TikTok has quickly grown to become a huge market for online businesses and with the right strategy, brands can experience massive growth.
However, trying it out can be somewhat intimidating especially if it’s your first time.
What can you do?
To start with, you can collaborate with TikTok influencers in your niche that your audience can resonate with.
That will lead to increased engagement and subsequently, more sales.
Sounds like something you’re interested in, right?
How you can find micro influencers to work with is what we’ll discuss in this guide.
More specifically, we’ll look at:
- Who micro influencers are
- How to find them
- How much they cost
Let’s get started!
What Is a TikTok Micro Influencer & Why Work with One?
A TikTok micro influencer or micro creator is a content creator who has a follower count of 10,000 to 100,000 followers.
They create TikTok videos their audience can relate to and that gets them more engagement on their pages.
Their social community is built around their expertise and experience in a specific niche.
@Kirralee is a good example of a micro creator. She’s got 47.2k followers at the time this piece was written and that falls within the follower count bracket.
Most of her content is centered around fashion and as such, we can only assume that people who follow her do so because she's got experience in the industry.
Her followers see her as a friend they can trust and that’s one feature that makes micro creators a vital aspect of your TikTok marketing strategy.
They can help you get more engagements on your page and their recommendations via branded content are deemed trustworthy.
So, why should you work with micro influencers on TikTok?
Your brand stands to gain several benefits, including:
- Increased engagements
- Relatable content
- Niche communities
- Audience insight
Reason #1: Higher engagement
Influencers are known to have a huge following and while that might seem like they’ve got a huge amount of influence over their followers, especially with their impressive likes, that’s not always the case.
Their engagement rates drop drastically at that stage.
Micro creators, on the other hand, are fun and engaging social media users whose content gets people glued to their videos and page on TikTok.
Their followers are made up of individuals who want to engage with the influencer content.
And that’s because they look like regular TikTok users.
Micro influencers are free from fake accounts, spam accounts, bots, or journalists that follow the accounts of influencers with millions of followers.
Because they most likely started building their follower count from scratch and have worked their way up.
Let’s explain this a little bit better using the screenshot below:
The image shows the engagement rate of a micro creator @ItsLlvB and popular mega influencer, Kim Kardashian, on a social platform.
As you can see, even though Kim Kardashian has got far more followers than the micro creator, she has an engagement rate of 1.52% while @ItsLlvB has 2.87%.
Simply put, working with micro influencers will get you higher engagement rates.
Reason #2: Higher Return on Investment (ROI)
Micro creators provide influencer marketing campaign solutions for your brand at an affordable rate with a high return on investment (ROI).
By that, we mean you get more for less.
From the screenshot above, you can see how much the micro influencer charges and the estimated cost per post for someone like Kim.
The difference in rates is massive and so is the outcome.
For the celebrity influencer with a huge number of followers, the major result of your partnership is increased reach or awareness.
Their audience comprises people in different geographic locations so each time they post, it gets seen in different demographics meaning your brand does too.
But that’s where it ends.
People tend to just like their posts and keep scrolling.
That’s an entirely different case when you’re in partnership with a micro creator.
They’ve got a more affordable rate with results better than the star influencer.
So, you’ll have more brand awareness and engagement.
And when those two are in the mix, increased sales are around the corner.
Reason #3: Authentic and genuine content
Micro creators are considered to be more authentic by their followers than celebrity influencers.
In a recent study, 82% of consumers said they are more likely to follow recommendations from a micro creator.
Because of how micro influencers are perceived.
They’ve built a sort of friendship and bond with their followers so whenever they post, their words are as genuine as a friend’s.
They create their regular posts and paid content almost the same way—like they’re having an open conversation with their buddy.
Plus, they’re able to engage with their followers by liking or replying to their comments.
Having this kind of interaction is one of the things that makes a micro creator’s influence over their community strong.
Also, the chance of seeing their posts filled with likes from bots is very low.
Reason #4: Engagement with a niche/loyal audience
When working with micro influencers, you’re more likely to reach your target audience with ease.
Do you know why?
Well, most of their followers follow them because they create content around a particular niche.
So, it’s safe to say that micro creators have a loyal or engaged audience
By collaborating with them, your brand will be engaging with a niche community.
Reason #5: Better audience insights
Your collaboration with micro influencers will provide you with better insights into the audience.
You will get to know what interests their fanbase, meaning you’ll know what they respond to and you can work with the creators to create it.
