According to TikTok’s brand discovery report, 61% of TikTok users discover brands through the platform—that’s 1.5x more than any other social channel. For fitness and wellness DTC brands, TikTok offers an unmatched opportunity to build authentic connections and drive sales.
But here’s the challenge: The fitness space is overcrowded. From personal trainers to lifestyle coaches, it’s tough to find creators who truly connect with your target audience. It’s even tougher to make sure their content drives sales.
In this guide, we’ll break down how to:
- Identify trending TikTok fitness influencers who align with your brand’s values and audience.
- Evaluate creators based on engagement, authenticity, and content quality.
- Build partnerships that drive sales and long-term brand loyalty.
Plus, we’ll put the spotlight on 12 top-performing TikTok fitness influencers perfect for your 2025 eCommerce campaigns.
Not convinced on using TikTok for your DTC business? Read how real brands have used TikTok to drive growth.
Let’s dive in.
How to Find the Right TikTok Fitness Influencers for Your Brand
While partnering with influencers can amplify your brand’s reach and drive conversions, not all fitness influencers are the right match for your brand. So, here’s a step-by-step approach to finding and collaborating with TikTok creators who align with your goals.
Step 1: Define Your Goals and Budget
Before searching for influencers, clarify what you want to achieve. Your goals will shape the type of influencers you target and the budget you allocate. For example, your goals can include:
- Brand Awareness: Reach a broad audience by partnering with large influencers who share high-quality, authentic videos that have a high impression count.
- Sales & Conversions: Focus on influencers with a track record of sharing affiliate links and discount codes with their audience to drive direct sales for the brand.
- Content Creation: Collaborate with creators who can produce user-generated content (UGC) and whitelisted content, giving you enough assets for your paid campaigns.
Once you’ve identified your goal, you need to decide your budget. This depends on the types of influencers you’re considering for this partnership. Here are some factors:
- Follower Count: The more followers, the larger your budget needs to be. Micro-influencers (10K–100K followers) typically have higher engagement and trust, while macro-influencers (100K+ followers) offer greater reach but lower engagement.
- Content Type & Style: Does the influencer’s content styles (workout tutorials, product reviews, lifestyle vlogs, transformation stories, etc) align with the brand and its messaging?
- Area of Expertise: Choose influencers based on their expertise, such as women’s fitness, nutrition, weightlifting, or calisthenics, to ensure alignment with your target audience.
Once you’ve figured out your goals and the type of influencers you want to partner with, you can effectively plan your budget for the partnerships. Here are 3 pricing structures for your influencer campaign:
- Flat Fee: Best for guaranteed exposure and when you have specific deliverables (e.g., 2 videos + 1 giveaway).
- Affiliate Commissions: Performance-based model where influencers earn based on the sales they generate. Ideal for cost-efficient campaigns.
- Gifted Collaboration: Suitable for smaller influencers open to product-based compensation.
Step 2: Find High-Performing Fitness Influencers
Once your goals are set, the next step is to identify the best fitness creators for your brand.
Manual Search on TikTok
The most straightforward way to find top-performing influencers is to just search on TikTok:
- Keyword Search: Many fitness creators use relevant keywords like “Women’s coach” in their display name or use words like “fit” or “healthy” in their username.
Use Hashtags: Search for niche-specific tags like #HomeWorkout, #GymLife, #WeightLossJourney, and other hashtags specific to your product category. - Analyze Competitor Collaborations: Find influencers that competitors have worked with. These influencers are likely following or collaborating with other creators like them, helping you find relevant creators for your brand.
Targetted Search
Manual searches do the job but it’s not quick enough. If you want influencers who create content in a particular content style, scrolling through multiple influencer profiles to find the right one can be time-consuming.
You can simplify the process with platforms built for influencer marketing, like Insense that let you filter through thousands of content creators based on specific details like followers and content style.
For example, Mountain Equipment Co-op, a Canadian outdoor retailer, used Insense’s influencer database to find region-specific fitness influencers in Alberta, British Columbia, and Quebec, successfully running localized content campaigns to amplify their event.
Step 3: Vet Content Creators for Authenticity & Engagement
Before you start reaching out to influencers, you need to vet them to make sure that their audience is real and that their content aligns with your brand.
Here are 3 ways to screen influencers:
- Watch Out for Red Flags:
- Fake Followers: Look for sudden spikes in follower count without proportional engagement.
- Bot Engagement: Generic comments like "Nice!" or "Great post!" signal automated interactions.
- Analyze Audience Quality:
- Use TikTok’s audience insights to validate demographics and ensure that it matches your target customer profile.
- Compare likes, comments, and shares vs follower count to assess engagement levels.
