As a brand owner or marketer, you always want your business to be in the spotlight.
It’s only right because that’s one way you can achieve your goal of staying profitable.
Now, there are different marketing strategies that can help you get that done.
But, working with creators or influencers is one of the best strategies you can employ.
You get to partner with influential social media users to promote your products.
If done right, the results are always massive.
So, where do you find content creators to collaborate with?
In this guide, we look at two platforms you can search for creators on.
It will be a detailed discussion about their:
- Important features
And so we begin!
What is Insense?
Insense is a creative platform where brands can collaborate with content creators for any type of media campaign.
You have access to over 35 thousand professional creators who can help you with custom content creation for user-generated campaigns and more.
Our platform is great for growth marketers in any industry who want to see their brands being spoken about.
It’s one thing to find creators and another to find creators that know how to create content that converts.
Insense optimizes the process of working with creators at the different stages of your campaign.
In the end, you will have authentic content from users your audience follows, trusts, and respects.
And whenever that happens, you’ve got yourself a recipe for increased brand awareness, engagement, and sales.
Well, statistics have shown that 61% of consumers trust recommendations about products they get from influencers.
The way our platform works is that you get matched with credible creators who are able to produce the kind of results you want for your project.
So, what do you have to do?
You just have to generate a creative brief highlighting important details about the content and we will provide you with our best recommendations.
Then, you can work directly with the creators on our platform with different features in communication, project management, and more.
Aside from discovering creators, other features you get to enjoy when using Insense include running targeted ads on the creators’ social media handles.
We’re partnered with different social media platforms such as TikTok, Facebook, Instagram, Snapchat, and YouTube.
That means you can receive content from creators who’ve got online presence on those platforms.
What is #paid?
#paid (HashtagPaid) is a creator marketplace for businesses seeking to launch digital marketing campaigns.
They help businesses connect with creators who are the right fit for their projects.
HashtagPaid uses creator marketing to get consumers to actively engage with your brand and buy products.
On the platform, brands can communicate with creators and keep track of their campaign insights.
You get to create briefs that describe the scope of content you want and your definition of an ideal creator.
What services do they provide?
They offer different services including content creation and amplification, analytics, and fraud detection to mention a few.
The HashtagPaid platform targets big brands who’ve got huge marketing budgets.
What is the Difference Between Insense and #paid?
The main difference between Insense and #paid is that even though both tools can be used for influencer marketing campaigns, Insense offers scalability and is better for marketers from any industry with any budget.
#paid, on the other hand, is generally for marketers that have bigger marketing budgets allocated.
Moreover, we could say that #paid is good for organic posts whereas Insense can be used for user-generated content (UGC) and organic posts.
Now, let’s look at the advantages of both platforms in detail.
Finding influencers to work with can be a drag as there are several factors to be considered.
Where do you find them? Do they have experience working with brands? Are they trustworthy? Can they give you the kind of results you want for your campaign?
Questions like that are probably why 68% of marketers say finding influencers to work with is difficult.
So, let’s see what makes Insense helpful in solving those challenges by discussing some advantages.
Advantage #1: Brand collectives and agencies can easily manage creators for different brand accounts
As a brand collective or agency, it’s possible to hire and manage creators for several brands when you upgrade to our scale or advanced plan.
You get to launch unlimited campaigns for multiple brands.
In other words, you can create long-term multiple campaigns with different influencers and oversee all communications using our chat feature.
Essentially, what this means is that there will be a constant supply of user-generated content to run ads with.
Advantage #2: Scalable creator licensing (previously known as Whitelisting)
Influencer marketing is a great way to advertise your brand.
It involves partnering with influencers to get endorsements from them.
For influencer marketing to be effective, the collaboration needs to be authentic enough to convince the audience to take action.
How do you do that?
Through creator licensing!
Influencers allow the brands they partner with to have advertising access over the UGC from their profile.
Insense kicks the licensing deal up a notch by making it easy for brands to scale their creator licenses.
In other words, you can enable creator licensing for multiple creators on our platform.
Advantage #3: Broad variety of high-quality and affordable content creators
Insense has a wide range of content creators you can work with.
As stated earlier, we’ve got over 35k creators in our database for brands to choose from.
They’re authorities in their respective industries from healthcare to skincare and fashion, food and beverages, consumer goods, and many others.
They get to create user-generated content depending on the niche they’re in and the corresponding social media platform.
By wide variety, we mean we have multiple creators based on the criteria you select.
Simply put, you can find influencers based on their ethnicity, age group, location, engagement rate, follower count, or gender.
The creators we provide are moderated so that you only get to work with those who are the right fit for your campaign.
