10 Influencer Marketing Software [Detailed Comparison]

With lots of influencer marketing software available today, how do you choose the right one for your brand?

There are a lot of factors to consider. 

Your budget, business type, and even interface preferences are a few criteria. 

But let’s face it. The process of choosing isn’t easy.😪

If you don’t have time for the endless internet searches and product comparisons, then we’ve got you. 

Our blog is a comprehensive list of the top 10 influencer marketing software. 

It compares these tools by highlighting their key features, pricing plans and specific use cases. 

Let’s start right away!

Top 10 Influencer Marketing Software—Comparison Table

From features and pricing to user ratings and reviews, we have summarized all the information you need in the table below. 

This handy table will serve as your go-to resource for evaluating and selecting the perfect software for your influencer marketing campaigns. 

Now that we have explored the overall comparison, let us take a closer look at the best influencer marketing platforms by their specific use cases.

Best Influencer Marketing Platforms by Use Case

Different businesses have unique needs and objectives.

What works well for your competition may not be the best fit for you. 

That’s why it’s important to know the specific use cases for these platforms. You might just find the missing piece for your puzzle.

• Insense: Best for eCommerce brands and business-to-consumer (B2C) businesses.
• TapInfluence: Ideal for large-scale business-to-business (B2B) and B2C brands or agencies.
• Tagger: Highly recommended for small and medium-sized brands and media companies.
• Audiense: It’s suitable for large brands focused on Twitter analytics.
• Webfluential: Best for small businesses, brands, agencies, and eCommerce enterprises.
• CreatorIQ: Best for large-sized businesses or funded small businesses and startups.
• Upfluence: Best for direct-to-customer (D2C) and B2C eCommerce brands of all sizes.
• NeoReach: Suitable for data-driven marketers for large-scale businesses and campaigns.
• Traackr: Perfect for midsize enterprises and agencies for handling complex projects. 
• Klear: It is most appropriate for mid- to large-scale businesses and eCommerce brands.

Keep reading to learn more about each of these influencer marketing software.

Tool #1: Insense

Insense is a leading influencer marketing platform that transforms the way businesses collaborate with influencers. 

The platform offers easy-to-use features and a user-friendly interface. But that’s not all.

Insense provides a solution for brands seeking to organize seamless marketing campaigns and boost brand awareness.

Insense helps you connect with your target audience on a deeper level through user generated content.

Wanna know how? 

Keep reading.

Who’s it best for?

Insense is particularly helpful for eCommerce brands and B2C businesses that are looking to leverage the benefits of collaborating with social media influencers for their marketing campaigns.

Features

• Creator Marketplace

Through the detailed search and filtering system on the Insense platform, you can easily find potential influencers for your brand.

You can filter results based on factors like niche, follower count, engagement rates, and even your budget! 

Ana Marquadt, Head of Creators at Venture Beyond, said; 

“We easily find very good content creators for our campaigns, not having to spend hours and hours searching them manually…” 

• Creative Brief

With Insense, you can perfectly outline your campaign objectives and save the time lost on revising briefs.

The creative brief template ensures that your creative collaborators have a clear understanding of your expectations and something tangible to work with.

• Direct Chat

The direct chat functionality creates an avenue for real-time collaborations.

It enables you to discuss campaign details, negotiate terms, and address any questions or concerns easily.

• Campaign Management

Brands can use this feature to manage campaign timelines, approve user-generated-content (UGC), and track key performance metrics and ROI.

• Payments and Copyrights

This is a secure and easy process to manage payment transactions and ensure compliance with copyright regulations.

No one is scared of getting scammed, and there’s no checking your bank every few seconds.

Pricing

Insense’s pricing package is divided into two:

• The Self Service Package: This is divided into 4 categories: Trial, UGC, Advanced, and UGC + Creator categories. 

• The Managed Package: The aim of this package is to boost content strategy, content production, and content performance.

‍

Insense is your best bet if you want a cost-effective tool that makes influencer marketing easy.

Tool #2: TapInfluence

TapInfluence is an online marketplace for brands and agencies to run marketing campaigns.

