13 Best Facebook Ad Creatives for eCommerce Marketers

Thiago Nogueira
Thiago Nogueira
Customer Success Manager at Insense
Marketer working on ad campaign planning

Are you stuck with searching for the right way to create buzz-worthy Facebook ad campaigns? 

That’s you? Then we’re glad you’re here! 

In this blog, you’ll learn everything about the right way to create Facebook ads. We’ll discuss: 

  • 13 examples of successful Facebook Ad creatives, highlighting what made them stand out and what you can learn from them.
  • What makes your Ad creatives successful. 

When you’re done reading, you’ll be well equipped to make your Facebook ad campaigns yield more revenue. 


Let’s begin! 

Get Inspired: 13 Examples of Successful Facebook Ad Creatives 

Here, we’ll show you examples of successful Facebook ad creatives that you can draw inspiration from. 

Let’s get started already. XO Marshmallow facebook video ad

1. XO Marshmallow

XO Marshmallow is a snack brand that understands the importance of visuals when marketing their product.

For their ad campaign shown below, XO Marshmallow had a message that was subtle and yet memorable. A story ad was perfect for this initiative as it felt more informal, like a behind the scenes (BTS) footage.

A screenshot of a video of a hand squishing a marshmallow treat with the caption 'Sometimes you should play with your food.'
XO Marshmallow facebook video ad
Image source: Facebook

Here are a few things to learn from their ad:

  • Their ad is highly visual and appeals to the sense of touch as well as taste. If you sell edible products, this strategy is your best bet. So, make your ad memorable by appealing to the senses. Make your product look delicious!
  • Include humor in your ad creative. Just like XO Marshmallows, sometimes, a touch of humor in your ad depicts a fun brand tone and helps your audience relate better to your ad.
  • Highlight your product in a fun, unexpected way. The gourmet marshmallows mentioned in the ad had a smooth introduction and fit the narrative in an unexpected way.
  • Use captions in videos that have voice-overs. Many people watch videos on mute and so, including captions help them get the message even without listening. Also, that way, you can reach people with hearing impairments.

2. Starbucks 

Starbucks has been known to produce great results with their social media ads, and this was not an exception. 

It almost didn’t seem like an ad, as there was no apparent ‘Shop Now’ button. However, the message was clear. 

The ad was inspiring users to recreate the content with their Starbucks tea or coffee. 

This video ad mimics the look of user-generated content (UGC)—shot by a phone (portrait mode), with a cute emoji-filled caption, and content that essentially has nothing to do with the quality of the Starbucks drink (just its color).

A screenshot of a video of a pastel green drink in a transparent Starbucks cup with a girl with equally pastel green nails holding it. The ad reads 'Nails inspired by my iced matcha tea latte'.
Starbucks facebook video ad
Image source: Facebook

Want to out-do Starbucks? Read on.

Key takeaways: 

  • Use creatives inspired by user-generated content. It is simple, fun, and authentic and inspires brand trust and credibility. 
  • Your ad copy doesn’t have to be salesy to draw attention to the product. 
  • The caption of this Starbucks ad: “The dream spring mani” subtly uses the FOMO (Fear of missing out) to inspire others to want to ‘recreate’ and ‘live’ this dream spring manicure.  

3. Ikea

Ikea uses the Facebook carousel type of ad to mimic a slideshow of different IKEA products. 

There are a lot of things that stand out in the ad below. 

A screenshot of an Ikea facebook ad with multiple images in a carousel, each showing cozy, aesthetically pleasing scenes of an outdoor dinner party.
Ikea facebook carousel ad
Image source: Facebook

Key takeaways: 

  • They highlighted the benefits of their products rather than the features. This means that they focused on how the product would help their users. 
  • They appealed to people’s desires to have fun with their favorite people. They also included photos of actual people having fun and the products in the background.
  • Using the carousel ad format increased their screen time and gave them a chance to show more rather than write lengthy copy.
  • The ad also included a CTA button right under the creatives, making in-app purchasing easier.

4. Canva

Canva focused on a specific use case and perfectly timed their ad. 

When remote learning took center stage, Canva leveraged this to their advantage. They marketed their design platform as an educational tool for more engaging lessons.

A screenshot of a Canva facebook ad with a smiling man, pictures of school textbooks, and a title 'Craft visually engaging lessons'.
Canva facebook ad
Image source: Facebook

There’s a lot to learn from this ad creative.

Key takeaways: 

  • Timing is key: Take into account things like seasonality, current events, holidays, and other happenings that might create opportunities for sales.
  • Use colorful and engaging ad creatives: Eye-catching ads make it easier for your ad to be seen and disruptive enough to stop the scroll. 
  • This ad also targets a specific segment of their target audience—teachers. 

Even though Canva can be used by a wide range of individuals, streamlining the ad to focus on tutors makes it even more efficient. 