- Track Key Performance Indicators:
- Engagement Rate: A good fitness influencer has an engagement rate of 3% or higher (with micro-influencers seeing 5-10%).
- Past Brand Collaborations: See how the influencer’s audience responded to previous brand partnerships.
- Content Quality & Authenticity: Evaluate their storytelling ability and how naturally they integrate branded content.
Third-party creator platforms have features that simplify this for you. Insense, for instance, lets you add screening questions to vet influencers. Zing Coach, a personalized fitness coaching app, used Insense to screen and find the right influencers. Here’s the question they asked in their influencer brief:
"To apply, send a video sharing your fitness journey and how long it took you to achieve good physical shape."
The result? They used these audition videos to find charismatic male fitness influencers to partner with and share content that is consistent with their brand messaging.
Step 4: Reach Out & Negotiate Partnerships
Now that you’ve shortlisted and vetted your influencers, it’s time to connect and finalize the collaboration. You can reach out to these content creators in one of these 4 ways:
- Direct Messages (DMs) work well with micro-influencers to start a conversation as long as messages are short and direct.
- Email is preferred for professional collaborations with larger influencers.
- Influencer Agencies: If you’re working with multiple influencers at scale, agencies can help with outreach, contract negotiations, and campaign management.
- Influencer Marketplaces like Insense allow you to find, vet, and communicate with influencers directly, streamlining the entire process.
When messaging influencers, your pitch is very important as it significantly impacts your response rates. Here’s a template that you can use:
"Hey [Influencer’s Name], we love your fitness content, especially how you [mention what you like about them]! We’re looking for fitness creators to collaborate with on an exciting campaign. Would you be open to discussing this further? Let me know, and I’ll share the details!"
Bonus Tip: Set up partnership terms that benefit both you and the influencer. Some tips to do this are:
- Flat Fee vs Performance-Based: Offer hybrid deals (base fee + commission) to align incentives.
- Long-Term Partnerships: Plan influencer collaborations as long-term relationships. This lets you position them as brand advocates to give you more credibility and maintain content consistency.
- Exclusivity Clauses: Ensure that your partnered influencers don’t promote competitors by specifying this within your agreement.
12 Top TikTok Fitness Influencers to Collab With in 2025
Finding the right fitness influencer for your brand can be challenging. With countless creators making TikTok videos, it’s important to collaborate with those who align with your brand’s values, audience, and goals. To make it easier, here are 12 top TikTok fitness influencers to consider for your 2025 campaigns.
Influencer #1: Jean (@jeaniusuwu)
- Niche: Gym workouts, lifestyle, and funny gym content
- Followers: 41.5K
- Engagement Rate: 5.53%
- Notable Brand Collabs: Pocha (Korean restaurant), Hairplus Korean Salon, Bumble (Dating App)
Jean creates a mix of fitness tutorials, day-in-the-life vlogs, and humorous gym content that resonates with his primarily male audience (89.57%). Her videos showcase relatable gym struggles while providing practical workout tips, making her an excellent choice for fitness, beauty, and wellness brands.
Influencer #2: Harvin Mezgin (@fitwithmezz)
- Niche: Gym workouts, self-care, and lifestyle
- Followers: 307.7K
- Engagement Rate: 13.54%
- Notable Brand Collabs: AYBL (Gym wear), Women’s Best (Sportswear & nutrition)
Harvin Mezgin is known for her high-energy fitness content, focusing on gym workouts, self-care routines, and motivational insights for women. With a strong female-dominant audience (62.42%), she’s a great fit for activewear, fitness, and supplement brands looking to engage a young demographic.
Influencer #3: Sivan Tayer (@sivan.tm)
- Niche: Pilates, fitness, and active lifestyle
- Followers: 312K
- Engagement Rate: 11.36%
- Notable Brand Collabs: ONE SOL (Vegan supplements), DFYNE (Activewear), Kata Active (Women’s activewear)
As a certified Pilates instructor, Sivan T shares how-to fitness videos, daily routines, and workout guides that appeal to audiences looking for low-impact, effective fitness solutions. She frequently recommends activewear and supplement products.
Brands looking to collaborate with a vegan female fitness influencer and be featured on the ForYou Page (FYP) should consider Sivan T.
Influencer #4: HAZEL B (@fithazelb)
- Niche: Fitness and lifestyle content
- Followers: 29.3K
- Engagement Rate: 3%
- Notable Brand Collabs: Women's Best (sportswear & nutrition), LAKI ACTIVE (premium activewear), Prozis (sports & nutrition)
Hazel focuses on gym workouts and lifestyle fitness, engaging a predominantly female audience (77%). She shares fitness tips, gym outfits, and supplement recommendations, making her a great fit for activewear and nutrition brands selling to women.
