Top 10 UGC Companies: A Comparative Guide

User-generated content (UGC) is changing the way brands engage with their audiences.

It creates a more genuine connection, which builds trust and loyalty.

However, it can be difficult to gather high-quality UGC, obtain the necessary permissions to use it, and properly integrate it into your marketing strategy.

That’s why most businesses choose to work with experienced UGC companies. 

In this guide, you’ll find a comparative list of the top ten UGC companies you should consider for your brand.

We’ll give you all the insights into their services and pricing so you can make an informed decision.

Let’s begin!

Disclaimer: The information below is accurate as of December 2024.

Top UGC Companies: Comparison Table (With Services & Pricing)

Before we go any further, we want to give you an overview of the key services and pricing offered by the top ten UGC companies.

Then, read our in-depth analysis of each of these platforms to determine which is best for your brand.

Next, we’ll show you what each of these companies is best at.

Best UGC Companies by Use Case

While all these companies specialize in user-generated content, they are designed for different use cases.

• Insense is ideal for DTC brands that want to use UGC for their social media marketing campaigns or launch influencer campaigns.
• Tint is best for creating brand communities that use authentic content to increase engagement, conversions, and loyalty. 
• Billo works best for e-commerce brands looking to obtain UGC videos.
• Taggbox is optimal for collecting social media UGC and integrating it into your website.
• Creator.co is a good option for brands that want to launch and manage influencer and affiliate programs.
• Bazaarvoice is most effective for using consumer reviews to increase conversions and sales.
• inBeat is well-suited to identifying vetted influencers for UGC campaigns.
• Later is best for brands in need of a UGC and social media management tool.
• Flowbox benefits international online stores looking to make the most of their social media UGC.
• JoinBrands is a good fit for e-commerce brands in need of UGC for launching marketing campaigns across different social media channels.

Now, let’s explore each of these platforms in more detail.

1. Insense

Insense is an all-in-one creator marketing platform that helps you obtain high-quality content and manage your UGC campaigns.

By partnering with Insense, you gain access to a large database of creators specializing in UGC, organic posting, and whitelisted ads.

Industries: Insense is a great choice for DTC brands operating in various niches, like beauty, wellness, fashion, lifestyle, travel, etc.

Top clients: Nesto, The Snow Agency, Opopop, goPure, Woxer, and UCA Lingerie are among our top clients.

Insense Services

• Creator Marketplace helps you identify creators that fit your niche and target audience using advanced search filters.

• Creative Brief lets you fill out your campaign information and creator requirements so that the platform can find the right match for you.

• Direct Chat allows you to keep in touch with your creators on the platform at every stage of your collaboration.

• Campaign Management is a centralized dashboard enabling you to launch and manage unlimited UGC marketing campaigns simultaneously.

• Performance provides you with in-depth analytics on your creator collaborations and UGC campaign performance.

Insense Pricing

Insense gives you the option to choose between Self-Service and Managed Service.

The Self-Service pricing plans start at $500 monthly.

The Managed Service pricing plans start at $1,800 monthly.

However, before you decide, we recommend booking a free demo to learn more about each option.

Insense Pros

Pros:

• Our platform is user-friendly, so you won’t require any special skills to launch and manage your marketing campaigns.
• Insense works with creators specializing in a wide range of niches. 

Moreover, if you can’t find creators in your niche, our in-house team of scouts can find them for you.

• Using our Direct Chat and Relationship Management features, you can build long-term relationships with creators.

2. Tint

Tint is a community-powered marketing platform that aims to identify, engage, and mobilize consumers to create authentic UGC.

This platform uses AI tools to provide personalized consumer experiences that build loyalty and promote brand advocacy.

Industries: Tint is designed for businesses in the fashion, beauty, health, travel, retail, and food industries. 

Top clients: Some of the platform’s notable clients include Coca-Cola, Nestle, Canon, and Nike.

Tint Services

• Brand Community helps you turn your social media followers into a brand community of engaged consumers.
• User-generated content makes it easier to identify relevant social media UGC, get the necessary permissions, and publish it in various marketing channels.
• Influencer Marketing allows you to send briefs to and collect UGC from your preferred influencers.

Tint Pricing

Tint doesn’t disclose pricing on its website, but you can request a demo to learn the details.

Tint Pros + Cons

Pros:

• The platform has a straightforward process for requesting UGC permissions from consumers.
• Tint provides walkthrough videos to help users learn how to use its complex functionalities.

Cons:

• Some users complain about occasional platform glitches.

