There’s no doubt about it: motherhood (and parenting in general) is hard.
Some might even say it’s the hardest job.
Luckily, there are people out there who help moms all around the world feel a little less lonely, and they’re collectively known as mom influencers or mommy influencers (or, more affectionately, “momfluencers”).
These are mothers who share the hardships of parenting life on social media in the hopes of resonating with others going through similar things. In many cases, these mom influencers build incredibly tight, loyal communities with which they can share tips, hacks, and product recommendations.
We’ve also seen the relatively recent rise of “mompreneurs”, a.k.a. mothers who’ve started their own businesses and use social media to grow them.
A recent study looked at how these women are not just running businesses but also acting as influencers. They’re inspiring other moms, building communities, and opening up new opportunities for brands to connect with engaged like-minded audiences.
What is a Mom Influencer?
A mom influencer is someone who creates content and shares her life online, often with a focus on parenting, family routines, and home life.
Don’t be fooled by the casual title, though; mom influencers are trusted voices and have a lot of sway. Their communities are fiercely loyal, their content resonates on a deeply personal level, and their family-focused tips and tricks inspire purchasing decisions.
You’ll find famous mom influencers across Instagram, TikTok, YouTube, and blogs, sharing everything from school lunch hacks to honest takes on postpartum recovery. Some focus on the raw, unfiltered realities of motherhood. Others lean into aesthetics, like matching outfits, dreamy nursery tours, and spotless homes.
There are three types of mom influencers for UGC:
- Macro mom influencers. These are the big names with hundreds of thousands of followers, polished content, and major brand deals. They have serious reach and can drive big awareness fast.
- Micro mom influencers. These usually have between 10k and 100k followers and often strike the perfect balance between strong engagement, loyal followers, and content that still feels real.
- Nano mom influencers. These are your everyday moms with under 10k followers. Their audiences are often the most loyal, with sky-high engagement and real conversations in the comments.
So, What’s the Benefit?
The way parents find advice and support has completely changed thanks to easily accessible platforms like TikTok and Instagram.
Instead of just turning to books or experts, many now look to social media for real-life tips and relatable stories.
A recent review in Information, Communication & Society points out that mom social media influencers play a big role in shaping how we talk about parenthood online by offering guidance, sharing experiences, and helping build a sense of community along the way.
It makes sense, then, that top mommy influencers bring benefits to both users and brands:
For Users (a.k.a. Other Moms, Parents, and Curious Scrollers)
Mom influencers share the kind of honest, everyday content that feels a lot more real than a glossy ad.
Think product recommendations you can actually trust, parenting tips that come from experience, and those little moments of “ugh, same” that make you feel less alone, especially during the 3am feed.
For eComm Brands:
Mom influencers are some of the most trusted voices on the internet, and for good reason.
Their audiences come to them for more than just cute photos or product links. They come for advice, reassurance, and real-life recommendations from someone who's in the thick of it too. Whether they’re sharing what actually worked during teething week, or their go-to products for keeping the house (and kids) somewhat sane, it’s all coming from a place of lived experience.
That trust translates into influence, especially when it comes to purchase decisions for families.
Sounds good, right?
For brands, partnering with mom influencers means tapping into highly engaged, loyal communities who genuinely care about what they share.
These creators know how to seamlessly integrate products into everyday routines, whether it’s in a “day in the life” video, a school lunch Reel, or a calming bedtime routine post.
A recommendation from a mom who truly uses and loves your product can go so much further than a traditional ad.
Top Mom Influencers on Tiktok
TikTok is the perfect platform for mom influencers because it thrives on short, relatable content that feels real and unscripted.
Content like quick parenting hacks and honest “day-in-the-life” moments tap into shared experiences that other parents instantly connect with.
Add in viral trends and the power of user-generated content (UGC), and it’s easy to see why so many mom creators grow fast and build strong, engaged communities on the app.
Here is our pick of the best mom influencers on TikTok.
1. Jodie Marie Slater (@jodiemarieslater)
Jodie gives an unfiltered glimpse into motherhood, discussing topics like pregnancy experiences and family life. Her content resonates with parents seeking candid conversations about the highs and lows of raising children.
2. Lauryn McBride (@laurynmcb)
Lauryn’s a stay-at-home mom of three, and she keeps it real. From chaotic mornings to the little wins that get you through the day, she shares the kind of everyday parenting moments that make you feel seen. Her content feels like chatting with a friend who just gets it, and that’s exactly why her community loves her.
3. Alysha Devon (@alyshadevon)
Alysha’s all about the heartfelt moments of motherhood. She shares everything from sweet newborn milestones to honest thoughts on parenting, and you can just feel how much she cares. Her down-to-earth posts offer support and inspiration to fellow moms who find themselves on similar journeys.
