As the holiday season approaches, you must look for unique festive ways to engage with your audience.
And what better way to gain visibility and brand awareness during holidays than by collaborating with creators and influencers? Now, we understand that can be challenging so we’ve put this post together.
Here you’ll find detailed information on:
- The importance of influencer marketing campaigns
- What you need to watch out for when running social media campaigns with creators and influencers
- Some successful seasonal examples that’ll inspire you
Without further ado, we'll jump into this fascinating topic!
How Influencer Holiday Campaigns can Boost your Sales
With 57% of US buyers intending to shop online during holidays, it’s no secret that brands can use this increase in online activity as a perfect opportunity to engage with potential customers.
Holiday-themed influencer campaigns are powerful tools businesses can use to boost sales during the holiday season.
Through strategic influencer partnerships, brands can leverage their customer relationships to drive more revenue. Last year, 28% of buyers planned to use social media platforms to search for or buy holiday goods.
Using influencers in your holiday campaigns can help increase your company’s visibility by reaching out to your wide network of followers.
Influencers already have an established presence on social media platforms, so they can significantly help you in getting your message out to the right audience. In other words, by introducing your products or services to influencers’ followers, you have the potential to increase sales over the holiday season.
Also, the influencer marketing industry has the edge over traditional ads since 51% of responders to a US survey stated they used an ad blocker on their computers, which can affect the impact of your ads campaigns but doesn’t affect social media campaigns. 😉
Moreover, having influencers promote your products or services can create a sense of excitement and anticipation that can ignite further conversations and engagement rates.
Last but not least, influencers' opinions carry great credibility and their audience trusts them, with 61% of consumers saying that they trust influencers’ recommendations.
All of the above shows how important influencer content is to an audience and the benefits brands can get from it during the holiday season.
So, how to plan and execute an influencer holiday campaign? We’ve created a list of the things you should pay attention to before starting.
What to Pay Attention to When Creating Holiday Campaigns
When creating a holiday campaign, there’s nothing more exciting than getting it just right!
But there are some specific steps to take when you’re creating an influencer holiday campaign, and we’ll guide you through them.
If it’s your first time, you’re looking forward to creating a marketing campaign and being overwhelmed. Below, you’ll find the 3 main points you should pay attention to.
Find the right influencers
For starters, brands should research the best influencers who are already interested in their products and services. This will help them find the right people to collaborate with on their holiday campaigns.
When selecting influencers, brands should look for those who have an engaged following, as well as influencers who are passionate and knowledgeable in their niche.
Finding influencers in your niche might be challenging, so we’ve prepared a short list of easy things you can do:
- Establish your presence on social media
- Find relevant hashtags for your niche
- Use Insense to collaborate with more than 20k creators
Tip: Take time on that last step until you find a creator who is a good fit for your brand.
Be in theme
Once your brand has partnered with an influencer, you can move forward with creating the actual components of your campaign. Before you get started, consider the theme of each holiday and create something relevant.
For example, Christmas is a family holiday with a feeling of unity and love. The main custom of this holiday season is to share gifts with our loved ones. And according to research, 69% of shoppers between 25 and 34 years old say influencers are a great source of inspiration for seasonal holiday gifts.
Another interesting custom is that of Christmas decorations, with the predominant colors being red and green.
While we used Christmas as an example, each holiday festival throughout the year has its own customs that can inspire you when creating suitable content, such as:
- Easter egg and egg hunts
- Cobwebs, pumpkins, and skeletons on Halloween
Holiday content should be created with high-quality images, videos, or graphics that capture the essence of the season.
Track your progress
Last but not least, you should measure your performance based on your campaign goals or KPIs. It’s essential to track your progress and measure success.
This includes monitoring online conversations and sentiment and assessing holiday sales, media coverage, and other metrics.
Also, consider any feedback you’ve received through surveys, polls, and focus groups. These can be important sources of information that will give you insights into what’s working and what needs improvement.
Analytics software and A/B testing platforms can determine which visuals, copy, and calls-to-action resonate most with your target audience. Using their statistics, you can evaluate your outputs, make market predictions, and make minor adjustments to increase your conversion rates.
Data is essential when it comes to marketing initiatives.
Now it’s time for the fun part.
We’ll get into some inspirational examples of holiday influencer campaigns!
2 Easter Holiday Influencer Campaigns
In 2022, Easter spending reached £1.3 billion in the UK so it’s clear how important this holiday can be for small businesses and ecommerce brands.
Finding brilliant campaign ideas for your influencer marketing strategy can give you a competitive advantage and make you stand out on social media channels.
Get ready to jump into the best Easter holiday influencer marketing campaigns.
Campaign #5: Cadbury
Cadbury is the largest British chocolate brand and confectionery company.
Cadbury chose to expand its audience by partnering with creators to promote its products for Easter and create a fun approach for Easter egg hunts.
Since Easter is a holiday for families and children, Cadbury worked with relevant creators who have significant engagement with their audience. In this example, Cadbury collaborates with Mumsnet, a parent-to-parent advice channel on YouTube.
This video gives parents advice on creative activities they can enjoy with their children during the Easter season and hacks for hosting the best Easter egg hunt at home using Cadbury’s “Easter Egg Hunt Pack”.
Campaign #6: Haribo
Haribo is a confectionery brand based in Germany that’s world-famous for the first gummy candy.