We’re not just saying all of these by the way.
See what Dmitriy Dubovik, a user had to say about Insense.
See the part where he said … “large number of both Instagram influencers and content creators.”
Another thing worth mentioning about our creators is that they’re affordable. That means you can find a creator to work with depending on your budget.
Speaking of budget, see how Insense helps out with that in the next section.
Advantage #4: Facilitates budget control and has no minimum spending limits
Being a marketer or brand owner, it’s only right that you have a budget for your campaigns.
However, you want to be certain that the amount of money you spend on advertising is equivalent to the value you get.
Insense allows you to set a desired price range when generating the creative brief. The range you set will have no influence on the value of the deliverables you will be provided with.
Depending on your budget, you can decide whether to use money or product as your payment method.
By including that in the creative brief, you will get matched to creators who are interested in your project and the mode of payment you have chosen.
See what a small business owner had to say about our platform:
To paraphrase their review, Insense has a wide range of creators with a huge follower count and pricing that allows brands to get quality content within their budget.
What’s more, there’s also no limit on how much you can spend on the campaign. Marketers can scale whenever they want to.
Advantage #5: Scalable UGC Production
User-generated content (UGC) has become an important part of the type of content being consumed on a daily basis.
Well, because UGC is like a recommendation from friends.
They are not salesy and are usually relatable so it’s fun to view and interact with them.
As a matter of fact, consumers are 2.4 times more likely to say UGC is authentic compared to brand-created content.
It’s only normal that brands would want to spend more time creating this type of content because it can lead to more sales.
84% of millennials have reported that there is a degree of influence that UGC has over what they buy.
Insense can help your brand scale production for UGC so you can always have something to post on social media.
How does Insense help you scale your UGC production?
By allowing you to hire multiple creators for your campaign.
With that, you can plan ahead, post consistently, engage with your followers, and get the kind of results you want.
Advantage #6: Advanced audience demographics in all plans
Another advantage of using Insense for creator marketing is that you get to enjoy access to the creator’s full audience demographics and psychographic data.
You get insight into the kind of audience the creators you partner with have.
More specifically, you will get to learn about the audience’s interests and what brands they like, just to mention a few.
Before deciding to hire creators, you can also review:
- Their creator’s engagement rates
- Real followers percentage
- Average cost per engagement
- Average rates
Plus, all of these are available on any of our plans.
This way, you get to know about the creator, the audience, and if they’re a great fit.
Hashtag Paid also has its own advantages especially if you run a big brand.
Brands can use creator marketing to get people talking about their products.
Let’s get into the pros of using #paid so you can have a better idea of how it works.
Advantage #1: Access to influencer campaign analytics
Hashtag Paid is a creator marketplace that allows you to find creators and grants you access to the campaign analytics.
In other words, you get to see how well the campaign is performing.
Why should you be concerned about that?
Well, you get to see what elements of the campaign worked well, how the audience responded, and what you need to include in the campaign for future purposes.
With #paid, you get a breakdown of everything and important key metrics that were moved during the campaign.
Then, you can learn what type of content you should focus on so you can make an informed decision for your next campaign.
See what a consumer goods administrator wrote in the screenshot below:
Specifically, where they said, “the influencers’ metrics are easy to navigate.”
Advantage #2: Content library of creative assets
Another advantage of using #paid is that you get access to a content library of all the content that’s been created for you already.
In other words, you won’t have to go to your chat with the creator to access content whenever you see fit.
Every creative that the creator made while working with you will be included there.
From there you can repurpose some of your favorite content for your website, different social networks, or anywhere you want.
The thing about having access to a content library is that it can help:
- Guide content development for your campaigns
- Ensure you have what to post on a regular basis
- Organize your content
On the #paid’s content library, you get to see content based on the product, who created it, and what format it was created in.
Let’s now compare both tools together.
Comparison Point #1: Features
In this section, we’re going to identify features both Insense and Hashtag Paid have.
Then, we will identify what makes them outstanding.
Feature #1: Creator licensing (previously whitelisting)
Creator licensing is a process where brands use the creator’s profile and content to run paid campaigns.
It’s an ad that doesn’t look like one because it’s coming from a creator’s handle and looks more authentic and appealing.
Creator-licensing (previously whitelisting), can be enabled on Insense and #paid.
But, here’s where they differ:
With Insense’s Scale plan, you get to enable creator licensing for up to 30 creators and scale it up as you see fit (by upgrading to the Advanced plan) just as you’d scale UGC production.
HashtagPaid’s plans, on the other hand, allow you to enable creator licensing for two to 25 creators.