The platform was founded in 2009, and its parent organization is IZEA Worldwide Inc.

With TapInfluence's features and offers, brands and agencies can organize large-scale influencer campaigns.

Who’s it best for?

TapInfluence stands out as a top choice for large-scale B2B and B2C brands and agencies.

Features

• Keyword Search

TapInfluence offers a keyword search functionality that allows your brand to identify influencers who align with specific topics relevant to their campaigns.

• Data and Insights

The platform offers in-depth data points and insights on content creation, audience demographics, engagement metrics, and more.

• Open Bidding

This feature simplifies the negotiation process by allowing brands and agencies to invite influencers to bid on campaign collaborations.

• Direct Offers and Negotiations

In addition to open bidding, TapInfluence provides flexibility and allows personalized collaborations tailored to the unique requirements of each campaign.

• Scheduling and Tracking

From scheduling content posts to tracking performance metrics and measuring campaign success, this platform ensures seamless campaign execution and provides valuable insights for optimization.

Pricing

TapInfluence’s parent company, IZEA, has 3 pricing categories:

• IZEA Flex: Starts at $130/month.
• The Creator Marketplace: Starts at $6/month.
• Managed Services: Starts at $100K.

Tool #3: Tagger

Tagger is a globally scaled, data-driven platform that provides a modular workflow for marketers.

Founded in 2015, Tagger has now grown to become an innovative enterprise focused on providing software as a service (SaaS) solutions to small and medium-scale businesses.

Who’s it best for?

It is specifically tailored for small and medium companies that will benefit from the platform’s user-friendly features.

Features

• Campaign Management

Tagger offers an intuitive and versatile dashboard that helps brands manage customer relationships.

• Analyze and Measure

This platform features a report builder which provides brands with accurate, real-time reporting.

Additionally, you can support your campaign with Tagger’s affiliate and link tracking.

• Integrations

Tagger is fully integrated with various tools, such as Instagram, Facebook, YouTube, Twitch, Twitter, TikTok, Shopify, Dropbox, Meta advertising, PayPal, and Okta.

• Creator Profile Discovery

This search tool enables you to find influencers who already love or are fans of your brands.

• Brand Ambassador Sync

You can easily customize your landing page to attract the most suitable digital content creators and brand ambassadors for your brand.

Pricing

Tagger’s pricing plan is categorized into three:

• Starter
• Professional
• Enterprise

However, the pricing information for each of these categories is only available upon request.

Tool #4: Audiense

Audiense is a platform that empowers businesses to effectively leverage Twitter's vast user base.

Audiense combines consumer insights with connectivity to give brands the information they need to make important data-driven decisions.

Who’s it best for?

Twitter's real-time nature and massive user base make it a valuable platform for every brand out there. And Audiense can help businesses tap into Twitter’s marketing potential.

Features

• Digital Intelligence

This feature offers benefits such as audience analysis, advanced filtering, and compliance with general data protection regulations.

• Social Intelligence

Audiense's social intelligence capabilities go beyond basic demographic information.

They provide detailed analysis of conversations, trends, and influencers within specific topics or industries. 

Who would have thought that social listening would be automated?

• Audiense Connect

Audiense Connect enables brands to build and manage influencer communities on Twitter.

Brands can research Twitter followers, manage their influencer network, and target custom audiences.

• TweetBinder

Audiense's integration with TweetBinder offers enhanced Twitter analytics.

Brands can monitor hashtags, track campaign performance, and measure the results of influencer collaborations.

Pricing

Audiense offers a limited free plan.

For more features, you can choose between the other paid pricing categories:

• Twitter Marketing: Starts at £32 (around US $40) per month
• Audiense Intelligence: Starts at £556 (around US $711) per month.
• Enterprise: This package is tailored to your specific needs. Price is available upon request.

Tool #5: Webfluential

Webfluential focuses on connecting brands with digital creators as well as increasing brand discovery and conversion.

The features help brands to excel in social commerce, estimate Twitter earnings, connect with influencers, and convert ad spend.

