The beauty industry is constantly growing, which means competition is fierce.
So, if you want your beauty brand to thrive, you should always be on top of your game in seeking new ways to promote it.
And digital marketing is your biggest ally in this search.
By using the power of blogs, podcasts, and social media platforms, you can now reach more beauty consumers than ever before.
However, constantly coming up with new, high-quality, beauty-related content is no easy feat.
Plus, everyone in the beauty industry is doing it, so your content must be one of a kind.
But fear not; because beauty content creators can help you achieve that and much more.
To help you understand this better, we’re about to give you some insights into:
- Who these people are
- What they can do for your brand
- How to find them
In addition, we’ll also present some of our favorite beauty content creators who can transform your marketing game.
Let’s begin!
What Is a Beauty Content Creator?
A beauty content creator is someone who produces original, engaging, and high-quality beauty-related content for various platforms.
Specifically, they can be beauty bloggers, vloggers, podcast hosts, or create photography or video content for YouTube channels, TikTok, Instagram, or Facebook.
The user-generated content (UGC) they create can include all things beauty- related, like haircare and skincare routines, makeup tutorials, product reviews, and product recommendations.
The main goal of beauty content creators is to produce ad creatives for beauty brands to familiarize consumers with the brand’s products.
Now, we must make an important distinction between beauty content creators and beauty influencers.
While these two roles have many similarities, they are not identical.
A beauty influencer is a social media user with a large following who creates beauty content and is perceived as an industry expert.
They can include celebrities, like Kylie Jenner, the founder of Kylie Cosmetics, or other beauty enthusiasts who are very popular on social media.
While these users have the power to create beauty trends and influence consumer behavior, they may or may not be good UGC creators.
On the other hand, beauty content creators don’t always have a big follower count, but they do have the knowledge and skills to produce high-quality content.
They might be makeup artists, beauty experts, or professional UGC creators specializing in beauty, for example.
On top of that, beauty content creators bring creativity and authenticity to the table, which is not always the case with influencers.
Now, let’s take a closer look at what beauty content creators can do for your brand.
What Are the Benefits of Working With a Beauty Content Creator?
Beauty content creators are experts in their beauty niche, as well as in various types of content creation.
As such, they can easily create original, organic, and authentic content that will increase your brand’s authenticity and build customer trust.
Plus, beauty content creators don’t usually stick to just one type of UGC.
Given that they can produce diverse and unique social media posts and videos, as well as blog posts or podcasts, they will keep your audience engaged.
At the same time, even though they don’t necessarily have a large following, like beauty micro-influencers, they have very engaged communities.
So, by promoting your beauty products, content creators can boost your brand’s reach and audience engagement.
Still, like any marketer, you’re probably wondering if this is a good investment.
And the answer is yes!
If you learn how to use content creation or influencer marketing in the beauty industry effectively, you can expect a high return on investment (ROI).
The only difference here is that beauty content creators usually come at a much lower cost than beauty influencers.
Therefore, they represent a great choice for smaller businesses with limited marketing budgets.
However, if budget is not an issue, you can collaborate with both content creators and influencers for maximum results.
But how do you find them?
Keep reading and find out.
How to Find the Right Beauty Content Creator for Your Brand
Finding the right beauty content creator for your brand is no easy feat.
But, we’ve created a short step-by-step guide that will make things easier for you.
- Define your goals and target audience. Before you start your search, you need to know what you’re looking for.
Some common goals include boosting brand reach, awareness, engagement, credibility, authenticity, conversions, and sales.
As for your target audience, demographics is one of the most important aspects to consider.
Their age, gender, location, and ethnicity will help you narrow down the search to beauty content creators whose audience matches the demographics you’re targeting.
- Identify potential beauty content creators. You can do this manually or automatically.
The best way to find content creators manually is by identifying the most popular hashtags in your niche and introducing them in the search bars of your social media platforms.
Another good strategy is using social media listening. This entails monitoring social media mentions of your brand to identify users who already love and promote your products.
Alternatively, we suggest using content creator platforms, like Insense, because they offer a less time-consuming and more effective solution.
For example, Insense offers you a large pool of Instagram and TikTok beauty content creators to choose from.
But the best part is that you can filter your search by content creator and audience demographics, as well as price and engagement rate.
All help you to identify potential content creators in a matter of minutes.
- Evaluate their content and engagement. This will help you decide if they align with your brand’s goals, values, and audience.
So, check out their content to see if it’s relevant to your brand and if it seems trustworthy.
Then, assess the quality and quantity of the comments they receive.
While having a lot of comments is good, if they look spammy, they are probably from fake followers.
So, make sure the content creator’s engagement rate is real.
If you want to be sure, you can use a fake follower checker, like Modash or inBeat.
- Reach out. Let’s say you want to get the best Instagram content creators to collab with your brand.
While you can reach out to them on Instagram, we recommend sending them an email as it shows professionalism.
