If you’re not sure how to promote your products on Amazon, we have a simple solution for you.
Amazon influencer storefronts!
You can showcase and recommend your products to millions of consumers with the Amazon influencer storefront program.
But how exactly does it work?
This article will tell you all you need to know about:
- Amazon influencer storefronts
- Where to find Amazon influencer storefronts
- How to choose the right Amazon influencers
What Is an Amazon Influencer?
An Amazon influencer is a content creator who promotes and recommends products through Amazon’s influencer storefront program.
Amazon is currently the largest online retailer in the US, and for good reason.
The success of the platform can be attributed to its innovative features and quick adaptation to marketing trends.
One of those marketing trends that is quickly gaining traction is the Amazon Influencer Storefronts.
It’s a great way for customers to get specific product recommendations from influencers and find the latest deals.
Let’s make this simple.
A storefront is typically the entrance of a store with display windows, which attracts visual attention to the store.
An Amazon storefront works in the same way.
It is a landing page on the Amazon app or website that is designed for consumers to browse for content and product recommendations.
It is essentially beneficial for business owners and entrepreneurs because it provides an opportunity for them to display aesthetically appealing brand story-telling.
But where do influencers come in?
It’s simple. These Amazon stores are curated and managed by influencers.
This means that a person who endorses, promotes, and recommends various products on Amazon’s storefront, is an Amazon influencer.
It has already been proven that over 72% of teenagers follow influencers, and trust their product recommendations.
Now imagine how your sales could skyrocket when the best influencers advertise your products on the world’s largest ecommerce platform.
Each of these influencers monetizes their storefronts and earns from the commissions they receive when a purchase is made through these storefronts.
For instance, the image above shows the storefront of Elainamich, a fashion and lifestyle influencer who is part of the Amazon influencer program.
Her influencer page showcases various products that she promotes. Each product is categorized according to their type.
From skincare products, to travel essentials, and accessories, you can find all her favorite products there.
After becoming part of the Amazon influencer program, applicants are given unique Amazon affiliate links.
So when a consumer buys any of these products from their storefront, they get paid a commission.
These storefront links contain the IDs and usernames of influencers, to enable efficient tracking of purchases made through their Amazon influencer storefronts.
5 Easy Ways to Find Amazon Influencer Storefronts
Although the Amazon influencer program is great for marketing, it can be difficult to find an influencer’s Amazon storefront on the platform.
Below are some easy steps you can take to help simplify the search process.
This is a place where you can chat with influencers and see the products you want to purchase.
It allows influencers to showcase products in real time through livestreams.
You can access Amazon Live on the Amazon website.
As seen in the image above, there are 3 major sections in the platform that you can use to simplify your search.
These tools include:
● Featured content creators: this contains a list of popular Amazon influencers. You can find videos of products they recommend by simply clicking an influencer’s name.
● Discover: This provides you with information on the most recent live streams. If you scroll further, you will also find an idea list of upcoming live streams.
● Browse: You can find various types of influencers for specific product categories in this section. The categories range from Amazon fashion and beauty, to electronics, fitness, food, media, health, and other Amazon products.
You can find Amazon influencer storefronts by using the branded hashtag #founditonAmazon.
The page is like a feed that curates different influencer photos from their collection.
To access the page, click on this explore page or simply type “#founditonAmazon” on Amazon.
The image above was posted with the hashtag. It shows a fashion influencer and the Amazon products she used in the photo.
The benefit of using the hashtag is that there are various categories you can explore according to your interests.
You can explore the page by using the following steps:
- Select a product category at the top of the homepage.
- Click on any image you want to explore.
- To follow the influencer who posted the images, click their name.
Amazon hashtags on social media (Instagram and TikTok)
Top Amazon influencers use their social media presence to drive traffic to your Amazon listings.
Two of the best social media platforms they use are Instagram and TikTok.
You can easily find the link to their storefront on their TikTok and Instagram bios, with titles such as “Amazon Influencer”.
Due to the fact that Instagram and TikTok are two separate social media accounts with different demographics, there are different hashtags that influencers use for each platform:
Hashtags for Instagram Amazon influencers
Hashtags for TikTok Amazon influencers
Some Amazon storefront influencers have YouTube channels.
It is quite easy to recognise them with their video content which often includes: unboxing, video descriptions, product reviews, tutorials, routines, and other YouTube videos.
To find specific Amazon content creators and influencers on YouTube, begin by searching for “amazon product review” + the product or category you are interested in finding.
Below are some examples:
- Amazon product review beauty
- Amazon product review skincare
- Amazon product review lifestyle
- Amazon product review fitness
When you find the video of an Amazon influencer, check the description box for a link to their Amazon storefront.
Influencer marketplace platform
If you do not want to manage the search process by yourself, you can alternatively use an influencer marketing platform.
These platforms simplify the influencer discovery process with customized search bar filters and automated features.
They are convenient and efficient.
This means that they take away the hassle of searching for vetted influencers.
An example of an influencer marketing platform is Insense.
This is a platform that streamlines your Amazon influencer marketing campaigns.
You can get matched with the right Amazon influencers that align with your budget, view influencer’s ratings and performance, and invite your influencers to collaborate on the platform.
Apart from the creator marketplace feature that matches you with the best Amazon influencers, you can find other features on Insense such as:
- Creative brief: Provide a detailed outline of your goals and strategies to your Amazon influencer.
- Direct chat: Seamlessly communicate with over 50 content creators in one place.
- Payments and copyrights: Negotiate prices, and receive full digital rights on any content that is commissioned on Insense.
- Campaign management: Manage your collaborations, and track the performance of your influencer from one centralized dashboard.
These influencer platforms help you to easily navigate the hassle that comes with looking for an Amazon influencer.
But this is not all.
You need to know how to choose the right influencer when you’ve found so many options.
That’s what we’ll talk about in the next section.
How to Choose the Right Amazon Influencer for Your Brand
It is easy to work with just any Amazon influencer, but it is a bit tricky to recognize and choose the perfect type of influencer for your brand.
To do this, you must take certain factors into consideration.
- Audience demographics
What are the interests of your audience? What is their age range? What are the common pain points they face?
Questions like this help you understand your target audience.
This in turn helps you to know the type of influencer you should work with.
Research their social media profiles, and find out if their social media following and followers are part of your target audience.
- Engagement rates
There are various types of influencers: micro-influencers, mega-influencers, macro-influencers, and nano-influencers.
Each of these types are categorized based on the number of followers they have.
However, it is important to realize that follower count does not always equal engagement, and with Amazon storefront, engagement matters most.
You can use certain metrics to measure engagement. These metrics include: number of likes, comments, clicks, and shares, etc.
- Content quality
Remember that a storefront is meant to attract visual attention to your business.
Therefore, before choosing an Amazon influencer, ensure that the content on their storefront is aesthetically and visually appealing.
High-quality content naturally attracts more curiosity from potential customers, and this in turn results in better engagement and conversion.
- Brand alignment
Does the influencer’s portfolio align with your brand objectives? Do you have the same or similar style and tone?
Does the influencer understand your brand voice? Do your creative goals align?
For an effective relationship between brand and influencer, goal alignment is necessary.
The questions above will help you to filter your search and choose an influencer who understands your objectives.
Now, all you have to do is start.
Start Collaborating With Influencers Today
With the information you’ve read in this blog, you should be promoting your products and driving sales in no time.
If you need help with managing these influencer collaborations, a good place to start is by using influencer platforms.
Insense is one sure way to run seamless campaigns and find credible influencers too.
Want to try it out?
Book a demo for Insense today.