Top 10 UGC Creator Agencies to Consider For Your Brand

What Is a UGC Creator Agency?

A UGC creator agency is a company specializing in helping brands optimize their UGC marketing campaigns.

User-generated content is any type of content created by consumers instead of the brand.

While you can source UGC from your clients or employees, they rarely have the necessary skills to produce high-quality content.

Therefore, it's best to partner with professional UGC creators.

Still, finding the right person for the job on your own is difficult.

That’s where UGC creator agencies come to the rescue.

These agencies have access to entire networks of vetted UGC creators and can easily identify those that best fit your brand.

Likewise, UGC agencies have the know-how and experience to develop strategies for effectively incorporating UGC into your brand marketing.

Some agencies can even source existing UGC and negotiate its use with the creators on your behalf.

To find out more about their capabilities, take a look at our list of top UGC agencies.

Best UGC Creator Agencies by Use Case

After conducting extensive research, we can confidently say these are the top ten UGC creator agencies you should consider.

• Insense is best for sourcing UGC for social media and e-commerce platforms and launching influencer marketing campaigns.
• UGC SHOP is ideal for D2C brands looking to drive sales through authentic UGC product testimonials.
• Neads is optimal for European brands that want to source UGC videos for social media ads and organic posting.
• Viral Nation benefits big brands that want to extend their social media marketing campaigns.
• NeoReach is well-suited for big brands looking for a scalable influencer marketing solution.
• UGC Agency works best for brands that wish to train their global teams in UGC marketing to make the most of this strategy.
• inBeat is recommended for finding vetted influencers and getting their contact information.
• Glide Agency is best for Australian-based brands looking to strengthen their online presence and engage their audience.
• The Influencer Marketing Factory is most effective for big brands looking for an agency to handle every aspect of their influencer marketing campaigns.
• Crafted is ideal for e-commerce brands on Shopify that want to make the most of UGC video ads.

Now, let’s take them one by one and explore their capabilities.

1. Insense

Insense is a versatile creator marketing platform that gives you access to over 20K Instagram and TikTok UGC creators.

The best part is that most of these creators are micro-influencers who can expose your brand to new and engaged consumer pools.

You can use Insense to source high-quality UGC for your social media channels, paid ads, and e-commerce platforms.

Industries: Insense is perfect for DTC and Amazon brands, mobile apps, digital services, and growth agencies.

Our UGC creators specialize in many niches, including beauty, wellness, fashion, lifestyle, travel, food, and more.

Notable clients: Some of our top clients are The Snow Agency, Nesto, Opopop, Woxer, goPure, and UCA Lingerie.

Key services:

• Creator Marketplace allows you to find UGC creators who match your niche, location, and target audience demographics in minutes.

• Creative Brief matches you with the best UGC creators based on the campaign details and creator requirements you provide in the brief.

• Direct chat enables you to effectively communicate with all your UGC creators in one place to avoid missing important messages.

• Campaign Management allows you to launch and manage countless campaigns using a centralized dashboard.

• Managed Service handles everything from launching campaigns and managing creator operations to collecting deliverables and reporting outcomes.

Pricing: The self-service pricing starts at $500/month, while the managed service pricing starts at $1,800/month.

Why work with Insense? You can use Insense to improve your overall UGC marketing and launch successful influencer marketing campaigns.

‍

2. UGC SHOP

UGC SHOP is a marketing agency specializing in UGC videos and photos.

This agency works with a community of UGC creators who create product testimonials and shots for social media and e-commerce platforms.

You order the type of content you need, fill out a brief, and receive the content in 10-12 business days.

Industries: UGC SHOP is designed for D2C brands operating in the gaming, online dating, and beauty industries.

Notable clients: Bumble, King, Revolut, and Curacao are among UGC SHOP’s leading clients.

Key services:

• The agency helps you gather UGC TikTok videos and Instagram reels featuring product testimonials.
• You can also obtain high-quality UGC product shots for your social media accounts or e-commerce stores.

Pricing: The video packages start at $1,200, while the product shots start at $75.

Why work with UGC SHOP? UGC SHOP is budget-friendly because it doesn’t require a monthly subscription. Instead, you just order a video or photo package when needed.

3. Neads

Neads is a UGC agency based in France that operates in Europe and the US.

It has a network of over 500 creators specializing in creating authentic UGC videos for social media.

Neads also provides expert consultants to help you create and manage your social media advertising campaigns.

Industries: Neads mostly creates fashion, beauty, e-commerce, retail, and travel UGC.

Notable clients: Some of the agency’s major clients include Bpifrance, Manucurist Paris, and Pin Up Secret.