Influencer #5: Ilinca Paun (@ilincapaun)
- Niche: Online fitness coaching, nutrition, and lifestyle
- Followers: 55.8K
- Engagement Rate: 6.85%
- Notable Brand Collabs: LEGGANCE (Athletic wear), Brasserie à La Mode (Restaurant), Silver Mountain Resort & SPA (Hotel chain)
Ilinca Paun is a certified fitness trainer and nutritionist who shares workout tips, meal plans, and beauty advice. With a predominantly female audience (88%), her content is perfect for activewear, wellness, and beauty brands who are looking for a creative influencer who provides relatability with lifestyle content in her posts.
Influencer #6: Jhelisa Dionne (@jheldior)
- Niche: Women’s weightlifting, gym fashion, and fitness tips
- Followers: 31.5K
- Engagement Rate: 10.9%
- Notable Brand Collabs: Oner Active (women’s activewear), Applied Nutrition (supplements)
Jhelisa’s content empowers women in weightlifting. She shares gym workouts, how-to guides, and gym outfit inspirations.
With 93.69% of her audience being female, she’s an ideal influencer for activewear and protein supplement brands focused on women who strength train.
Influencer #7: Savanna Jackson (@savannanikkol)
- Niche: Gym workouts, fitness motivation, and lifestyle
- Followers: 34K
- Engagement Rate: 11.06%
- Notable Brand Collabs: BuffBunny Athlete (athletic wear), MiniBeast (fitness apparel and supplements)
Savanna shares a mix of motivational fitness content, workout routines, and “day in my life” vlogs, giving her audience an authentic look into her fitness journey. She has high engagement with her female-dominant audience.
Savanna is a great option for athletic wear and lifestyle brands who want an influencer who creates raw and honest content for active women.
Influencer #8: Vanessa Berimbau (@vanessaberimbauu)
- Niche: Online fitness coaching, health and wellness, lifestyle
- Followers: 12K
- Engagement Rate: 9.75%
- Notable Brand Collabs: AYBL (gym wear), DFYNE (athletic wear), Diet AI (AI-based calorie tracking)
Vanessa focuses on helping women achieve their fitness goals through exercise guides, transformation videos, and healthy recipes.
Her content connects with both fitness pros and beginners, making her an ideal partner for wellness brands that create products for new and beginner fitness enthusiasts.
Influencer #9: Lorie Almanza (@loriealmanza_)
- Niche: Strength training, fitness motivation, and gym fashion
- Followers: 24.3K
- Engagement Rate: 11.31%
- Notable Brand Collabs: AYBL (gym wear), EHPlabs (supplements)
Lorie shares high-energy short videos, fit checks, and form-focused exercise tutorials. Her audience, primarily male, engages with her content that shows what she wears at the gym, the supplements she takes, etc.
Brands targeting a male audience and who want high-energy and playful content should partner with Lorie.
Influencer #10: Arianne Deveau (@ariannedeveau)
- Niche: Fitness, healthy eating, and gym fashion
- Followers: 67.8K
- Engagement Rate: 4.29%
- Notable Brand Collabs: AYBL (Gym wear), Shop Santé (Sports supplements)
Arianne’s content revolves around fitness, what she eats in a day, and meal prep recipes. Her audience appreciates her balanced approach to health, and her collaborations with supplement and activewear brands align well with her niche.
Influencer #11: Prosper Fitness (@prosper.fitness)
- Niche: Strength training, lifestyle, and grooming
- Followers: 65.3K
- Engagement Rate: 9.37%
- Notable Brand Collabs: BabyBeard (Beard oil), Self-Cut System (Grooming)
Prosper creates fitness and lifestyle content focusing on gym workouts, behind-the-scenes training sessions, and grooming content. With a predominantly male audience, he’s a great option for fitness and self-care companies.
Influencer #12: Nick Cox (@nickcox)
- Niche: Fitness, gym humor, and lifestyle
- Followers: 50.2K
- Engagement Rate: 2.59%
- Notable Brand Collabs: 1UP Nutrition (Supplements), SmartSweets (Low-sugar gummies)
Nick blends humor with fitness, creating entertaining gym content that resonates with his audience. His gym-related comedy and workout motivation make him stand out, particularly among fitness brands looking to connect with relevant audiences in a unique way.
Common Mistakes to Avoid When Partnering With TikTok Fitness Influencers
Working with TikTok fitness influencers can be a great way to reach your target audience, but many brands make simple mistakes that hurt their ROI. Whether you’re collaborating with a bodybuilder, a personal trainer, or a gymrat, here’s what to watch out for:
1. Choosing Influencers Based Only on Follower Count
A high follower count doesn’t always mean high engagement rates. Many fitness influencers have a massive following, but their audience might not be active or aligned with your brand.
