How to Find Amazon Influencer Storefronts [Step by Step]

Amazon influencer storefronts are creator-run pages on Amazon where they curate products and earn commission when shoppers buy.

Below are the fastest ways to find a creator’s storefront and how to judge if they are a fit for your brand.

This article will tell you all you need to know about:

• Amazon influencer storefronts
• Where to find Amazon influencer storefronts
• How to choose the right Amazon influencers

Let’s begin.

What Is an Amazon Influencer?

An Amazon influencer is a creator who curates products on a storefront and promotes them across social posts, videos, and lives.

Each storefront has its own URL on Amazon, and creators earn commission on qualifying purchases.

Amazon is currently the largest online retailer in the US, and for good reason.

The success of the platform can be attributed to its innovative features and quick adaptation to marketing trends.

One of those marketing trends that is quickly gaining traction is the Amazon Influencer Storefronts.

It’s a great way for customers to get specific product recommendations from influencers and find the latest deals.

Let’s make this simple.

A storefront is typically the entrance of a store with display windows, which attracts visual attention to the store.

An Amazon storefront works in the same way.

It is a landing page on the Amazon app or website that is designed for consumers to browse for content and product recommendations.

It is essentially beneficial for business owners and entrepreneurs because it provides an opportunity for them to display aesthetically appealing brand story-telling.

But where do influencers come in? 

An Amazon influencer storefront is a public page on Amazon with shoppable lists, videos, and live replays.

Shoppers can follow the creator, browse their lists, and click through to buy.

Each storefront and list uses unique tracking, so sales credit back to the creator and the brands they feature.

Now imagine how your sales could skyrocket when the best influencers advertise your products on the world’s largest ecommerce platform.

Each of these influencers monetizes their storefronts and earns from the commissions they receive when a purchase is made through these storefronts.

For instance, the image above shows the storefront of Elainamich, a fashion and lifestyle influencer who is part of the Amazon influencer program.

Her influencer page showcases various products that she promotes. Each product is categorized according to their type.

From skincare products, to travel essentials, and accessories, you can find all her favorite products there.

After becoming part of the Amazon influencer program, applicants are given unique Amazon affiliate links.

So when a consumer buys any of these products from their storefront, they get paid a commission.

These storefront links contain the IDs and usernames of influencers, to enable efficient tracking of purchases made through their Amazon influencer storefronts.

5 Easy Ways to Find Amazon Influencer Storefronts

Although the Amazon influencer program is great for marketing, it can be difficult to find an influencer’s Amazon storefront on the platform.

Below are some easy steps you can take to help simplify the search process.

Most creators share a direct storefront link. Try this pattern in your browser:

amazon.com/shop/CREATORNAME
If the link isn’t in bio, Google the handle with a site search:

site:amazon.com/shop + CREATORNAME or site:amazon.com/shop + niche + city
This surfaces storefronts, idea lists, and creator pages fast.

Amazon Live

Amazon Live is the live-shopping hub where creators demo products in real time.

Use Browse to filter by category, then open a creator’s profile to reach their storefront and recent replays.

It allows influencers to showcase products in real time through livestreams.

You can access Amazon Live on the Amazon website.

As seen in the image above, there are 3 major sections in the platform that you can use to simplify your search.

These tools include:

• Featured creators: jump straight to top creator profiles.
• Discover: see current and upcoming lives; open the creator card to find their storefront.
• Browse: filter by category (beauty, electronics, fitness, home) to reach niche creators.

#FoundItOnAmazon hashtag

Search #FoundItOnAmazon inside Amazon’s Shop by Interest experience to explore creator-curated lists by theme.

Open a list, then tap the creator name to reach their storefront and follow.

The image above was posted with the hashtag. It shows a fashion influencer and the Amazon products she used in the photo.

The benefit of using the hashtag is that there are various categories you can explore according to your interests.

You can explore the page by using the following steps:

• Select a product category at the top of the homepage.
• Click on any image you want to explore.
• To follow the influencer who posted the images, click their name.

