto
Nesto is an online mortgage lender that facilitates refinancing by eliminating the need for in-person meetings and tedious paperwork.
The Challenge: Nesto needed to find a large number of creators to generate large amounts of creative and diverse content quickly.
The Solution: Nesto used the Creator Marketplace to identify the right creators for their campaigns. The company also used the Creative Brief to effectively communicate their content requirements.
The Results: Nesto received, on average, 150 applications per campaign and a large amount of diverse UGC that it subsequently repurposed.
2. Bones Coffee
Bones Coffee is a family-owned company that produces unique coffee flavors, like maple bacon and strawberry cheesecake.
The Challenge: Bones Coffee was struggling to find creators who aligned with its brand and also to produce enough content for its growth goals.
The Solution: Bones Coffee opted for the Insense Fully Managed Service plan, allowing our team to build a creative strategy and manage the creators and content.
The Results: Bones Coffee collected 54 UGC videos in three months, without lifting a finger. It also started collaborating with nine creators skilled at generating funny and humorous content.
3. Woxer
Woxer is an international underwear brand that produces comfortable and sustainable boxer briefs for women.
The Challenge: Woxer needed an all-in-one platform that made it easy to find and manage vetted creators, and to obtain a lot of UGC.
The Solution: Woxer used the Creative Brief to provide a detailed description of the type of creators and content needed.
The Results: In just a few days, Woxer received over 300 applications, which it narrowed down using the creator portfolios and client reviews. Ultimately, the company collected over 100 ready-to-use UGC videos in 42 days.
Over To You!
As you can see, UGC software solutions offer incredible benefits and highly-useful features.
However, if you’re ready to take your UGC campaigns to the next level, you should consider partnering with Insense.
If you still have questions or want to learn more about our platform’s capabilities, book a demo with Insense.
UGC Software for Brands - FAQs
Here are some of the most common questions our clients ask us:
What are the key features of UGC software for brands?
The key features of UGC software for brands include:
- Creator identification
- Creator outreach and collaboration
- UGC sourcing
- Analytics and reporting
Luckily, Incense offers all of these features and more.
How can UGC software improve brand engagement?
UGC software improves brand engagement by producing authentic content that consumers can relate to. This authenticity helps build credibility and trust, encouraging consumers to get involved and share their experiences.
What is the Insense pricing plan?
Insense lets you choose between two pricing plans:
- Self-Service plan, starting at $500 monthly
- Managed Service plan, starting at $1,800 monthly
