TikTok has over 1 billion monthly active users, of which around half are Gen Z.
Therefore, staying relevant and keeping up with trends is a prerequisite for any brand that wants to enhance its visibility and engagement on TikTok.
User-generated content (UGC) is one such trend that is here to stay.
Still, TikTok's demand for fresh, authentic, engaging UGC is high, which is one reason to partner with a TikTok UGC agency.
Keep reading to discover more incredible benefits of working with a TikTok UGC agency and how Insense can help you make the most of TikTok UGC.
Let’s begin!
What Is a TikTok UGC Agency?
A TikTok UGC agency is a platform that helps businesses grow on TikTok by producing and managing large amounts of high-quality UGC.
These agencies connect brands with customers, UGC creators, and influencers who can generate authentic TikTok videos that resonate with and engage consumers.
Moreover, these agencies know all the TikTok growth hacks and can even help you develop an effective TikTok ad strategy using UGC.
Now, let’s look at all the fantastic benefits of partnering with a TikTok UGC agency.
What Are the Benefits of Collaborating With a TikTok UGC Agency?
Whether you're just getting started on TikTok or have been using it for some time, your brand stands to gain a lot from collaborating with a TikTok UGC agency.
Check out some of the extraordinary benefits:
1. Authentic Engagement
The main advantage of working with a UGC platform is obtaining more authentic content that consumers can relate to.
This authenticity is essential in TikTok marketing.
In fact, according to a 2019 Stackla report, 90% of consumers say authenticity is important in deciding which brands they like.
Moreover, the same report found that consumers are 2.4 times more likely to consider UGC more authentic than brand-generated content.
In other words, TikTok ads or posts in which real customers or influencers share their genuine experiences feel more natural and unscripted.
That, in turn, grabs user attention and makes them more likely to engage with the content and your brand.
2. Expertise + Insights
TikTok UGC agencies know TikTok's ins and outs, the available marketing tools, and what makes users tick.
These platforms also stay on top of new developments and TikTok trends that could enhance marketing outcomes.
Therefore, by collaborating with a TikTok UGC agency, you gain access to all their knowledge and expertise.
With their help, you can build a stellar TikTok marketing strategy, stay relevant, and grow your business.
3. Increased Reach + Visibility
Most TikTok UGC agencies work with influencers and professional UGC creators with many highly engaged followers.
So, when these creators post genuine content showcasing your products, their followers will become aware of your brand.
At the same time, TikTok UGC agencies can connect you with influencers targeting different audience demographics, expanding your brand’s reach even more.
According to a 2024 Izea survey, influencers reach at least 83% of social media users aged 18-60.
4. Enhanced Brand Loyalty
Partnering with a TikTok UGC agency allows you to work with the same creators long-term.
Over time, these UGC creators become more familiar with your brand and products, resulting in more genuine content.
Eventually, creators can even become brand ambassadors.
All this will make their followers trust your brand more and more, building long-term brand loyalty.
5. Strategic Content Planning
To succeed on TikTok, you must develop an effective content strategy tailored to your brand’s goals and target audience.
In general, this process involves a lot of trial and error, which can drain your resources.
However, you can avoid this by partnering with an experienced TikTok UGC agency.
They can help you identify your brand's best content formats and marketing techniques from the beginning.
Robert Rodriguez, Head of Marketing at Slipintosoft, says: “The UGC agency helped us in refining our content strategy, creating culturally relevant trends, and boosted the brand persona by connecting with micro-influencers who authentically represented our customer base.”
6. Building a Community
Creating a community around your brand is another effective way to build long-term loyalty.
By posting content created by real-life users, you encourage your target audience to share their experiences and interact, creating a sense of community.
UGC agencies can speed up this process by launching exciting contests and campaigns that encourage users to become active participants.
You can also use this strategy to gain valuable insights into what consumers think about your brand and products and improve accordingly.
According to Laurie Williams, founder of Man and Van UK: “When people comment on TikTok videos, you get instant feedback about what they love or hate. It’s like having your finger on the pulse of what customers want, which can totally shape how you develop your services or products.”
7. Cost-Effectiveness
Traditional advertising strategies usually come with a hefty price tag for production and distribution.
Luckily, micro-influencers and UGC creators don’t charge as much and can offer better results.
Moreover, some UGC platforms develop long-term relationships with their creators and can negotiate lower pricing for your brand.