A few years back, Haribo launched a limited edition “Hunt the Double Yolker” packet for the Easter holiday. Within certain packets of Haribo Starmix, they had hidden a “double yolker” and whoever found one could be a lucky winner of a UK family holiday.
To promote it to more people and motivate them to create UGC, Haribo prompted them to use the hashtag #huntthedoubleyolker.
The above image posted on Instagram is a great example of user-generated content, since giveaways and competitions are very effective in encouraging people to create UGC and share images on social media with a relevant hashtag, thus raising awareness in an organic way.
Let’s move on. Are you ready for some spooky examples? 🎃
2 Halloween Influencer Campaigns
Researchers have found that over 30% of Millennials spend more on Halloween than on any other holiday and with this exciting time of year comes many opportunities for brands.
What better way to get into the spooky spirit than with festive Halloween-themed influencer campaigns?
By teaming up with major brands and using the power of their social media platforms, influencers can craft unique content that will reach and engage an audience in a unique way.
The hype of Halloween has an impact on conversions as well.
Let’s see some brilliant examples of Halloween influencer campaigns.
Campaign #7: Disney
Disney is undoubtedly one of the most well-known mass media and entertainment companies.
The campaign goal here was to create awareness for Disney+ and Hallowstream. So, Disney+ used the hashtag #hallowstream on TikTok and collaborated with plenty of content creators to supercharge UGC.
In our example, Disney collaborated with a stop-motion animator to create a short TikTok video.
With almost 4 million replays of the video on TikTok, it’s clear that working with a creator like @samplertimes, with more than 2 million followers, was a great way for Disney+ to reach a new audience.
Campaign #8: Dior
Dior is a French luxury fashion house with perfumes, care products, and accessories.
In the Instagram video above, Dior added spooky music, unsettling video editing, and the top models' vampish makeup to highlight this season's spooky inspiration.
At the same time, the captions are edited in such a way that they reinforce the message of the video and masterfully display the product they are promoting – Dior's iconic Rouge Dior red lipstick.
4 Christmas Holiday Influencer Campaigns
We’ve established that the holiday season is the perfect time to reach out to influencers and creators and get them to promote your brand.
Whether it’s organic content or creating a targeted campaign, influencer marketing offers the potential for tremendous success throughout the Christmas period.
In this section, you’ll find the best campaign examples to ensure maximum exposure for your brand during this key shopping period.
Campaign #1: Marks and Spencer
Marks and Spencer is a well-known retailer that sells clothing, beauty, home products, and food products.
There are tons of videos on the Marks and Spencer Instagram feed made by creators or models trying on their clothes and creating beautiful outfits. Collaborating with micro-influencers to create UGC campaigns is a strategy in the brand's marketing.
Influencers also create captivating videos and photos of culinary content. At the same time, seasonality is an essential factor in creating this type of content to promote Marks and Spencer products. For example, at Christmas, they make videos with recipes or tablescape inspiration.
Above, we see a video of a new Marks and Spencer partnership, appointing Zoë Sugg, a well-known British media personality, entrepreneur, and author who greatly impacts social media, as an M&S Food Ambassador.
In the video, Zoë samples Christmas party food from the M&S store in front of a fabulous Christmas tree.
Campaign #2: Starbucks
Starbucks is the world’s largest coffeehouse chain.
Every Christmas, Starbucks launches new festive holiday cups with unique designs and colors. In addition, Starbucks reposts videos and photos created by creators or actors, simply holding or sipping coffee from their Christmas cups.
In the video above, we see popular singer Alicia Keys, who, in collaboration with Starbucks, created an album of holiday classics and original tracks. It’s a celebration of the original release of Santa Baby by Alicia Keys with a playlist of songs she personally selected.
This album has also been published on the Starbucks music playlist on Apple music.
Campaign #3: Otto
Otto is a German online furniture retailer with a variety of house products.
Otto's social media presence adjusts seasonally using graphics and visuals, with Christmas-matching patterns and colors in the example below.
This lifestyle photo of two well-known creators, with more than 3 million followers on Instagram, is an example of the brand working with creators and influencers to promote its products.
As we can see, the Christmas aura prevails with the predominant color red, while a fancy Christmas tree can be seen in the background.
There are subtle product placements in the photo, such as the Christmas socks and the branded coffee mug.
Campaign #4: The Body Shop
The Body Shop is a British cosmetics and skincare brand and another successful example of how brands can leverage influencer marketing during the holiday season.
This year, they’re running a Christmas influencer campaign, #christmasgifting, where they collaborated with creators to encourage their followers to buy the perfect gift for their loved ones.
The above video is one of The Body Shop's collaborations with two well-known creators with more than 6 million followers and a solid presence on TikTok.
Also, this is an inclusive campaign that stands by the LGBTQ+ community and highlights the brand's core values of diversity and inclusivity.
Why does that matter?
Because over 75% of Gen Z consumers will stop buying from brands with campaigns they regard as racist or homophobic.
Let’s continue with Easter marketing campaigns to inspire you.
Let’s wrap things up...
Now Over to You
There you have it.
We hope we’ve shown you how great collaborating with creators for your brand’s holiday marketing campaigns can be.
Now, you’ve got the knowledge to conduct a successful marketing initiative and the inspiration from several branded examples of influencer campaigns.
Want to get started?
All you have to do is to book a demo with Insense and we’ll find you fab creators to work with!