4. Skye Hitchcock (@skyehitchcock)
Skye’s vibe is all about empowerment. She talks openly about raising strong, confident daughters and reminds parents (especially moms) to embrace their worth. Her content feels like a pep talk with a good friend.
5. Liv Fuselli (@livfuselli)
Liv gives a real, unfiltered look at life as a first-time mom. She shares the everyday stuff, like baby milestones, daily routines, little wins, and tough days, with a tone that’s super relatable.
6. Noel LaPalomento (@_the1stnoel)
Noel’s the queen of keeping it together in the chaos. She shares helpful routines, parenting tips, and the real-life juggle of being a busy mom. Her content is practical, down-to-earth, and feels like advice from a friend who really gets what your mornings look like.
7. Brittini Rae (@heybrittinirae)
If you're looking for someone who shares smart product finds that make mom life run smoother, Brittini’s your girl. From clever toy storage to must-have travel gear, she’s always discovering something useful.
8. Myriam Sandler (@mothercould)
Known for her insanely creative sensory play ideas and DIY toddler activities, Myriam makes parenting look like a colorful craft party. Her TikToks are fast, fun, and packed with useful hacks, which is great for brands in the kids’ activities, learning, or lifestyle space.
9. Clara Rose Bell (@clara.rose.bell)
Clara shares the beautiful, often raw side of early motherhood, covering everything from breastfeeding journeys to postpartum mental health.
Her content is honest and deeply relatable, and that vulnerability has built a really engaged, trusting community. For brands focused on baby care, maternal wellness, or supportive lifestyle products, Clara offers authentic storytelling that feels way more personal than promotional.
Top Mom Influencers on Instagram
Instagram is the perfect platform for mom influencers because it combines beautiful visuals with everyday storytelling.
Instagram mom influencers can connect with their audiences in a real, personal way through candid Reels of the school run, a calming carousel about postpartum life, or a Story sharing their latest baby must-haves.
Instagram users are part scrolling, part tuning in for tips, reassurance, and recommendations from someone they trust. For brands, that means getting your product in front of highly engaged communities in a way that feels authentic.
Here’s our pick of the top mom influencers on Instagram:
10. Mikal Aidler (@mikalaidler)
Mikal shares a beautiful blend of Montessori-inspired parenting, gentle routines, and slow-living family life. Her content often features book recommendations, toddler activities, and everyday home moments, all wrapped up in a soft, natural aesthetic that’s perfect for thoughtful, family-focused brands.
11. Married With Minis (@marriedwithminis)
This account is a colorful window into life with four young kids complete with matching outfits, playful chaos, and helpful product roundups. Expect a mix of family fashion, toy reviews, sibling dynamics, and everyday parenting humor that brands with kid-focused products will love.
12. Hannah Denison (@hannahmarieden)
Hannah’s Reels cover everything from relatable mum humor and toddler tantrum survival tips to home hacks and easy recipes. She’s great at weaving everyday products into real-life parenting moments, making her a smart pick for brands after casual, highly watchable content with viral potential.
13. Nicole Wirick (@nicolewirick_)
Nicole shares a lovely mix of motherhood reflections, stylish mum outfits, and day-in-the-life Reels. She often talks about postpartum life, parenting wins (and struggles), and the juggle of modern motherhood all with a warm, genuine tone that makes brand partnerships feel personal and real.
14. The Mini Crew (@the.mini.crew)
This account blends curated family fashion, interior inspo, and lifestyle tips for modern moms. You'll find content around morning routines, matching outfits, product roundups, and sibling snapshots, which is ideal for brands looking to place themselves in polished yet relatable family settings.
15. Karol Zilioli (@karolzilioli)
Karol posts a bright and cheerful mix of family adventures, practical parenting hacks, bilingual content, and household faves. Her audience loves her for her realness and energy, and she’s fantastic at showcasing everyday products in action, whether that’s snacks, toys, or skincare.
16. Alyssa Feriozzi (@alyssaferiozzi)
Alyssa focuses on intentional motherhood, mental wellness, and creating magical moments with her little ones. Her Instagram posts often explore topics like toddler learning, gentle parenting, sensory play, and seasonal family traditions, which is great for brands with a thoughtful, values-led mission.
17. Martha Dove (@marthadove)
Martha’s account is full of peaceful, pastel-toned family life. She shares babywearing tips, gentle parenting advice, breastfeeding journeys, and daily slow-living moments with her little one. She’s a natural fit for wellness, baby care, and eco-conscious brands.
18. Arika Hanks (@arikahanks)
Arika brings a fun, fashion-forward take to motherhood. Her content covers mom style, home decor, travel with kids, and everyday routines with a strong focus on beauty and lifestyle too. Brands wanting to align with stylish, relatable mums will find a great partner here.