Who’s it best for?

Webfluential is well-suited for a variety of businesses, including small to medium enterprises, agencies, and eCommerce brands.

Features

• Growth, Engagement & Performance Tracking

With the platform’s detailed analytics, brands can monitor key metrics such as reach, impressions, engagement rates, and conversions.

• Content Amplification

The platform facilitates seamless influencer content distribution across various social media platforms, causing an increase in brand visibility.

• Influencer Relationship Management

Brands and influencer marketing agencies can easily discover and connect with relevant influencers, negotiate terms, and communicate throughout the collaboration process.

• Influencer Search/Discovery

WebInfluential encourages efficient influencer selection through a search-based filter.

Pricing

The pricing solutions offered by WebInfluential are divided into three categories:

• Self Serve Software: This is the SaaS plan. It costs $100 monthly.
• Managed Service: This package provides you with a team of professionals who manage your campaign. It costs $2500 monthly.
• Performance eCommerce: This plan optimizes your campaign media at the cost of $5000 monthly.

Tool #6: CreatorIQ

This influencer marketing platform helps brands grow, scale, manage, and measure their influencer marketing campaigns.

The objectives of this platform are to:

• Increase brand awareness
• Inspire customer loyalty
• Scale authentic content production
• Boost revenue

Who’s it best for?

The platform's advanced features and functionalities cater to the needs of larger enterprises that have the resources to invest significantly in their influencer marketing strategies.

Features

• Creator CRM

The platform’s customer relationship management (CRM) system helps to ensure that brands efficiently create and nurture lasting relationships with influencers.

• Onboarding and Recruiting

CreatorIQ simplifies the onboarding and recruiting process by providing tools to identify, vet, and recruit influencers.

Additionally, it reduces the risk of privacy and compliance issues when collecting personal information from influencers.

• Creator Approvals

Rather than having the hassle of sourcing new talent, you can use this feature to pitch and approve creators using customizable and shareable talent sheets.

• Community Composition

CreatorIQ provides insights into the composition of influencer communities.

It enables brands to identify the impact made by individual influencers or by their influencer communities.

• Content Capture

Brands can easily curate and manage content assets, capture brand mentions, filter creator content, and customize content tracking.

Pricing

The pricing packages for CreatorIQ are currently not available on the website. To learn about pricing, you must submit a request.

Tool #7: Upfluence

Upfluence prides themselves in their unique ability to transform influencer campaigns into revenue.

Their results can be attributed to their integration features, free influencer discovery tool, and the influencer marketing platform.

Who’s it best for?

Upfluence is a versatile influencer marketing platform that meets the needs of B2B and B2C brands of all sizes.

Features

• Find Influencers

Upfluence offers an extensive filtering feature that lets you choose any influencer of your choice.

Whether you are looking for micro-influencers, macro-influencers, or nano-influencers, the platform’s influencer database can help you find the perfect match.

• Analyze Influencers

With Upfluence, you can have in-depth influencer analytics to help assess the performance and engagement of your influencers.

• Workflow and Outreach with Chat GPT

You can also improve your communication and outreach strategies through the integration of its powerful AI-based chat system.

• Influencer Gifting

Brands can easily coordinate and execute product seeding initiatives, ensuring influencers receive their gifts and share their experiences with their audiences.

• Payments

Your brand can efficiently manage payments to influencers directly within the platform using the Paypal integration.

Pricing

The pricing packages are categorized into 3:

• Growth
• Scale
• Enterprise

However, for details of pricing, you must contact the platform’s team.

Tool #8: NeoReach

NeoReach was created to access, create, manage, amplify, and integrate influencer marketing campaigns into businesses.

The platform aims to provide marketers and brands with everything their team needs in just one self-sufficient platform.

Who’s it best for?

NeoReach is the preferred influencer marketing platform for large companies with extensive marketing departments.

Features

• Tech-enabled Services

These services include: proactive real-time communication, data-driven strategies, creator niche sourcing, contract payment and coordination, as well as influencer activations.

