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If you think that TikTok is a dance platform with nothing more to offer your brand, we hope that after reading this article, you’ll get the bigger picture.
TikTok is one of the most popular social media platforms for creators and brands, thanks to the significant organic growth brands and creators can achieve through its algorithm.
At the end of this article, you’ll have learned:
- How to come up with new content ideas to stay ahead of your competition
- The best TikTok content ideas for creating viral videos
Ready to be inspired?
Let’s get to it!
How to Find the Right TikTok Video Ideas
TikTok is one of today's most popular video-sharing social media platforms and creating engaging video content is key to success on the app.
Coming up with interesting and engaging ideas can be difficult but we’ve got some tips to help you find them.
- The first step to finding good ideas for viral TikTok videos is having a look at what's popular.
Checking what's trending in various categories and scrolling through the For You Page (FYP) is a great way to get an idea of what kind of content is currently being created, liked, and shared.
It's also a good way to better understand what kinds of videos users on the app are interested in right now.
- Another great way to come up with TikTok video ideas is to look at what the top content creators are producing.
Seeing what the most popular accounts are posting offers insight into the type of content that’s more likely to resonate with users.
- Another step is to collaborate with skillful TikTok creators. Working with others can help you come up with new ideas and also expose your content to a wider audience.
- Interesting ideas for viral TikToks can be found by exploring popular hashtags. This will open up new inspiring ideas and show you what content jibes with users on the platform.
No matter which approach you’re taking, it's important to remember that consistency is key.
Creating videos consistently won’t only help find different ways to produce good content but it'll also help you build a loyal and engaged audience.
Be willing to experiment, since TikTok has a variety of formats and styles, such as lip-syncing, dance challenges, and comedy sketches.
Try out different formats to see what works best for you.
Remember…the most important thing is to have fun and be authentic. TikTok is a platform for creativity and self-expression, so don't be afraid to try new things and take risks with your content.
Idea #1: How-to Videos
TikTok how-to videos or tutorials are a great way to keep up with the latest trends, learn new skills, and get creative. With fun animations and simple explanations of topics, these educational videos make learning fun!
Whether you want to pick up nutrition tips or get creative with arts and crafts, there's an unlimited amount of useful knowledge to be accessed through these bite-sized TikTok videos.
Example: @nicolinanunes
Content like this makes information easy to retain through engaging and actionable tips.
This content is effective for brands or creators who want to provide solutions for their audience through shortcuts and hacks.
Idea #2: Lip-Syncing
Lip-syncing videos are short clips, like voiceovers, where the user synchronizes their lip movements to an original sound, usually popular songs or internet trends.
They're becoming increasingly popular with users as they allow people to be creative and show off their sense of humor, in short, easy-to-create videos.
The appeal of lip-syncing on TikTok is the ability to join in on the memes and trends.
Example: @8bit_bonello
In our example, the creator is a video games reviewer who chose to lip-sync an iconic line from the Game of the Year, Elden Ring, accompanied by the voice actor.
Idea #3: Behind the Scenes
Behind-the-scenes videos on TikTok are an awesome way to learn more about creative and innovative processes.
Whether making a film, producing music, designing a fashion line, or creating artwork, users take a peek behind the curtain of their favorite creators and observe the steps they take to craft amazing pieces.
These videos also serve as wonderful learning experiences for those seeking inspiration.
Have you ever wondered how some movie scenes were filmed?
Example: @zachking
You can discover the process of filming a short video by professionals. As you can see, it's a creative approach with many people involved and everything is possible with video editing.
With BTS videos, your favorite artists and producers can show off their workflows and offer insights into how they approach challenges, allowing viewers to gain invaluable insights from their phone screens.
Idea #4: Q&A
Q&A videos on TikTok are a great way to engage your followers and get them to know you better.
These light-hearted, fun videos allow users to ask questions about you and elevate the way you interact with your audience.
From giving advice to sharing personal and brand Q&As, FAQs videos can be as creative or casual as you want – it's just an easy way to connect with people who already follow you!
Example: @duolingo
Duolingo, a learning platform for languages based on a gamification system and quick, bite-sized lessons, managed to get more than 5k answers with this Q&A on TikTok, to effectively engage with their audience.
Idea #5: ASMR
ASMR (short for autonomous sensory meridian response) videos on TikTok are designed to help viewers relax and focus on the present moment.
They often feature muted audio and visuals, such as tapping, scratching, whispering, and repetitive movements.
Many of these videos employ creativity to tailor the sounds to cause a strong emotional reaction in the viewer.
Example: @caringwhispers_asmr
This ASMR video simulates the sounds of ocean waves to induce feelings of relaxation and serenity.
People watch ASMR videos for various reasons, such as reducing stress and anxiety or simply to enjoy their calming effect.
Idea #6: Cooking Videos
Whether you want to learn the basics or the perfect meal for a special occasion, cooking videos on TikTok are a great way to learn about recipes and cooking trends.
Some creators even offer unique twists on classics and regional flavors from around the world, adding a whole new dimension to your culinary explorations!
The following video will whet your appetite. 🤤
Example: @notorious_foodie
This cooking video has more than 40 million views on TikTok.
