YouTube content creators (YTC for short) are all the rage these days, but some people are left wondering what exactly that term means. A lot of other people are wondering how they can become a YTC.
Read on to learn what a YTC is and how you can become a successful one by using our pro tips.
What Exactly Is a YouTube Content Creator?
This is the burning question. What is a YouTube content creator? YouTubers, as they’re commonly referred to, are individuals who produce content to upload to the social media platform YouTube.
YouTube is, after all, built for content creators.
There are all sorts of YTC’s who focus on various categories. Comedy skits, music and movie reviews, travel vlogs, style advice, etc.
You get the idea, there can be YouTube channels for anything and everything, and the content creators are who create the content, upload it and run the channel.
Another way of thinking about successful YouTube content creators is as influencers. Just like influencers who post on platforms like Instagram and TikTok, YTC’s are influencers who use YouTube as their main platform for posting content.
What Makes Content Creators on YouTube Different From One Another?
Obviously, not all content creators are the same. Here are some things that differentiate YTC’s...
A content creator’s niche is the category in which their channel falls into. It helps determine what kind of content they’ll make and who their target audience will be.
Technically, anyone who has an active YouTube channel is a YTC, but you’ll see a lot of variation in the sizes of YouTube creator’s followings.
Some channels have single-digit subscribers and some have tens of millions of subscribers.
There are a lot of YouTube content creators who are on the center stage of their channel. You’ll see them in all of their videos or at least hear them speaking.
That’s very common, but there are other creators who prefer to let the subject of their videos soak up all of the attention.
If you check out some different channels on YouTube, you’ll see a wide array of production styles.
Some YTC’s have a DIY approach and prefer to film everything themselves using a phone, laptop or video camera.
Other content creators shoot high budget videos and hire production companies, editors, animators, videographers, etc.
There isn’t really a right or wrong way to do it. It all depends on your ideal aesthetic, your target audience and your budget.
13 Tips for Content Creators on YouTube Who Want to Become Successful
Here are our top tips for becoming a successful content creator on YouTube...
1. Upload Useful and Quality Content to Your Channel
You can define “useful” however you’d like. Comedy videos are useful if they make people laugh, and style advice videos are useful if they teach people how to dress better.
One thing that isn’t negotiable is that your content needs to be high-quality.
That doesn’t mean that you need an expensive production budget or the highest tech equipment available. It means that you need to upload quality content that will help and inspire your audience.
When it comes to creating and uploading content, choose quality over quantity.
2. Choose Your Titles and Descriptions Carefully
If you look at popular YouTube channels, you’ll notice that the video titles and descriptions usually have a format that they stick with.
You need titles that will make users want to engage with your videos. Descriptions should help provide a summary of the video. If you’re featuring products in your video, you can list them in the description with links to where your followers can buy them.
3. Include Calls to Action in Your Videos
Let’s say you have a compelling title and description that make people click and watch your videos. That’s great! Just make sure to have a CTA (call to action) in your videos that prompts users to do what you want them to.
For example, if you make a video review of a pair of sunglasses, prompt users to “buy now” and link to the seller’s website.
4. Use Annotations at the Beginning and End of Your Videos
Annotations are the bubbles of text that pop up throughout YouTube videos. They’re a great way to convey additional tidbits of relevant information or promote CTA’s.
5. Create a YouTube Trailer That Captivates
When someone goes to a specific YouTube channel, there’s often a video that starts playing. That video is usually a channel trailer that has some general information about the channel.
A channel trailer is your shot to quickly summarize your channel in hopes that people will stick around to watch your videos and subscribe. Make it captivating so it intrigues people and makes them want to see more!
6. Customize the Thumbnails of Your Videos
Along with the title, the thumbnail is the first thing someone sees from your video. An intriguing thumbnail will make someone want to click your video to see what it’s all about.
One of the best ways to create a great thumbnail is to take a still image from your video and use a tool like Canva to add graphics and text over it.
7. Post New Videos Regularly
Earlier, we mentioned that you should choose quality over quantity, and we meant it. However, you do need to post regularly scheduled content to keep your subscribers interested in your channel.
Posting once or twice a week is awesome. Just make sure it’s high-quality content.
8. Record Videos That Are at Least 5 Minutes Long
Platforms like Instagram and TikTok are good at showcasing short videos, but YouTube really shines when it comes to long-form content.
Make your videos longer than 5 minutes and full of information that will leave the viewer feeling well informed and satisfied.
9. Collaborate With Other YouTubers
Some YouTubers may feel like being a content creator is a competition, but others like to work with their fellow content creators.
When you start getting subscribers, you can reach out to YTC’s in your category to work on a video together. It’s good exposure for you both!
10. Take Advantage of Your Social Networks to Attract More Subscribers
YouTube is a social network, but it isn’t the only one you should use if you’re trying to become a successful YouTube content creator.
Make sure to promote your YouTube videos on other platforms like Instagram, Facebook, Twitter and TikTok.
11. Reply and Have Conversations With Your Followers
Most businesses can benefit from interacting with their customers and hearing their feedback, and the same goes for content creators on YouTube.
Interacting with your channel’s subscribers is an awesome way to connect with your fans and show them that their voices matter!
12. Stay Tuned for the Latest Trends
When you’re popular enough, you can be a trendsetter. Until then, keep an eye on what your fellow YouTubers are posting.
You’ll be able to stay on top of emerging trends so you can create your own content that people will want to see.
13. Collaborate With Brands
This is hands down one of the best ways to promote your channel, gain new subscribers and make money.
Platforms like ours, Insense, help content creators partner up with relevant brands who are looking for cool content creators to promote their content.