• Software

The software encompasses features such as influencer relationship management, influencer discovery, automated campaign planning and execution, performance analytics, and reporting.

• Paid Media

NeoReach offers paid media capabilities, allowing businesses to leverage additional advertising channels such as: TikTok, Snapchat, Google, Instagram, and Facebook.

• Fraud Detection

The platform uses advanced algorithms to identify and prevent fraudulent activities, thereby safeguarding you from cyber risks and optimizing the quality of influencer partnerships.

• API

NeoReach provides API integrations that allow businesses to seamlessly connect their applications with the platform’s influencer insights.

Pricing

Although pricing is currently not available on the page, brands can request pricing and choose their preferred service.

Tool #9: Traackr

Traackr is data-driven marketing software designed to help marketers grow, scale, optimize, activate, and measure their influencer campaign strategies.

With Traackr, your brand can gain visibility and align with various agency partners.

Who’s it best for?

Traackr stands out as an influential content marketing platform ideal for marketers at midsize companies, enterprises, and agencies.

Features

• Improve Spend Efficiency

This feature enables you to track your campaign costs, access the most efficient paid influencer, improve collaborations, and boost your return-on-investment (ROI).

• Measure ROI

Brands can analyze real-time revenue with tracking and promo codes, track metrics such as awareness and conversion, and create custom results.

• Competitive Intelligence

You can identify the influencer marketing strategies that your competitors use, understand their partnerships, and gain a competitive advantage in the market.

• Manage and Track Affiliates

With unique links, you can monitor affiliate marketing performance, track referral activities, integrate Traackr’s tracking pixel with your eCommerce sites, and ensure seamless collaboration with affiliate partners.

• Manage Team Roles

Traackr offers team management tools, allowing businesses to assign specific roles and communicate with their marketing team.

Pricing

The pricing packages for this platform are unavailable.

You can request pricing by logging in or signing up to the platform.

Tool #10: Klear

This platform is perfect for finding, analyzing, connecting, managing, and measuring all influencer marketing campaigns.

They offer free tools, and influencer marketing resources on social networks like: Instagram, YouTube, and TikTok.

Who’s it best for?

Klear is designed to cater to the needs of mid to large scale businesses, and eCommerce enterprises.

Features

• Find Influencers

With access to over 30 million influencer profiles, Klear provides you with a lot of options to choose from. You become a literal king with so much variety on your plate!😇

• Influencer Analytics

Find influencer insights, research demographics, get trending data, and ensure the safety of your brand, all with Klear.

• Manage Relationships

The platform is integrated with messaging tools for communication, collaboration, and content approval, giving you complete control of your campaigns.

• Activate Influencers

Brands can easily onboard influencers, manage payments, and get real-time data analysis all from one unified platform.

• Measure Campaigns

You can effectively analyze your reach, conversions, and ROI. 

This provides you with valuable insights into the effectiveness and impact of their influencer marketing initiatives, helping you strategize where necessary.

Pricing

The pricing option for Klear is unavailable on the page.

To access this, you would first need to submit a form.

However, the packages available include:

• Professional
• eCommerce
• Enterprise

Over to You

Now that you have a detailed comparison of the top influencer marketing platforms, are you ready to take your influencer marketing programs to new heights?

It all starts with taking one bold step. 

Or let’s make it two.😊

1. Jump for joy because you’re about to have a fantastic influencer marketing campaign.😄
2. Sign up with Insense today to get started.

Frequently Asked Questions (FAQs)

Looking for answers to some of your questions?

Keep reading to find them.

Q1. What is influencer marketing software?

Influencer marketing software is a tool or a platform created to assist businesses with connecting and collaborating with influencers.

Q2. Who are influencer marketing platforms for?

These platforms are best suited for eCommerce brands, business to consumer (B2C) businesses, large-scale brands, agencies, small and medium companies, business to business (B2B) brands, and data-driven marketers.

Q3. What is the best influencer marketing platform for B2C?

Insense is the best influencer marketing platform for B2C because it offers specific features that appeal to the B2C audience.