With Facebook’s ads manager, they can target a more focused audience.

  • Gear copywriting toward the specific audience or product feature you highlight.

5. Sephora

Facebook video ads are very effective, especially when highlighting your value proposition. Sephora leveraged that in the great Facebook ad below:

A screenshot of a video of a woman showcasing a liquid foundation product by applying it to her face.
Sephora facebook video ad
Image source: Facebook

The video features a woman (their typical target audience) speaking directly to the user. 

She tests a makeup product in front of a camera, mimicking UGC. This inspires trust, adds an extra layer of credibility, and gives the ad more transparency. 

In short, UGC-like ads appeal to the public and sell!

Key takeaways: 

  • This video isn't just another branded video. It is a UGC where the woman shows what a product does rather than just telling. 
  • The video gives social proof that matches the Facebook ad copy.  

6. Tentsile

This is a simple ad image for Tentsile. What stands out is the social proof right at the top—a testimonial from a happy customer that overlays an image of the product in use.

The ad image showcases a Tentsile tent set up in a forest with a highly positive and humorous user review written at the top.
Tentsile facebook ad
Image source: Facebook

Key takeaways: 

  • They use a clear CTA that allows people to pay later. That removes the excuse of not having the money to buy and capitalizes on consumers’ impulsivity. 
  • They also use a testimonial to show their product’s reliability with a picture displaying the product in use (which brings us to our next point).
  • When choosing your ad image, it’s best to show your product already in use rather than a packaged product. 

Well, except if you sell packaging boxes. 😅

7. 360 Learning

This 360 learning is a simple photo ad that confronts the audience’s pain point immediately. It is unique and stands out easily because of its humor. 

The ad image includes a smiling man and the words 'I love how long it takes me to create courses in our outdated LMS. Said no one ever.'
360 learning facebook ad
Image source: Facebook

Key takeaways: 

  • The humor in the ad gives it a lot more viewing time. Half the time, you’re rereading the copy and smiling. 
  • They addressed their customer’s pain points without even saying a lot about their product. This was very effective.
  • Their CTA was a direct solution to the pain point, inadvertently saying that their product would solve the problem.
  • The excerpt at the bottom of the ad—‘why Fortune 500 companies and hypergrowth startups choose…’— also hints at social proof
  • They also promise a personalized video that appeals to customers’ desire for customization.

8. Cash App

Cash App uses a video format with bright colors, smooth animations, and a minimal design to further reiterate the fun and simple nature of the app. 

The compelling copy draws the user in to click on the ad and try out the app.

A screenshot of a facebook video that uses bold green colors to demonstrate how a customer can customize the design of their debit card by using the Cash App.
Cash App facebook ad
Image source: Facebook

Key takeaways: 

  • The goal is to stop the scroll. That’s why you should use bright colors and bold fonts that are attention-grabbing.
  • Simple language and ad designs always trump complex ad copy and overwhelmingly intricate visuals. 

9. Hello Fresh

The promise of new and exciting culinary experiences delivered to your door with a massive discount is very appealing, wouldn’t you say?

That’s exactly what Hello Fresh did in the ad below.

The ad image showcases delicious-looking food bowls and its text promotes a code for 50% off.
Hello Fresh Facebook ad
Image source: Facebook

Hello Fresh depicts the freshness of their products through the use of color. Besides being on brand, they attract new customers with a considerable discount (50%). 

Not only that, but the ad also solves a common problem we all face in our daily lives: cooking the same recipes on repeat. It does get boring! 

Key takeaways: 

  • Offering a discount makes the ad stand out. People always love incentives, and putting them in the ad would definitely increase the click rate and even the conversion rate. 

Their discount code was boldly highlighted in the center of the ad design. Thus, it is easy to see and take note of. 

  • They used adjectives that sparked curiosity, like exciting recipes, and globally-inspired flavors that automatically tell their audience that it's for them no matter where they are in the world.

10. Nom Nom

While you may think that ad creatives should have short copy, NomNom changes the narrative. 

The simple ad image includes a dog licking the screen, a bowl of fresh dog food, and the words '4 recipes for $20'.

Nom Nom Facebook ad
Image source: Facebook

Their simple color-blocked ad showcases the product in its best light, provides a cute picture of their ideal customer, and highlights the meticulous nature of their product with their copy. 

They talk about the safety of their product and the recipes you get for your pupper.  

Key takeaways: 

  • High-quality product photography is a common feature of great Facebook ads. Even though Nom Nom has a simple ad design, the dog meal looks appetizing, and the dog seems healthy and cute. This draws the customer in first before they read the copy.
  • They highlight how affordable their product is. Four recipes for $20! We already covered how effective low prices and discounts are. This situation is no different! If you don’t have discounts to give, you could always offer free deliveries or a free template alongside your product. Make sure to highlight that!
  • Their ad copy also leads with their unique selling point (USP)—zero commitment to their subscription policy. 