Key services:

• Social Ads focuses on offering UGC for Meta and TikTok ads, as well as Snapchat, Pinterest, LinkedIn, and YouTube ads.
• Creative Studio can create videos using your own content or shoot professional videos for you.
• Influence creates Instagram and TikTok influencer campaigns for you and promotes your products through live videos.

Pricing: The agency doesn’t disclose pricing on its website.

Why work with Neads? Neads has experience with the European market, so it can offer valuable insights into running successful social media campaigns in Europe.

4. Viral Nation

Viral Nation is a Canadian UGC agency that specializes in social-first marketing.

The agency gives you access to over 900 creators across 35 different niches from all over the world.

Its creator network includes mega-influencers, celebrities, athletes, and niche creators.

Industries: Viral Nation focuses on beauty, sports and fitness, lifestyle, food, and more.

Notable clients: Uber, Ubisoft, and Urban Outfitters are a few of Viral Nation’s distinguished clients.

Key services:

• Performance Marketing lets you work with expert consultants to drive continuous brand growth and let professionals manage your campaigns.
• Social Studio uses market and SEO insights to create content that produces maximum results.
• Experiential Marketing helps you create emotional experiences through events planned for social amplification.

Pricing: Pricing information is not available on Viral Nation's website.

Why work with Viral Nation? Viral Nation can handle your entire social media marketing, including campaign ideation, execution, and analytics.

5. NeoReach

NeoReach is a global influencer marketing agency that helps big brands make the most of social media marketing.

The agency offers the full package, from connecting you with vetted influencers and negotiating contracts to creating and managing your campaigns. 

Industries: NeoReach works with Fortune 500 brands, big ad agencies, and fast-growing startups in various industries, as well as media and music labels.

Notable clients: Some of the agency’s esteemed clients include Airbnb, Amazon, and Walmart.

Key services:

• Event marketing allows you to work with influencers who align with your brand to generate buzz before, during, and after your events.
• Contests and sweepstakes led by influencers can help you attract new followers, engage your audience, and strengthen your online presence.
• Custom Surveys and reports enable you to gain valuable insights into your audience’s behaviors, preferences, and opinions.

Pricing: NeoReach keeps pricing details off its website.

Why work with NeoReach? NeoReach offers advanced AI-based fraud detection technology to help you spot fake followers and engagement.

6. UGC Agency

UGC Agency is a tech-based agency that specializes in user-generated content.

The agency offers various services, including story mining, web and mobile UGC, employee-generated content, and more.

Industries: UGC Agency partners with public, private, and third sectors in various industries.

Notable clients: BBC, Adidas, UNICEF, and Apple are some of the agency’s top-tier clients.

Key services:

• UGC Training will get your global teams up to speed on using UGC marketing to its fullest.
• UGC Advertising uses the power of UGC in social web hubs, cinema displays, mobile, live broadcasts, and more.
• UGC Playbooks are quarterly reference guides that will keep your global teams updated on your organization’s UGC marketing strategy.

Pricing: This UGC creator agency does not publish pricing on its website.

Why work with UGC Agency? With over 60 years of digital experience, this agency can offer valuable insights into UGC marketing and help you create successful campaigns.

7. inBeat

InBeat is a database of vetted TikTok and Instagram nano- and micro-influencers.

The agency doesn’t have preexisting relationships with these influencers, so you’ll have to contact them independently and negotiate a deal.

However, you will get access to their handle, email, profile URL, language, followers, engagement, topics, and website.

Industries: The agency gives you access to influencers in a variety of industries, including healthcare, e-commerce, mobile apps, and technology.

Notable clients: Some of inBeat’s notable clients include New Balance, Nissan, and the Bedtime Company.

Key services:

• Influencer Search Engine allows you to filter your search by sex, location, language, follower count, engagement rate, and more.
• Automated Similar Profile Searches lets you provide a few influencer examples and then the platform finds similar profiles for you.
• UGC Platform is a managed service that matches you with influencers and allows you to review the UGC and request changes in the platform.

Pricing: This UGC agency offers multiple pricing plans, starting at $200 monthly for brands.

Why work with inBeat? The agency offers some useful tools, including a fake follower checker, an engagement rate calculator, and paid marketing calculators.

8. Glide Agency

Glide Agency is an Australian-based digital marketing agency that mostly works with local brands.

The agency evaluates your existing marketing assets to identify potential gaps and areas for improvement.

Then, Glide Agency uses its know-how and experience to optimize your content marketing strategy.

Industries: According to Glide Agency, it works with e-commerce retailers, disruptive businesses, and ground-breaking startups.