Ask them what has worked for their audience in the past.
Getting audience insight will help you create content for your influencer marketing strategy that they resonate with.
Now, Let’s look at how you can find micro creators in the next section.
3 Easy Steps to Find TikTok Micro Influencers
There are millions of creators on TikTok and finding the right influencer for your brand can be difficult.
Different social media platforms have different ways you can find creators from using hashtags to using search engines.
To make finding micro influencers easier for you, we’ve put together three steps you can follow to find creators to make TikTok content for your influencer campaign.
Step #1: Create a TikTok campaign brief with Insense
You can find TikTok micro creators to collaborate with using our platform—Insense.
We have a database of TikTok influencers who’ve got experience creating content that converts.
Plus, you have the option to enable Spark Ads through our platform.
So, how do you get started?
First, head over to our homepage and click on Get Started to sign up or log in.
Once you have access, you will be redirected to another page that has Fill out a brief and Find creators buttons.
Click on Fill out a brief to proceed.
On the page that comes up, you will input necessary details about your brand that the creator needs to know and that includes:
- Brand logo
- Brand name
- Summary of your brand and product
That’s not all; you will also need to input information about the campaign such as:
- The campaign name
- Campaign cover
- Campaign type (influencer partnership or just content)
- What platform the campaign will be launched on (TikTok)
- Campaign objective
- Number of influencers you want
- Price limit
As you fill out the creative brief, you will see a smartphone mockup on the right side of your screen.
It shows you how creators will see the creative brief on their mobile devices.
So, if you see anything out of place, don’t hesitate to make the necessary corrections before you submit the brief.
Let’s move on!
Step #2: Create the desired creator profile
The next step to finding the right micro influencer on Insense is to create your ideal creator profile.
Let's show you how you can do that.
You should see this image on your screen if you entered the necessary details in the previous sections.
If you don’t see it, it means there is some missing information you need to include.
Once you have done that, select the relevant parameters of your desired creator profile.
Begin by choosing what city the micro influencer should be located in.
After that, you can select their category or niche, gender, age, ethnicity, ER (engagement rate), and follower count.
When that is done, choose what kind of creative asset you want the micro influencer to create.
Then, you can save and submit to get your campaign almost underway.
Step #3: Visit the Insense Creator Marketplace
Another step you can take is to visit our creator marketplace by clicking on the Find creators button shown on the image a little further up.
Below is what our marketplace looks like. You will have access to a huge number of diverse creators you can partner with for successful TikTok campaigns.
Plus, you can use different filters as seen in the screenshot above to set criteria for the kind of creator you want to work with.
This will increase your chances of finding creators that resonate with your brand and desired audience…
…and just like that, you can find micro influencers to collaborate with.
Next, we’ll look at how much budget you should set aside in order to work with a micro creator.
How Much Should You Pay for TikTok Micro Influencers?
After taking the time to search for creators, how much they cost is most likely the next question you will need answers to.
It can be a tricky question considering there are different types of influencers on TikTok including nano-influencers and macro-influencers among others.
So, here’s what we did:
We included a budget recommendation you can consider before launching a TikTok influencer marketing campaign.
Here’s what the cost of working with a micro creator on TikTok would look like:
The infographic above describes the rate of a micro influencer for one video asset.
To put it in simpler terms, working with a micro creator would cost between $80 to over $180 for a single video asset, $100 to $250+ if you want them to post it, and $120 to over $300 if you want to run Spark Ads campaigns.
Now, if you want to scale your user-generated content production for the social media marketing campaign, we recommend sourcing an average of 20–100 creative assets per month.
That will ensure you have a steady flow of content for the campaign.
If that’s the case, here’s a budget we recommend:
That means for 10 creatives, you should budget $1,500 per month; $3,000 for 20 assets, and so on.
If you decide to scale your UGC production a little bit further, you can hire up to 20 TikTok creators…
…and your budget would be something like this:
So working with 20 creators would cost you $3,000 for just content.
If you want them to post it, your budget will move up to $3,600 and $4,000 if Spark Ads are enabled.
This post has come to an end, let’s wrap this up.
Now Over to You
We’ve come to the end of this guide!
Now that you’ve read through it, we trust you now know how to find social media influencers on TikTok even if you’re not an active user.
Do you feel you need more help before you get started?
Feel free to book a free demo with Insense anytime.
We will be happy to help you out.
Thanks for stopping by!