Amazon hashtags on social media (Instagram and TikTok)

Top Amazon influencers use their social media presence to drive traffic to your Amazon listings.

Two of the best social media platforms they use are Instagram and TikTok.

You can easily find the link to their storefront on their TikTok and Instagram bios, with titles such as “Amazon Influencer”.

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Due to the fact that Instagram and TikTok are two separate social media accounts with different demographics, there are different hashtags that influencers use for each platform:

Hashtags for Instagram Amazon influencers

• #AmazonFinds
• #AmazonFashion
• #AmazonDeals
• #AmazonMustHaves
• #AmazonHome

Hashtags for TikTok Amazon influencers

•  #AmazonFinds
• #AmazonHaul
• #AmazonFashion
• #TikTokMadeMeBuyIt
• #FoundItOnAmazon

YouTube Search

On YouTube, search “Amazon [category] review” or “Amazon haul [niche]”.

Open the description for the storefront link and product lists.

Prioritize creators who post recent shorts and live replays, not just older hauls.

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Below are some examples:

• Amazon product review beauty
• Amazon product review skincare
• Amazon product review lifestyle
• Amazon product review fitness

When you find the video of an Amazon influencer, check the description box for a link to their Amazon storefront.

Influencer marketplace platform

If you do not want to manage the search process by yourself, you can alternatively use an influencer marketing platform.

Influencer discovery tools let you filter by niche, country, and performance and keep all outreach in one place.

Use them when you need faster shortlists or to manage many creators at once.

An example of an influencer marketing platform is Insense.

This is a platform that streamlines your Amazon influencer marketing campaigns.

You can get matched with the right Amazon influencers that align with your budget, view influencer’s ratings and performance, and invite your influencers to collaborate on the platform.

Apart from the creator marketplace feature that matches you with the best Amazon influencers, you can find other features on Insense such as:

• Creative brief: Provide a detailed outline of your goals and strategies to your Amazon influencer.
• Direct chat: Seamlessly communicate with over 50 content creators in one place.
• Payments and copyrights: Negotiate prices, and receive full digital rights on any content that is commissioned on Insense.
• Campaign management: Manage your collaborations, and track the performance of your influencer from one centralized dashboard.

These influencer platforms help you to easily navigate the hassle that comes with looking for an Amazon influencer.

Find creators you already follow

On the Amazon app, open Your Profile → Who you follow to revisit creators you’ve already followed.

Tap any creator to reach their storefront and lists.

But this is not all. 

You need to know how to choose the right influencer when you’ve found so many options.

That’s what we’ll talk about in the next section.

How to Choose the Right Amazon Influencer for Your Brand

It is easy to work with just any Amazon influencer, but it is a bit tricky to recognize and choose the perfect type of influencer for your brand.

To do this, you must take certain factors into consideration.

• Audience fit

Recent comments and buyers should match your niche, price point, country, and language.

• Active storefront

Look for fresh Idea Lists, shoppable videos, and recent Live replays. Avoid idle or outdated picks.

• Content quality

Clear audio, steady framing, fast hooks, and hands-on demos. Simple steps that make choosing easy.

• Selling signals

Comments that mention purchases, sizes, or colors beat vanity metrics.

• Compliance

Disclosures must be visible. Claims stay within your guidelines and Amazon rules.

• Readiness

Visible contact. Willing to follow a one-page brief. Uses a unique link and a code for clean tracking.

• Small test

Ship a bundle. Set clear turnarounds. Allow quick reshoots. Review conversions and refunds.

• Scale what works

Keep the winners. Replace the rest. Build around creators who drive steady sales.

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Start Collaborating With Influencers Today 

With the information you’ve read in this blog, you should be promoting your products and driving sales in no time. 

If you need help with managing these influencer collaborations, a good place to start is by using influencer platforms. 

Insense is one sure way to run seamless campaigns and find credible influencers too. 

Want to try it out? 

Book a demo for Insense today. 

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