So, dig a little deeper:
- Engagement Rate: Are their likes, shares, and comments strong?
- Audience Demographics: Do they match your ideal customer?
- Consistency: Do they regularly post fitness routines, gym motivation, and workout routines that align with your brand?
2. Not Setting Clear Performance Goals or Tracking Metrics
Brands often assume that influencer partnerships will automatically drive sales, but you’re just hoping for the best without a clear plan. Instead, track quantitative results through:
- Define Your Metrics: What does success look like for your campaign? Is it growing the brand’s following, increasing engagement, or driving sales? Identify which metrics you want to track so that you can understand which influencers have the most impact on your brand.
- Track Accurately: Use affiliate links, promo codes, and UTM parameters to track conversions.
- Analyze Through a Comprehensive Dashboard: Your metrics should all be in one place to help you analyze your influencer efforts easily. Platforms like Insense help you measure key performance indicators such as reach, clicks, and conversions, giving you real-time insights into your campaign’s impact.
3. Failing to Structure Deals That Drive ROI
Many brands rely on one-off and short partnerships. This doesn’t create enough impact. Instead, build longer-term collaborations in different ways:
- Series-Based Content: Repeated exposure through fitness tips, gym motivation, and leg day routines keeps your brand top of mind.
- Affiliate Deals: Instead of paying for posts, offer commission-based incentives to boost sales.
- UGC + Paid Ads: Repurpose influencer content into ads to maximize visibility.
4. Ignoring Long-Term Relationships That Build Trust
Many brands plan one-off partnerships with influencers, missing out on effectively tapping into the strong community that TikTok fitness influencers have built. These loyal followers need to be nurtured with multiple posts before they consider buying from the brand. This means that influencers need to show long-term usage of the brand’s products.
By prioritizing long-term influencer partnerships, brands see higher recall among their followers, more authentic content from the influencer, and increased trust and sales for the brand.
For example, Gymshark nurtures long-term relationships with its influencers, branding them as Gymshark Athletes. This exclusive positioning strengthens loyalty among influencers and makes their followers associate the influencer with Gymshark.
Start Reaching Out to TikTok Fitness Influencers Now!
Fitness influencers on TikTok bring high engagement, social proof, and authentic storytelling, making them an invaluable asset for brands looking to sell better on TikTok.
If you’re looking to leverage TikTok influencers for your eCommerce brand, you need an influencer management tool like Insense that simplifies the entire process for you.
Our Creator Marketplace lets you browse, vet, and collaborate with 60K+ vetted influencers and UGC creators suited for both organic and paid social strategies. Plus, you get access to detailed creator portfolios, performance insights for optimization, and seamless campaign management tools—all in one platform.
Book a demo with Insense now! Our team will help you leverage influencer partnerships for your fitness brand effectively.
Frequently Asked Questions
What’s the Best Way to Find TikTok Fitness Influencers Who Match My Brand?
There are two ways to find the right TikTok fitness influencers:
- Manual Search: You can find influencers directly on TikTok by searching for relevant hashtags like #FitTok or #GymTok, checking engagement levels, and reviewing content to make sure of brand alignment. This method gives you full control but can be time-consuming.
- Automated Platforms: Influencer marketing solutions like Insense streamline the process of finding influencers by allowing you to filter them based on niche, audience demographics, and engagement rates. You can also view portfolios, set budget preferences, and manage the entire collaboration, all in one place.
Should I Pay Influencers a Flat Fee or Offer an Affiliate Commission?
Whether you should pay influencers a flat fee or offer an affiliate commission depends on your goals:
- Flat Fee: Best for brand awareness and engagement campaigns. You decide this fee at the start of the campaign based on the influencer’s reach and content quality.
- Affiliate Commission: Ideal for performance-based marketing. Influencers earn based on actual sales, making it a cost-effective option.
Many brands combine both—offering a flat fee for content creation plus a commission for sales-driven results.
How Can I Measure Whether an Influencer is Actually Driving Sales?
To track an influencer’s impact on sales, ensure you have tracking in place and set up a system to monitor these key performance metrics. Here’s how
- Provide Affiliate Links & Discount Codes: Assign unique codes or trackable links to each influencer to measure direct conversions.
- Set Up UTM Parameters & Google Analytics: Use UTM links to see how much traffic and revenue comes from influencer-driven content.
- Leverage TikTok’s Creator Marketplace & Analytics: If your influencer uses TikTok Shop or paid partnerships, you can track performance directly within TikTok’s analytics.
For a more streamlined approach, platforms like Insense offer campaign analytics, post-performance tracking, and ROI breakdowns, helping you identify which influencers generate the most value.