3. Billo

Billo is a UGC company specializing in creating short videos for Meta and TikTok.

You can choose between UGC video ads and organic content when ordering videos on this platform.

Industries: Billo works with e-commerce, agencies, and app companies.

Top clients: Some of the company’s esteemed clients include L’Oreal, Philips, Swear, and Keurig.

Billo Services

• Flexible briefs that allow you to specify what you need and place your order quickly.
• Over 5K vetted creators to choose from.
• Expert guidance throughout the entire process.

Billo Pricing

Instead of a monthly subscription, this company provides service packages that include a specific number of videos.

For instance, the $500 basic package covers five videos.

Billo Pros + Cons

Pros:

• Since a monthly subscription does not bind you, you can use it only when you need UGC videos.

Cons:

• Billo is not designed for everyday social media content but for ad creatives.

4. Taggbox

Taggbox is an AI-powered platform that collects user-generated content for websites, email campaigns, and print media.

You can use this platform to highlight your best social media content and establish social trust.

Industries: Taggbox is a good choice for brands operating in the educational, retail, hospitality, events, and internal communications industries.

Top clients: Audi, L’Oreal, and Digitas are among the company’s top clients.

Taggbox Services

• Taggbox Widget helps you find, filter, and obtain social media UGC and embed it into your ads, website, or email campaigns.
• Social Wall allows you to create and showcase social media walls at events to increase engagement. 

Taggbox Pricing

The pricing plans differ depending on the service you choose.

The Taggbox Widget price starts at $24 monthly, while the Social Wall price starts at $249 monthly.

However, you can opt for a free trial before you decide.

Taggbox Pros + Cons

Pros:

• The intuitive interface simplifies the integration of social media content into websites.

Cons:

• According to one user, changing specific features can be complex, and the platform sometimes has glitches or delays. 

5. Creator.co

Creator.co is a UGC company specializing in influencer and affiliate marketing programs.

Its community includes TikTok, Instagram, YouTube, Twitter, Twitch, and Pinterest influencers.

Industries: Creator.co works well for DTC brands in the beauty, health, and food industries.

Top clients: Some of the company’s premier clients include Colgate, Hex, Vista, and Blanka.

Creator.co Services

• Self-Serve allows you to create briefs, invite creators, and obtain UGC for content-only, paid, and gifted campaigns.
• You can choose between three managed service plans where an account manager develops campaign strategies and manages your campaigns.

Creator.co Pricing

The pricing plans start at $495 monthly, with a minimum three-month subscription required for all plans.

Creator.co Pros + Cons

Pros:

• Most users who have opted for the managed service enjoy the proactive actions and prompt responses they receive from their account managers.

Cons:

• According to one user, the platform can be complex and confusing to navigate at times.

6. Bazaarvoice

Bazaarvoice aims to help brands grow and improve the shopper experience using customer reviews.

This company can help you launch your first UGC campaign or improve an existing one.

Industries: Bazaarvoice targets the fashion, health, beauty, electronics, food, and home improvement industries.

Top clients: Among its most significant clients, you can find Canon, AT&T, Electrolux, and Sephora.

Bazaarvoice Services

• Product Sampling finds shoppers who want to create UGC for your products. 
• Ratings and Reviews helps you manage all your customer reviews and ratings in one platform and identify the most compelling UGC. 
• Social Commerce allows you to turn UGC photos and videos from your social media accounts into shoppable collections. 

Bazaarvoice Pricing

Bazaarvoice keeps its pricing off the website and doesn’t provide free demos or trials.

Bazaarvoice Pros + Cons

Pros:

• The platform helps big companies sift through a large number of customer reviews and use the best ones in their marketing campaigns.
• It encourages customers to leave reviews, building brand credibility.

Cons:

• Many users dislike the company’s highly-priced subscriptions.

7. inBeat

inBeat is a database of vetted nano- and micro-influencers.

You can use the platform’s search filters to identify creators who match your needs and get their contact information.

Industries: With inBeat, you can access influencers specializing in healthcare, e-commerce, mobile apps, and technology.

Top clients: inBeat's well-known clients include New Balance, Nissan, and Bedtime Company.

inBeat Services

• Influencer Search Engine lets you search for influencers by location, language, sex, follower count, engagement rate, and more.
• Automated Similar Profile Searches find similar influencer profiles based on the examples you provide.
• UGC Platform is a separate, managed service, where the platform finds influencers for you and gathers UGC from them.

inBeat Pricing

inBeat offers a free demo and pricing plans starting at $200 monthly.

inBeat Pros + Cons

Pros:

• Many users enjoy the responsiveness of the customer support team.

