YouTube content creators (YTC for short) are all the rage these days, but some people are left wondering what exactly that term means. A lot of other people are wondering how they can become a YTC.
Read on to learn what a YTC is and how you can become a successful one by using our pro tips.
What Exactly Is a YouTube Content Creator?
This is the burning question. What is a YouTube content creator? YouTubers, as they’re commonly referred to, are individuals who produce content to upload to the social media platform YouTube.
YouTube is, after all, built for content creators.
There are all sorts of YTC’s who focus on various categories. Comedy skits, music and movie reviews, travel vlogs, style advice, etc.
You get the idea, there can be YouTube channels for anything and everything, and the content creators are who create the content, upload it and run the channel.
Another way of thinking about successful YouTube content creators is as influencers. Just like influencers who post on platforms like Instagram and TikTok, YTC’s are influencers who use YouTube as their main platform for posting content.
What Makes Content Creators on YouTube Different From One Another?
Obviously, not all content creators are the same. Here are some things that differentiate YTC’s...
A content creator’s niche is the category in which their channel falls into. It helps determine what kind of content they’ll make and who their target audience will be.
Technically, anyone who has an active YouTube channel is a YTC, but you’ll see a lot of variation in the sizes of YouTube creator’s followings.
Some channels have single-digit subscribers and some have tens of millions of subscribers.
There are a lot of YouTube content creators who are on the center stage of their channel. You’ll see them in all of their videos or at least hear them speaking.
That’s very common, but there are other creators who prefer to let the subject of their videos soak up all of the attention.
If you check out some different channels on YouTube, you’ll see a wide array of production styles.
Some YTC’s have a DIY approach and prefer to film everything themselves using a phone, laptop or video camera.
Other content creators shoot high budget videos and hire production companies, editors, animators, videographers, etc.
There isn’t really a right or wrong way to do it. It all depends on your ideal aesthetic, your target audience and your budget.
13 Tips for Content Creators on YouTube Who Want to Become Successful
Here are our top tips for becoming a successful content creator on YouTube...
1. Upload Useful and Quality Content to Your Channel
You can define “useful” however you’d like. Comedy videos are useful if they make people laugh, and style advice videos are useful if they teach people how to dress better.
One thing that isn’t negotiable is that your content needs to be high-quality.
That doesn’t mean that you need an expensive production budget or the highest tech equipment available. It means that you need to upload quality content that will help and inspire your audience.
When it comes to creating and uploading content, choose quality over quantity.
2. Choose Your Titles and Descriptions Carefully
If you look at popular YouTube channels, you’ll notice that the video titles and descriptions usually have a format that they stick with.
You need titles that will make users want to engage with your videos. Descriptions should help provide a summary of the video. If you’re featuring products in your video, you can list them in the description with links to where your followers can buy them.
3. Include Calls to Action in Your Videos
Let’s say you have a compelling title and description that make people click and watch your videos. That’s great! Just make sure to have a CTA (call to action) in your videos that prompts users to do what you want them to.
For example, if you make a video review of a pair of sunglasses, prompt users to “buy now” and link to the seller’s website.
4. Use Annotations at the Beginning and End of Your Videos
Annotations are the bubbles of text that pop up throughout YouTube videos. They’re a great way to convey additional tidbits of relevant information or promote CTA’s.
5. Create a YouTube Trailer That Captivates
When someone goes to a specific YouTube channel, there’s often a video that starts playing. That video is usually a channel trailer that has some general information about the channel.
A channel trailer is your shot to quickly summarize your channel in hopes that people will stick around to watch your videos and subscribe. Make it captivating so it intrigues people and makes them want to see more!
6. Customize the Thumbnails of Your Videos
Along with the title, the thumbnail is the first thing someone sees from your video. An intriguing thumbnail will make someone want to click your video to see what it’s all about.
One of the best ways to create a great thumbnail is to take a still image from your video and use a tool like Canva to add graphics and text over it.
7. Post New Videos Regularly
Earlier, we mentioned that you should choose quality over quantity, and we meant it. However, you do need to post regularly scheduled content to keep your subscribers interested in your channel.
Posting once or twice a week is awesome. Just make sure it’s high-quality content.
8. Record Videos That Are at Least 5 Minutes Long
Platforms like Instagram and TikTok are good at showcasing short videos, but YouTube really shines when it comes to long-form content.
Make your videos longer than 5 minutes and full of information that will leave the viewer feeling well informed and satisfied.
9. Collaborate With Other YouTubers
Some YouTubers may feel like being a content creator is a competition, but others like to work with their fellow content creators.
When you start getting subscribers, you can reach out to YTC’s in your category to work on a video together. It’s good exposure for you both!
10. Take Advantage of Your Social Networks to Attract More Subscribers
YouTube is a social network, but it isn’t the only one you should use if you’re trying to become a successful YouTube content creator.
Make sure to promote your YouTube videos on other platforms like Instagram, Facebook, Twitter and TikTok.
11. Reply and Have Conversations With Your Followers
Most businesses can benefit from interacting with their customers and hearing their feedback, and the same goes for content creators on YouTube.
Interacting with your channel’s subscribers is an awesome way to connect with your fans and show them that their voices matter!
12. Stay Tuned for the Latest Trends
When you’re popular enough, you can be a trendsetter. Until then, keep an eye on what your fellow YouTubers are posting.
You’ll be able to stay on top of emerging trends so you can create your own content that people will want to see.
13. Collaborate With Brands
This is hands down one of the best ways to promote your channel, gain new subscribers and make money.
Platforms like ours, Insense, help content creators partner up with relevant brands who are looking for cool content creators to promote their content.
Ready to Get Started?
Now that you know exactly what a YouTube content creator is and how you can become a successful one, what are you waiting for? Get out there are produce some high-quality content!