Notable clients: The Shade, Pimp My Salad, and Belles Hot Chicken are among the agency’s valued clients.

Key services:

• Creative Content generates authentic and relatable visual content and collects data to evaluate its effectiveness.
• Crowdfunding creates compelling social media campaigns that attract potential investors and convert them.

Pricing: Glide Agency doesn’t provide pricing details on its website.

Why work with Glide Agency? Besides creating new content, the agency can also work with your existing content to make it more appealing.

9. The Influencer Marketing Factory

The Influencer Marketing Factory is a global full-service influencer marketing agency.

It can help you identify your goals, needs, and KPIs, find influencers, and develop, execute, track, and report on influencer marketing campaigns.

Industries: The agency has experience in the music, mobile applications, e-commerce, and beauty industries.

Notable clients: Among the agency’s key clients are Google, Meta, and Amazon.

Key services:

• UGC Agency provides creative briefs, allows you to select the best creators and content, and it handles product shipment to creators.
• Creator Economy Market Research helps you gain insights into the future of the creator economy through quantitative and qualitative studies.
• Paid Media Agency explores various content strategies and uses A/B testing to identify the types of ads that work best for your target audience.

Pricing: The UGC creator agency withholds pricing from its website.

Why work with The Influencer Marketing Factory? While the agency is based in Miami, Florida, it has team members based in 10 countries, who speak 11 languages.

10. Crafted

Crafted is a small UGC agency specializing in video ads.

The agency has a network of over 2K creators who produce UGC product testimonials and unboxing videos.

Industries: Crafted focuses on creating UGC for e-commerce brands mostly operating on Shopify.

Notable clients: Mira-Skin, and The Beard Club are a few of the agency’s premier clients.

Key services:

• The agency provides you with a brief that you fill out with information about your brand and ideal customers. Then, Crafted matches you with the right creators.
• You send the products to the creators and Crafted handles the rest, including editing the final videos.

Pricing: Pricing details are not available on the website. However, you should know there’s a wait list for booking this agency’s services.

Why work with Crafted? Crafted gives you access to an Eight-Week Lift-off Video Program based on proven strategies and insights for improving ROI.

Before we go, we’ll give you some tips on choosing the best agency for your brand.

Factors To Consider When Choosing a UGC Agency

If you want to enjoy all the benefits of UGC marketing, you must partner with the right agency for your brand.

Here are some of the main criteria for choosing a UGC agency:

✅ Industry expertise ensures the agency understands your niche, target audience, and challenges.

Check client testimonials and case studies to gain insights into the agency’s outcomes.

✅ Business goal alignment means the agency will work with you to identify your marketing goals and create UGC strategies to help you achieve them.

✅ Responsiveness is the key to any successful brand-agency collaboration.

Find a UGC creator agency prioritizing open communication and cooperation with their clients.

✅ Tech capabilities are essential for identifying the right creators and collecting and managing high-quality UGC.

Even though most agencies offer these basic capabilities, you should consider those offering comprehensive analytics.

For instance, the Insense Performance feature tracks and measures your creator collaborations and influencer campaign performance.

✅ Direct communication capabilities allow you to contact your UGC creators anytime inside the platform.

So you can keep in touch without missing any important messages.

That’s precisely what our Direct Chat was designed for, and our clients love it.

Looking For a UGC Creator Agency?

Don’t worry; you don’t have to make up your mind right away.

Take your time to explore your options to make an informed decision.

If you want to learn more about our UGC creator agency, just book a demo with Insense.

Our team will give you a rundown of the features and how it all works.

Then, you can decide if we’re the right fit for your brand.

UGC Creator Agency FAQs

Why do companies use UGC?

Companies use UGC because it provides authenticity and resonates with consumers. Likewise, consumers trust influencer recommendations more than brand-generated content.

What services does a UGC creator agency provide?

A UGC creator agency can provide a variety of services, including:

• Identifying the right UGC creators for your brand and target audience.
• Sourcing high-quality UGC for different marketing campaigns using creative briefs.
• Developing and executing UGC marketing campaigns for your brand.
• Allowing you to launch and manage multiple UGC campaigns effectively.
• Tracking the performance of your UGC campaigns and providing optimization solutions.

How do UGC creator agencies connect brands with content creators?

UGC creator agencies connect brands with content creators using advanced search filters or creative briefs. 

For instance, the Insense Creator Marketplace allows you to search for creators by location, niche, creator and audience demographics, and more.

Alternatively, you can use the Creative Brief to provide campaign and creator details and let Insense find you the right match.