Influencer marketing is a tactic that’s used by brands in almost every major industry. Brands are using influencers to market their products now more than ever before.
Influencers on social media are the new celebrities, and a lot of people want a piece of the influencer pie.
If you want to become an influencer but aren’t sure how, you’ve come to the right place. Read on to learn exactly how to become a famous social media influencer.
How to Become a Successful Social Media Influencer
Here are some pro tips to help you become a social influencer...
1 - Understand Your Niche
To become a successful influencer, you’ll need a niche, and you’ll need to figure out who else is in that niche.
Being an influencer is a competition of sorts so researching other influencers in your niche is the perfect way to understand what’s going on in that niche.
While your niche doesn’t have to be one thing, make sure it’s not too broad. A good tactic is to combine two or three of your interests.
For example, if you love baking vegan desserts and you love fashion, find a way to make those two things work together. Like posting videos on baking vegan desserts and designing and selling clothing for people who also love to bake vegan treats.
2 - Create Your Buyer Persona
You may have heard the term “buyer persona,” or maybe you’ve heard it called a “target audience.” Either way, it means the audience that you want to attract, influence and ultimately sell products too.
Your buyer persona is an integral part of your niche. If you become one of the biggest influencers and everyone in the world wants to follow you, that’s awesome! But more realistically, you’re going to need to narrow down your target audience to who you think will become a committed follower (and hopefully customer) of yours.
Typical buyer personas are based on things like age, location, gender, interests, etc.
Luckily, most social media platforms have analytics tools that will show you insights about your audience and let you target your ads to specific audiences.
3 - Choose Your Platforms
There are several social media platforms that are excellent for influencers, but it’s best to focus your efforts on one or two of them to start.
Choosing the social media channels you’ll use to publish your content depends on what your content is. If you want to make long-form videos, YouTube is probably best. Short videos? TikTok. If you’re all about photos, Instagram is where it’s at.
Try out some different social media platforms to see what works best for your content.
4 - Find Trends and Keywords
Successful influencers don’t blindly guess what content people are interested in and then spend time and resources creating similar content. They do research on what’s trending.
Trending hashtags are an excellent way to keep an eye on what’s popular right now. Of course, so is keeping an eye on what influencers in your niche are posting.
Lastly, social media keyword research is a gold mine when it comes to finding what’s trending.
When you have a big social media following, you’ll be able to set trends, but until then, stick to the keyword research!
5 - Create a Content Strategy
To be an influencer who puts out consistent and enjoyable content, you’ll need a content strategy.
That means creating a calendar of what content you’re going to create, when you’re going to create it and when you’re going to publish it.
6 - Buy the Necessary Equipment
If you want top-quality content, you’re going to need the right gear for it. That means cameras, lights, microphones, etc.
The best way to find the gear that you need is to see what equipment influencers in your industry are using.
Equipment is important, but here’s one more thing to keep in mind: when you’re just starting out, don’t feel bad if your only piece of equipment is your phone.
Start with your phone if you have to and worry about all the other gear when you’re making money from your social media channels.
7 - Produce Content
Let’s say you’ve found your niche, chosen social media platforms, created a buyer persona, done keyword research, created a content strategy and purchased some equipment.
Now, what do you do? Make content, of course!
Specifically, make high-quality content that you publish on a regular basis.
Quality should be your main focus, but quantity is important too. You should try to create and regularly post as much high-quality content as you can.
8 - Find Platforms for Brand Collaborations
One of the most fun and lucrative aspects of being an influencer is brand collaboration. That means partnering with successful brands to help promote their content.
Cold outreach is one way to try to partner with brands, but you probably won’t have much luck doing that.
If you’re a content creator looking for brand collaboration opportunities, It’s best to use a platform built specifically for helping content creators partner up with brands.
That’s exactly what Insense is, by the way. We’re a platform that helps awesome content creators collaborate with awesome brands!
Consider joining our platform if you’re a content creator looking to produce content for noteworthy brands.
Time to Get Started
Do you think you have what it takes to become a successful social media influencer? If so, this guide should be more than enough to get you started on your journey.
By the way, when you’re on your way to becoming a super-famous influencer and want brand collaboration opportunities, think about joining Insense!