Can you imagine that?
Social media users love to watch cooking videos, so, if your brand belongs to the food and beverage industry, you shouldn't miss the opportunity to engage with them on TikTok with short-and-sweet videos.
Idea #7: Hashtag Challenges
Hashtag challenge videos on TikTok involve users creating and sharing content based on a popular hashtag and then challenging others to do the same.
This type of content is designed to spark creativity, encourage user engagement, and promote dialogue between individuals as well as brands.
Participants can use these challenges to express themselves creatively and make their mark in the broader community of TikTok users.
Hashtag challenge videos give users plenty of room for experimentation with their own unique style.
Example: @johntravolta
The #DoTheScottsSlide challenge was a hashtag challenge set by the lawn-care company Scotts, prompting users to use the hashtag and make creative videos.
In collaboration with the famous actor John Travolta and his daughter, this challenge became viral. In two days, Scotts’ branded hashtag challenge got over 2 billion views that showcased the power of user-generated content (UGC) on social media.
Idea #8: Collaborations
Collaborations with brands and creators on TikTok are a great way for both parties to tap into new and diverse audiences and gain the attention of potential customers.
This enables brands to connect with more followers in an authentic way while creators get the chance to partner up with major brands to create interesting and engaging content.
It's a win-win situation, as it helps them engage with their target audience in a more meaningful way.
Example: @duolingo
In this video, a polyglot creator created a funny video where he apologizes to Duolingo for his past claims that he could speak more languages than Duo (the green owl mascot of the platform).
This collaboration has it all – it’s funny and engaging and the creator is relevant to the brand's niche as well as having a large following of 3 million on TikTok.
Idea #9: Dance Videos
Dance videos have become incredibly popular for brands looking to boost their success and reach new audiences.
They often feature dance challenges with synchronized moves that give viewers a fun, entertaining experience while creatively showcasing products or services.
Additionally, most dance videos also include branded hashtags that make them more visible on the app and allow them to trend, leading to increased engagement with their target market.
Not only this, but they are also quick and easy to produce and can be filmed without breaking the budget.
Example: @samsung
In this case, Samsung collaborated with two TikTok influencers, well-known as the dancing trends duet, where they danced to the rhythm of a Samsung washing machine.
Idea #10: Unboxing Videos
Unboxing videos are TikTok trends that have become an incredibly popular way for brands to show off their products in an authentic and engaging way.
They're all about having influencers unpack and interact with a product in real time in an entertaining and relatable way.
It's great for brands who want to use the platform to reach new audiences, as well as give them insight into how their customers feel about them and their products.
These videos can be effective because they help create a sense of intrigue, encouraging people to learn more about the brand and its products, and they feel natural.
Example: @nur.ayumi
The following video showcases the unboxing of a purple iPhone 14 and has over 9 million views.
But the most impressive thing is that the creator who published it has only 16k followers which means that such videos have the power to surpass a creator’s following and go viral.
Overall, unboxing videos are a powerful type of content that connects consumers with brands, providing entertainment while simultaneously promoting products or services.
Idea #11: Live Streams
Live streaming on TikTok is a great way for brands to benefit from the platform's immense audience and reach more people with their message.
By engaging in live streams, brands can create an interactive experience with viewers, which encourages engagement and connection with them.
Live streams allow creators to provide real-time demonstrations of products, share tips & tricks, answer questions from viewers, and even host giveaways to motivate viewers to interact.
Also, live stream videos are helpful as they offer insights into customer behavior and preferences that can be used to improve a brand's offerings in the future.
Overall, live stream video marketing on TikTok is an effective tool for brands looking to boost visibility and connect with users without a salesy vibe.
Idea #12: DIY
DIY videos on TikTok are an effective way for brands to engage with their audience and spread awareness of their products.
DIYs can help viewers learn new skills, create content, and show off their creativity while also promoting a brand's product in an organic way.
Furthermore, DIY videos often have higher engagement rates than traditional posts due to viewers being able to comment and connect with other DIYers.
Example: @origami.studio
The music in the video puts you right in the Christmas mood. People have loved this video and it’s had a huge response, with over 90 million views and over 4.5 million likes.
Idea #13: Get Ready With Me (GRWM)
Get Ready With Me (GRWM) videos on Tiktok are a great way to get inspired when it comes to everyday fashion and makeup trends.
You can watch other users go through their daily routines of getting ready for the day, from choosing an outfit to putting on makeup and, finally, hair styling, and more.
By replicating these steps and finding products that fit your unique style, you can create GRWM looks that are personalized just for you.
Example: @schrosophia3
In the example above, we see a creator getting ready to go out to the city and inspiring users with her outfit selection and managing to receive almost 1 million views.
Content like this is pretty effective for ecommerce clothing brands on TikTok because, through TikTok ads, more users are likely to discover products and 76% are considering a purchase from a trending brand.
Let's wrap this up!
Now Over to You
It’s no secret that TikTok is a creative platform that can elevate your brand, whether you run a small business or an entreprise.
We hope our examples inspired you to use TikTok and start creating content with high chances of going viral.
To get there, book a demo with Insense and start collaborating with creators who can help you put your original ideas into practice.
Thanks for reading!
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