According to HubSpot, 70% of marketers are actively investing in content marketing. Digital marketing is the highly competitive industry: myriad pieces of content are being produced every day, every month, every year by brands and influencers.

Such quantity and speed of content making is a challenge, which sounds like the “Alice in Wonderland” quote: “It takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!”. But don’t worry – we’ve covered your back with this small overview at the content and how to make it.

What is a content marketing

Content marketing aims to create and share relevant and reliable media – written, visual or downloadable – so the target audience can learn about your brand, products or services, and expertise.

And why do we need it  

Right and useful content helps your brand to:

  • Make complex concepts easy to explain
  • Solve the problems of the target audience
  • Establish and develop an emotional connection with the audience
  • Detach from competitors
  • Generate leads
What is a content marketing

List of tools for new content creators

You dont need a professional designer, writer or videographer to create engaging content that will cut through the noise and deliver you real results and offer value on a constant basis. Here’s the proof: we found content creation tools that will not only help you create cool and compelling content but will also save your time and money.

Unsplash

Unsplash is one of the world’s leading photography websites with over 110,000 contributors. The growing library of more than 1,5 million copyright-free photos is shared under the Unsplash license. And all these gorgeous photos are completely free!

Grammarly

Grammarly is great for creating and editing written content. It is a writing assistant that helps you fix grammar, spelling, and punctuation issues. Premium service checks the plagiarism, readability, genre-specific writing styles, and gives the vocabulary enhancement suggestions.

Canva

Canva is a drag and drop graphic design platform for creating social media graphics, presentations, posters and other visual content. There are millions of images, fonts, templates and illustrations here. You can use them or upload your visuals and edit the designs. Canva is available on the web and mobile. It’s free, and if you want additional functionality, you can get paid subscriptions like Canva Pro and Canva for Enterprise.

Giphy

One GIF is worth a thousand words – Giphy is an online database and search engine that allows users to search for and share animated GIF files and animated stickers.

Infogram

Infogram is an online service for creating interactive infographics. It is super easy and requires no programming: upload your data, make few clicks – voila, a spectacular infographic from the uploaded data is ready. You can publish it on the site and then embed it on your resource or share it on Facebook, Twitter and Pinterest.

Adobe Spark

Adobe Spark is an online and mobile design app for creating social graphics, web pages, and short videos – here, we have the suite of Spark Post, Spark Page, and Spark Video. No design skills are needed, and no credit card required if you choose a free starter plan.

Placeit

Placeit is an online design maker that provides easy-to-use tools to create professional visual assets that stand out on, YouTube, Instagram, and other social media, as well as videos realistic mockups and logos. There are hundreds of free templates that are customizable and made to fit current formats and sizes. How does Placeit work? Once you choose, customize and finish your template, you can download it and get a vector version of it. If you need to work on it later, you can go back to your previous downloads. With an annual ($89.69 USD) or monthly ($14.95) subscription you can get access to all mockups, designs, and videos and logos.

Insense

When it comes to paid ads, Insense is a perfect tool for user-generated content creation. It allows you to find over 35000+ verified creators all over the world on Instagram, TikTok, Snapchat and YouTube.

Since Insense has different creators, you just have to find your perfect match with the help of our search filters – platform, location, age, gender, hashtags etc.

Then you collect responses, chat with creators (we have all creator communication in one streamlined workspace) and get custom branded content in a matter of days. Join Insense today and make the process of content creation easy and fast!