Brands can add extra licenses to their plans for an additional cost. Have a look:
Enabling creator licensing on Insense can be done by either filling out a creative brief or by visiting our Creator Marketplace.
You select the creators you wanna work with using the filters seen on the screenshot above and add them to the creators’ list on the right.
Then, click on create campaign.
You will be redirected to this page where you can select Influencer Partnerships.
Then after connecting with the creators on our chat feature, you can decide on which creative you would like to promote, connect the creator’s page to your Ads Manager, and launch your campaign.
Feature #2: Audience insights and analytics
Insight into the creator’s audience is another feature we get to compare between both platforms.
Insense allows you to take an in-depth look at the creator’s profile so you get to understand their audience better.
You can access it by clicking the view profile on a creator you’re interested in from our creator marketplace.
There you will see everything you need to know about the creator such as their:
- Average likes
- Cost per view/video
- Cost per engagement
- Popular posts
- Average comment
- Reviews from previous collaborations
Details about their audience are included too such as:
- Whether the creator’s post will be visible to the audience
- What countries the audience are from
- Their age group and gender ratio
Hashtag Paid, on the other hand, gives insight into the performance of a running campaign.
You get a breakdown of how it has performed, and how to optimize the content and make more informed decisions on the next one.
Feature #3: Creative brief
Another comparison feature worth talking about is the creative brief for both Insense and #paid.
To find creators on both platforms, you need to generate creative briefs.
However, the process of filling them out differs and the outcome you get from using Insense or Hashtag Paid varies.
To fill out a brief on Insense, the first thing you need to do is log in or sign up.
Then, you will be redirected to another page that has a Fill out a brief button.
Select it to proceed.
The page that comes up is where you will input details about your brand such as your brand logo, brand name, website, a summary of your brand, and product.
Then, details about your campaign such as:
- The campaign name
- Campaign cover
- Campaign type (influencer partnership or just content)
- What platform the campaign will be launched on (TikTok)
- Campaign objective
- Number of influencers you want
- Price limit
Thereafter, you can select the parameters of your desired creator profile by choosing their location, niche, gender, age, ethnicity, ER (engagement rate), and follower count.
A creative brief for #paid, on the other hand, is split into six sections.
- The basic section: where you include details about your campaign such as the brand name and the creator posting date/ availability.
- The campaign summary: where you summarize what creators need to know about your campaign and brand including guidelines.
- The creator content: gives them an idea of what you want the creator to look like.
- Post captions: what key message needs to be included.
- Hashtags and tagging: do you want them to include certain hashtags or tag your brand?
Essentially, both platforms have a similar but different approach to filling out a creative brief.
Hashtag Paid’s brief is a better option if you’re going for organic content while Insense is a great option both for user-generated and organic content.
Next, let’s compare prices too.
Comparison Point #2: Pricing
Now, to the fun part: how much do they cost?
We know you’ve been looking forward to this.
In this section, we examine the plans and what they have to offer you.
Insense’s pricing plan is split into three. You can decide to be a quarterly or annual subscriber.
You will find our pricing plans, if you decide to be charged on annual basis, below:
If you are interested in any plan, you can first book a demo to learn more details about the plan.
Here’s a rundown of our pricing system:
- Trial month: costs $450 per month with the aim of helping you discover if Insense works for your brand. You get upgraded automatically to the next plan after 1 month of usage. It allows only one brand and campaign at a time.
- Scale plan: costs $400 per month, $300 if you pay annually. Consists of everything in the trial month plan. It also allows six advertised brands and an unlimited campaign per month.
- Advanced plan: costs $750 per month, $600 if you pay annually. It includes everything in the scale plan, up to 20 advertised brands, and unlimited creator licensing for 180 days.
Hashtag Paid’s pricing plans are split into four and for any of them, you have to make a three-month initial commitment.
Below is what their pricing system looks like:
- The Just content plan: starts from $499/month for unlimited campaigns
- The Grow plan: starts from $699/month for unlimited campaigns and 2 creator licenses
- The Advanced plan: starts from $999/month for unlimited campaigns, 10 creator licenses, a success manager, and advanced audience demographics
- The Scale plan: starts from $1,999/month for unlimited campaigns, 25 creator licenses, paid media analytics support, and creator marketing strategies
Let’s wrap up with a few words!
Now Over to You
We’ve come to the end of this comparison guide between Insense and Hashtag Paid.
We hope it was worth your time!
Thinking about which platform to go with?
Feel free to book a demo with Insense and learn about how we can help you get your brand discovered.
Now is the best time to incorporate the power of creator marketing into your digital marketing endeavors and get amazing results.