Cons:

• The major downside is that you must contact the influencers, off-platform, and negotiate the terms of your collaboration.

8. Later

Later is mainly a social media management tool that automates daily social tasks.

However, it also features UGC capabilities that can come in handy.

Industries: Social media marketers, marketing agencies, retailers, and e-commerce brands can all benefit from this platform.

Top clients: Some of Later’s key clients include YouTube, Kylie Cosmetics, and Fashion Nova.

Later Services

• Later helps you identify UGC by profile, hashtags, or mentions and save it in your library.
• You can then edit the UGC, adding filters or text and cropping or trimming it.
• Once you’re done, you can schedule the posting time and date and the social media platform.

Later Pricing

Later offers a free plan for beginners and pricing plans starting at $16.67 for more advanced users.

Later Pros + Cons

Pros:

• Later allows you to schedule your social media posts, saving you valuable time.

Cons:

• You can only use existing social media UGC and cannot request creative assets based on your specifications.

9. Flowbox

Flowbox is a UGC company designed to help brands use the content produced by their customers for marketing purposes.

Using tags, hashtags, stories, and mentions, you can use Flowbox to identify social media UGC.

Industries: The company targets big names in luxury goods, furniture, fashion, and tourism. 

Top clients: Decathlon, Skechers, and Yves Rocher are a few of the company’s leading clients.

Flowbox Services

• UGC filtering and prioritization using AI-powered tools. 
• Workflow automation for sending bulk requests to customers asking for UGC usage permissions.
• Simple management of product-specific reviews and star ratings.

Flowbox Pricing

For pricing information, you must contact the Flowbox team or request a demo.

Flowbox Pros + Cons

Pros:

• According to one user, the platform allows you to visualize all your social media accounts and manage your content in one place, saving time.

Cons:

• Flowbox is not a good fit for small businesses needing more user-generated content.

10. JoinBrands

JoinBrands is a UGC company focused on gathering videos and images from influencers and creators.

The company’s network of creators can provide UGC visuals for TikTok, Meta, YouTube, Amazon, and other platforms.

Industries: Advertising agencies, e-commerce, and app brands are the main industries that JoinBrands works with.

Top clients: Among the company’s most valued clients, you can find MaryRuth, KOS, and Thrasio.

JoinBrands Services

• When it comes to UGC videos, you can obtain how-to, unboxing, product demo, and product review videos.
• Likewise, for images, you can request product-only or demo images, selfies with the product, or lifestyle shots.

JoinBrands Pricing

You can sign up for free or request a free demo and then upgrade to one of the paid plans to gain access to all the features.

The paid plans start at $99 monthly.

JoinBrands Pros + Cons

Pros:

• The user-friendly platform allows you to quickly create jobs, pick creators, send products, and select UGC.

Cons:

• The main disadvantage is that you cannot manage your UGC campaigns within the platform.

How to Choose the Best UGC Company

As you can see, you’ve got plenty of excellent options.

Still, you need to choose the right UGC company for your brand’s needs.

Here are some selection criteria you should consider:

1. Understand your goals

Think about what you aim to accomplish before anything else.

Do you want to increase engagement, conversions, or awareness, or do you have other marketing goals?

Clearly defining your objectives will help you identify your UGC needs.

Then, you can start looking for a company that can satisfy those needs and optimize your marketing strategy.

2. Evaluate the services and features

UGC companies offer a wide range of services and features.

Therefore, you must carefully assess each company’s offering to determine which is best suited for your needs.

Some key features include automated creator discovery, accessible UGC collection and curation, and analytics.

Likewise, you should determine whether you can handle the entire process yourself or need assistance.

Then, you’ll know if you require a self-service or a managed service.

3. Consider the costs

Working with a UGC company doesn’t come cheap.

Therefore, you should first assess your financial situation and determine how much you can spend on such a collaboration.

Then, carefully analyze each company’s pricing plans.

Note that pricing often varies depending on the services you choose, the number of campaigns you want to launch, and the number of people who need access.

Give it a try!

Since many UGC companies offer free demos or trials, you can try them out.

This will allow you to learn more about each platform’s capabilities and user-friendliness.

Jot down any strengths and weaknesses you identify and compare your top candidates to identify the winner.

Now, let’s wrap this up.

Over To You

We’ve given you the ins and outs of some of the best UGC companies on the market.

Now, it’s your turn to decide.

Carefully assess your needs and research your options to find the best solution for your brand.

For more information on our own platform’s capabilities, book a demo with Insense.