19. Laurynmc (@laurynmc)
Lauryn shares honest reflections on parenting toddlers, postpartum life, and navigating the ups and downs of motherhood. Her posts often feature routines, real-life chats, Amazon finds, and mum hacks, and her community loves her for her openness and humor.
20. Kenzie Quaintance (@kenziequaintance)
Kenzie’s feed is full of warm family moments, lifestyle snapshots, and playful parenting content. Her audience shows up for her faith-based values and voice, making her a great fit for brands with a wholesome, family-focused mission who want to connect on more than just aesthetics.
21. Kayla Is Really Losing it (@kaylaisreallylosingit)
Kayla is hilariously real and completely unfiltered. She talks about mum life with wit, honesty, and just the right dose of chaos. Her Stories feel like catching up with your funniest friend, and she’s brilliant at making her audience feel seen. For brands that want to tap into humor, realness, and relatability (especially in the parenting or wellness space), Kayla is a gem.
22. Our Grateful Home (@ourgratefulhome)
Stephanie blends soft, earthy visuals with a peek into intentional, values-led family life. From home organization to gentle parenting and eco-friendly habits, the content here feels peaceful and purposeful. It’s a lovely match for brands who prioritize sustainability, home decor, or mindful living and want their products featured in beautifully styled, calm spaces.
Top Mom Influencers on YouTube
YouTube is the go-to for long-form, in-depth content, so it’s ideal for product reviews, unboxings, routines, tutorials, and honest chats about mom life.
The long-form nature of it means content creators can build deep trust with their audience, making it a great space for brands who want more than a passing mention.
Here’s our pick of the biggest mom influencers on YouTube:
23. The Family Fudge
Jennifer shares family meal prep, lunchbox ideas, grocery hauls, and mom hacks that busy parents love. Her upbeat tone and practical content make her a perfect fit for food, home, and family lifestyle brands.
24. Emily Norris
Based in the UK, Emily’s content covers everything from mum routines and home organization to cleaning and product hauls. She’s relatable, warm, and brilliant at featuring products in everyday family life.
25. Bits of Bri
Brianna’s channel is full of cleaning routines, home decor, mom hacks, and motivational day-in-the-life vlogs. Her community loves her for being uplifting and practical, which is great for brands targeting home-loving, family-focused moms.
26. Jordan Page of FunCheapOrFree
Jordan is the queen of budget-friendly parenting (with 8 kids, she kind of has to be). From meal planning to large family logistics, she brings humor, realness, and tons of helpful hacks. A great fit for brands offering value-driven products or family organization tools.
27. Kristin Johns
Kristin brings cozy, wholesome vibes with a mix of motherhood, beauty, and lifestyle content. She’s thoughtful and intentional in her content, making her the ideal partner for clean beauty, baby products, and wellness-focused brands.
28. Caitlyn Neier
Caitlyn shares honest motherhood, toddler routines, pregnancy updates, and home vlogs. Her product mentions are organic and relatable, making her a great partner for brands looking to reach young families.
29. This Gathered Nest
Angela is a mom of 9 through birth and adoption, and shares a unique lens on parenting a big, blended family. Her content includes homeschool life, Q&As, adoption stories, and family vlogs, perfect for brands with a focus on family values and education.
30. Rachelle and Justin
Rachelle documents the beautiful chaos of family life with three young kids, alongside honest conversations about fertility struggles and parenting highs and lows. Her content blends daily vlogs with heartfelt updates and family milestones.
Your Next Steps: Leveraging Macro, Micro, and Nano Mom Influencers
No matter the size of your brand (or your budget) there’s serious value in partnering with mom influencers across all tiers, from big-name macro creators to relatable micro influencers and nano voices.
But finding the right fit, managing multiple campaigns, and collecting quality content can be overwhelming.
That’s exactly where Insense comes in.
With our self-serve platform, brands and agencies can build, manage, and scale influencer and mom UGC creator campaigns from start to finish.
You’ll get access to a marketplace of over 68,500 creators across 35+ countries, complete with smart filters for engagement rates, audience demographics, TikTok Shop affiliations, Amazon Storefronts, and more.
Inside, you can chat directly with social media mom influencers, manage contracts and payments via a secure wallet system, and store everything in one easy-to-navigate content library. Plus, built-in performance analytics make it simple to track what’s working and optimize as you go.
If you’d rather let someone else take the wheel, our Managed Services team can handle everything, from creative strategy and influencer scouting to post-production and campaign reporting. It’s a great fit for brands who want studio-quality UGC or need to scale fast without building a full in-house team. Our account managers and editors make sure each piece of content is polished, on-brand, and ready to go live.
Want to work with mom influencers who actually move the needle? Whether you're after relatable UGC, polished campaigns, or authentic product recommendations that reach real parents, Insense makes it easy. Book a free demo today and see how our platform helps you find the perfect creators, streamline campaigns, and drive real results.
