The fact that vertical video content naturally blends into users' feeds and utilizes more screen space, coupled with the data that tells us that publishing in portrait format yields better results, makes vertical video a no-brainer for your brand.
Make sure to maximize your audience engagement by keeping video best practices in mind, including these 5 tips:
· Grab your viewers' attention right away with something eye-catching.
· Make sure to feature branding early on — ideally within the first 3 seconds.
· Remember that mobile is king. Mobile user experience should be in the forefront of your mind when creating content.
· Keep your video short and sweet — under 15 seconds is ideal.
· Plan for sound-off views. Many users engage on social media with the sound muted, so it's important to make sure that your ad will have an impact with or without sound.
Here at Insense, we're always working to make our platform easier for our users to manage and more efficient in conveying their brand messaging. Below are a few ways that our platform has made it simple for our users to create authentic social ads, such as this Yogago Instagram video ad
· Our "Top Creators" category includes thousands of social media content creators who produce high-quality videos and images that can be repurposed for custom branded ads. This resource makes it easy for our users to find influencer content that can be run as social ads.
· Insense's campaign briefs now feature video specifications and formats, with specs matched directly to Facebook and Instagram. This makes it even easier for advertisers to obtain video assets that are designed and optimized for social.To sum up:
as users of social media ourselves, we all see that video is the most engaging format for virtually everything on social, including branded content. As marketers, we know this too, thanks to a wealth of data, such as the findings cited in this post. Ultimately there's a place for all types of content, including images, but for brands who want to get the best results on social (and give consumers the best possible content experience), then it only makes sense to take a mobile-first, vertical-video focused approach.