Likewise, certain agencies identify and use existing UGC, reducing costs even more.
You’ll still have to pay a monthly subscription fee, but it’s more affordable than traditional advertising solutions.
Ultimately, you can even use the agency’s expertise to optimize your TikTok ads costs.
8. Content Diversification
Constantly exposing your TikTok audience to the same type of content can lead to user fatigue.
Hence, you need to constantly produce fresh and exciting content that will keep users on their toes.
TikTok UGC agencies are well aware of this, which is why they work with a network of creators, each with their own style, who can come up with new TikTok video ideas.
For instance, creators can showcase your products using GRWM (Get Ready With Me) videos, unboxing videos, challenges, and testimonials.
9. Access to Influencer Networks
One of the biggest advantages of partnering with a TikTok UGC agency is the ability to collaborate with a large number of vetted influencers.
Influencers are powerful marketing tools because they can increase a brand’s reach, engagement, conversions, and sales.
A 2023 Matter Communications survey shows that 69% of consumers trust influencer recommendations above brand recommendations.
At the same time, according to the 2024 Izea survey, 51% of consumers have purchased a product after seeing it used by an influencer.
Still, to get the best results, you need to find TikTok influencers who align with your brand and target audience, and UGC platforms can help you achieve that.
Loris Petro, marketing strategy lead and digital marketing manager at Kratom Earth, told us: “The agency knew exactly how to find the right people for our brand such as individuals who were genuinely passionate about our Kratom supplements. They didn’t just push out forced content, they shared how our products fit seamlessly into their lives.”
10. Data-driven Performance Optimization
Most UGC agencies track and measure content performance, offering you detailed analytics.
For instance, you can find out how many views, likes, and shares a creative asset generated.
So, you’ll be able to understand which creator and what type of content resonates best with your target audience.
You can then use this information and the UGC agency’s insights to optimize your content strategy for better outcomes.
Next, see how Insense can help you enjoy these benefits.
How Insense Helps Brands Make the Most of TikTok UGC
Insense is an official TikTok marketing partner that can take your content strategy to the next level.
Here are some of our UGC agency’s top features:
1. Creator Marketplace
Insense has a database of over 20K TikTok and Instagram micro-influencers and UGC creators.
Our creators specialize in many niches, including beauty, fashion, health, travel, food, and more.
Therefore, you won’t have to worry about not finding a collaborator in your industry.
Also, you won’t have to sift through our entire database to identify creators that fit your needs.
Instead, you can use the advanced search filters of our Creator Marketplace to get instant matches.
Just select the TikTok platform, your industry, and the audience demographics you’re targeting, and browse the results.
Moreover, if you want to drive traffic to your TikTok Shop, you can use our special filter to look only for TikTok Shop influencers.
2. Creative Brief
On Insense, commissioning TikTok UGC is plain and straightforward due to our intuitive Creative Brief.
You fill out our brief template with information about your TikTok campaign format, product, and the type of content and creator you need, and wait for the applications.
Before deciding on a collaborator, you can access their Insense profile to check their portfolio, client ratings, and reviews.
3. Direct Chat
To obtain authentic UGC that aligns perfectly with your brand, we recommend keeping an open line of communication with creators throughout the creative process.
You can use our Direct Chat feature for this purpose.
Specifically, you can provide further information to creators about your brand and campaign and answer any questions they might have in real time.
You’ll also receive the creative assets and approve creator payments through the Direct Chat, simplifying the process.
4. Performance
The Insense Performance feature tracks and measures the performance of your TikTok creators and posts and your platform spending.
Therefore, you’ll know what’s working and what's not working, allowing you to optimize your future TikTok campaigns.
Using these comprehensive analytics, you’ll also be able to allocate your resources more effectively.
5. Managed Service
If you don’t have the necessary skills or a marketing team to manage your TikTok UGC campaigns, you can opt for our Managed Service.
Our team of specialists will handle everything for you, from concept development and production to creator management and campaign launches.
Now it’s your turn.
Over To You!
Working with a TikTok UGC agency offers incredible benefits that go beyond UGC sourcing.
After all, agencies like Insense can help your brand stay relevant and grow in the rapidly changing landscape of TikTok 𑁋 currently one of the most popular social media platforms in the world.
Book a demo with Insense to find out more about how we can help you make the most of TikTok UGC.
