Manana Papiashvili

CRO & Managing Partner (Managed Services)

Built and leads Insense's Managed Services business, delivering 20,000+ creator assets for nearly 200 brands. She works closely with brands on creator strategy and campaign execution, sharing practical lessons on what makes UGC perform.

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Paid Social Ads

How to Run YouTube Shorts Ads: Costs, Setup, and Examples

Learn how to advertise on YouTube Shorts: campaign types, ad specs, costs, setup steps in Google Ads, and real examples.

August 31, 2026

Min

Paid Social Ads

High-Converting Ad Creative: The Formats, Briefs, and Metrics That Work

7 high-converting ad creative formats for Meta & TikTok, with real examples, briefing tips, and the 3 metrics that show where your ads lose people.

July 16, 2026

Min

Paid Social Ads

Meta Andromeda Guide: What It Means for Creative, Targeting, and Performance

Learn how Meta Andromeda changes ad delivery, why creative diversity now drives performance, not targeting, and what brands must do to adapt their strategy.

May 21, 2026

Min

UGC

UGC Beauty Examples: How Top Brands Win With Authentic Content

Discover high-converting UGC beauty examples that build trust, boost engagement, and turn authentic creator content into real sales growth for beauty brands.

April 2, 2026

Min

Influencer Marketing

Beauty Influencer Marketing 2026: How to Partner with Creators the Right Way

Learn about beauty influencer marketing in 2026, including key trends, platform tactics, and how brands can work with creators to drive discovery and sales.

September 24, 2026

Min

Paid Social Ads

Whitelisting on Instagram: Benefits, Setup, and Best Practices

Learn how whitelisting on Instagram works, how creator licensing unlocks paid ads, and why brands are using it to scale authentic influencer campaigns.

March 13, 2026

Min