The 14 Most Popular Types of Videos on YouTube
There are definitely categories of videos that perform better than others. Here are the 14 most popular types of YouTube videos…
1. Product Review Videos
Product review videos feature a person talking about and showing a product they’ve purchased or been given by a brand. These videos usually end with whether the content creator recommends the video or not.
We can help out with product review videos, as UGC (like product reviews) made by influencers is our specialty.
2. Haul Videos
Haul videos are similar to product reviews, but they focus on the company as a whole, rather than one product. For example, a Lululemon haul video would likely feature multiple leggings, tops and accessories from Lululemon. The creator would show how the clothes fit and give their opinion on the quality and price.
3. Unboxing Videos
Unboxing videos aren’t product reviews, but they are in the same realm. These videos show a creator literally opening a product package to show their reaction the first time they see and handle that product.
4. Tag Videos, Challenges and Trends
Tag and challenge videos are widely popular on YouTube. Tag videos follow a theme like “10 Facts About Me” and tons of different creators all make one with their own spin on it.
For challenge videos, think of the Ice Bucket Challenge or The Highlighter Challenge.
5. Comedy, Skits and Prank Videos
YouTube has always been a source of comedy gold. Whether it’s parody songs, skits or pranks, comedy videos are super popular and often go viral.
6. How-To Videos
YouTube is a super fun platform, but people also use YouTube to learn things. How-to videos give step-by-step instructions on how to accomplish a certain thing.
For example, there are how-to videos about putting together bed frames, hooking up wi-fi routers, painting, changing your car’s oil, etc. You get the idea! There are how-to videos about nearly everything!
Vlogs are video versions of blogs. Let’s say there’s a travel blogger who writes about their favorite destinations and where they currently are, they’ll often make a parallel YouTube video with the same information. The difference is that it’s in video form instead of writing.
Interview videos are just what they sound like. They typically feature a notable content creator or celebrity being interviewed by a host.
Some interviews are very serious and political while others are more light-hearted and silly.
H3: 9. Gaming Videos
Gaming is huge and not only as a hobby. There are tons of streamers and professional gamers who have fans who like watching them play. There are also video game review videos.
H3: 10. “Best of” Videos
“Best of” videos usually feature a handful of products that a creator approves of. Think of a video like “The 10 Best Metal Wallets for Men.” The creator will show and break down their favorite metal wallets, but not necessarily dive into full product reviews for each of them.
H3: 11. Educational Videos
How-to videos are technically educational, but there’s also a whole other world of educational videos on YouTube. There are videos about science, math, language, musical instruments, you name it!
Educational videos aim to inform viewers about things by answering questions and providing facts.
Creating unboxing videos is a popular way to increase brand awareness.
H3: 12. Q&A Videos
Popular YouTubers sometimes have Q&A videos where they answer answers that their fans want to know.
Q&A videos help creators communicate with their fans on a deeper level.
H3: 13. Reactions
Reaction videos capture someone’s (often a YouTuber) reaction to a particular piece of content, an object or an event. YouTube videos, plot twists in TV shows, trailers for new movies, video game announcements, world events, magic and more can all be the subject of reaction videos.
Some reaction videos fit into the comedy/prank category that we mentioned earlier.
14. Narrative and Storytelling Videos
Narrative-driven videos are storytelling videos that feature a content creator using images, animation or acting to tell a fictional story. Storytelling videos are kind of like movies, only shorter and typically made without the super-high production budget.
6 Effective Ways to Grow Your YouTube Channel
Huge YouTube channel growth usually doesn’t happen on its own. Here are 6 effective ways you can actively work towards growing your channel.
1. Learn What Your Audience Wants
When you know what category of videos you want to make, look at your competitor’s most popular videos and take inspiration from them. What are the themes or qualities that they have that you think are appealing to their viewers?
Looking at your competitor’s videos will help you understand what kind of content will work with your own following.
2. Embed Your Videos Wherever You Can
Sometimes, the best place to promote your YouTube videos isn’t YouTube! By embedding a YouTube video on a blog or social media site, you’ll draw more attention to it than you would by only using YouTube.
Take any change you get to funnel traffic to your YouTube channel.
3. Create Playlists for Your Videos
Playlists make it easy for viewers to sort through your videos, especially if you have a lot of videos on your channel.
You should want your channel to be user-friendly and easy to navigate. Playlists are a great way to make it happen!
4. Optimize Your Videos for Visibility
YouTube is the second-largest search engine in the world, coming after Google, of course. Just like brands implement SEO strategies to get high rankings on Google, you’ll need to do that for YouTube.
To accomplish this, there are some best practices to follow like putting accurate keywords in your video titles and descriptions and using the appropriate categories and tags.
Remember to incorporate keywords, but don’t force them. Try to make your titles and descriptions sound natural and relevant.
5. Don’t Forget About Google Search
Following up on our previous tip… you’re also going to want to keep Google in mind. After all, it is the largest search engine in the world.
YouTube videos show up in 70% of Google’s top 100 search results. That’s very good news for creators.
Let’s say you have a YouTube product review video about a certain lipstick from Sephora. If you optimize that video with keywords, it’ll be more likely to show up in Google’s top results when someone Googles things like “Sephora lipstick,” “Sephora lipstick review,” etc.
6. Try Live Streaming
Live streaming has become a huge social media trend, and it’s here to stay. To generate interest in your channel, live stream something!
Whether it’s a Q&A, an unboxing or a product demonstration, you can create some intrigue by live streaming.
If you need some technical tips on live streaming, Google has a webpage about that!
Ready to Get Started?
Now that you know exactly what a YouTube content creator is and how you can become a successful one, what are you waiting for? Get out there are produce some high-quality content!