This makes readers let their guard down a bit. It’s like the money-back guarantee used in audacious copywriting and digital marketing. 

It shows that they believe that their product is good enough to bring you back even without paying for a subscription.

11. Talkspace

This mental health platform created a video highlighting the importance of self-care. Aside from advertising their own service, they also incentivize the viewer with free health recommendations. 


A screenshot of a facebook ad video that shows a pink post-it note that reads Self care is love.
Talkspace Facebook ad
Image source: Facebook

Here’s why that ad was so effective:

  • They created helpful content that every Facebook user will learn from.
  • They made shareable content that can eventually increase brand awareness. 
  • They showed concern for the reader, by saying that they can get to use Talkspace even if they’re not insured. 
  • The video is short and to the point to not bore the audience.

12. Brandfolder

Brandfolder comes with an interesting hook—a question that everyone would love to answer. 

The carousel ad stands out because it doesn’t just focus on the features of the product or even a product review. 

This carousel ad contains images with suggestions on what a company (or business owner) could do with extra $700K they saved from their marketing.
Brandfolder Facebook carousel ad
Image source: Facebook

Instead, it capitalizes on the result that would be gained from using the product. The $700k they asked the user about is the money they would save on marketing by using Brandfolder.

Key takeaways: 

  • Talk about the results customers can get by using your product. The best ads are the ones that don’t look like ads. So, you should talk about the results in a creative way that inspires engagement just like Brandfolder did.
  • Use a good hook. Nothing beats a question that disrupts the scroll and causes the audience to look through the carousel.
  • Be specific. It’s more impactful. Notice that Brandfolder didn't ask “What would you do with a lot of money?” They spelled out the exact sum. And they were specific in listing possible ideas on how to spend the money.

13. Datadog

Datadog used their ads for retargeting. They wanted to reach large enterprise teams. And the best way to do that was by using a free ebook for lead generation.

Example of an ad used for retargeting.
Retargeting Facebook ad by Datadog
Image source: Facebook

The ebook would enable them to get data from these large enterprises when they click on their landing page to download the book for free.

They could also be required to input their emails before downloading which would help Datadog build their email list. 

Key takeaways: 

  • Datadog’s ad copy was very specific about what's in the book—‘Nine developer enablement practices…’ This detail shows honesty and even builds credibility for the brand. 
  • Datadog was also specific about the target audience they wanted to reach and they stated it plainly.
  • Think about sustainability when creating your ad creatives. What we mean by that is that you should create ads that will not become irrelevant over time. Even without reading the book, this ad shows Datadog's expertise in DevOps for enterprises

After so many great ad examples, you probably know the key to Facebook Ad success. But let’s sum up all the key takeaways just in case you missed any.

What Makes an Ad Creative Successful?

A successful ad creative is one that meets the goals of the ad campaign or marketing strategy. If it’s a product ad, being successful would mean getting people to buy the product or check out your new product if your goal is to launch.

Here’s how to make your ad creative successful:

  • Make your ad creative attention-grabbing: You should stop users from scrolling away. Use simple words, bold fonts, and bright colors. Also, use a good hook.
  • Minimize the amount of text on images: There’s no limit anymore as Facebook has scrapped the 20% rule. However, less text makes your design easy to read and memorable.
  • Use moving ad formats: Moving formats stop users mid-scroll. So, it’s better to use videos or GIFs. 

However, keep videos short and straight to the point. 15 seconds or less is usually recommended. 

Good thing is, these videos can be repurposed for other social media platforms like Instagram, TikTok, or even LinkedIn. 

Focus on storytelling in your ads. That’s what will make your ads worth watching till the end.

  • Think outside the box: Look at new trends and focus on what your audience would find appealing. Think UGC videos, real people talking about products in a genuine way, diversity and inclusion in videos, etc.
  • Use suitable creators for your ad creatives: Remember that the best ads are the ones that don’t look like ads. 

So, for your UGC ads, find creators who match your target audience that can create authentic content just like Sephora did. And market your product in a natural way. 

Not sure how to find the right creators for you? 

Check out Insense’s creator marketplace. With Insense, you can find creators whose personal brands suit yours and who have organically grown their brands. 

Insense also helps you create your brief for the perfect ad creative as well as track the results of your UGC collaboration.

With all these tips, you can run a successful ad campaign and get mind blowing results. 

Now, let’s summarize the key takeaways.

Get Attention-Grabbing Creatives in One Click

You now have all the inspiration you need for your Facebook ad creatives. The next step is to implement everything you’ve learned. 

If you need content creators for a testimonial or UGC ad format, Insense helps you collaborate with the best creators. 

All you have to do is use Insense to get matched with just the right creators for you. 

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