Start with an eye-catching subject line that will make them want to open your email.
Then, personalize your email by using the creator’s name and briefly describing what you like about their content.
Next, clearly explain what you’re proposing. For instance, what products you want them to promote, what type of content you want them to create, and what the campaign’s timeline is.
Also, don’t forget about the compensation. Specify if you’re launching a product-seeding campaign or a paid campaign.
Then, wait for their response.
So, there you have it; the four essential steps you should follow to find the right content creators for your beauty brand.
Still, if time is of the essence, check out our list of top beauty content creators you can start collaborating with right now.
Top 10 Beauty Content Creators to Contact Right Now
Before we begin, you should know that this list contains beauty content creators that we’ve vetted and currently collaborate with.
So, you’ve got nothing to worry about in that respect.
Now, let us make the introductions.
Creator #1: Curatedcabrandsugc
Curatedcabrands is a Brazilian TikTok UGC creator and mom of two.
If you look at her TikTok content you’ll see that she loves creating makeup and hair tutorials, as well as product testimonials.
What we like most about her is that she always has a smile on her face and seems to have a lot of fun producing her videos, which makes her content very appealing.
Her audience is mostly made up of American women between the ages of 25 and 44.
Invite to collab: Sign up for free
Creator #2: Katspiri
This is Kat Spiri, a popular TikTok beauty content creator from London.
Kat’s TikTok videos offer lots of beauty tips and showcase many skincare products.
What makes her content stand out is that she talks about her own skin issues, like psoriasis and sensitivity, which makes her videos more credible and relatable.
Her audience is mostly female, between the ages of 18 and 24, from the UK.
Invite to collab: Sign up for free
Creator #3: lyssacreatesugc
lyssacreates is a TikTok UGC creator from Los Angeles.
If you look at her TikTok profile, you’ll see many get-ready-with-me videos featuring makeup looks, as well as product recommendations.
But that’s not all! She also shares many videos with tips and tricks for producing UGC and what brands expect from creators like herself.
That makes her content both useful and trustworthy, which is great for any beauty brand.
Most of her followers are American women between 25 and 34 years old.
Invite to collab: Sign up for free
Creator #4: Makeupluvaffair
Meet Arabella Lopez, a full-time Instagram beauty content creator from New York City with a large following.
Arabella enjoys creating Instagram reels featuring makeup looks and hacks and product recommendations.
If you check out her Instagram content, you’ll notice that her reels have a very nice aesthetic due to the bright colors she chooses.
As for her audience, it is equally divided between women from the US and Brazil, meaning that Arabella can easily expand your brand’s reach.
Invite to collab: Sign up for free
Creator #5: Piecesofpayal
Pieces of Payal is a popular TikTok beauty content creator with a passion for music.
This UGC creator enjoys sharing get-ready-with-me videos that showcase makeup products and self-care beauty tips.
However, what makes her content unique and fun is that she often sings in her videos, combining her passion for beauty with her passion for music.
While most of her followers are American women, she also has many followers from South Africa.
Invite to collab: Sign up for free
Creator #6: Emilily.online
Emily is another one of our favorite UK beauty content creators.
This young TikTok UGC creator shares lots of video content featuring haircare and skincare routines and beauty products.
However, she also shares a lot of insights about what it’s like to be a UGC creator.
This transparency makes her content more believable and authentic.
The majority of her followers are young women between the ages of 18 and 24 from the UK.
Invite to collab: Sign up for free
Creator #7: Reallifeariel
This is Taylor Renyer, a beauty and lifestyle content creator whom you can find on TikTok.
This American beauty produces lots of TikTok videos showcasing haircare and skincare products that she loves using.
In addition, she also shares some of her at-home workouts and funny videos about living with her partner, which make her very relatable.
Surprisingly, most of her female followers are between 35 and 44 years old, which is an unusually high age range for TikTok.
So, you should make use of that.
Invite to collab: Sign up for free
Creator #8: jonesgirlthrift_ugc
Hannah Jones is an American, 27-year-old mom of two, who loves all things beauty-related.
What we love most about Hannah’s content is that she promotes very natural and simple makeup looks and healthy skincare products.
Hannah also produces many reels about her life as a mom and wife that lots of users can relate to.
Her audience is mostly made up of women between the ages of 25 and 44 from the US.
Invite to collab: Sign up for free
Creator #9: Taliyahugc
This is Taliyah, a successful American TikTok beauty content creator.
In her video content Taliyah focuses mostly on haircare and skincare routines that showcase various beauty products.
And if you check out her TikTok profile, you’ll also find some funny videos about her life as a UGC creator.
80% of her followers are American women between 25 and 44 years old.
Invite to collab: Sign up for free
Creator #10: sofia_ugc
Our last pick for today is Sofia, a TikTok lifestyle and beauty content creator in the UK, with a high engagement rate.
As you can see, Sofia’s content is very diverse, including everything from beauty hacks and product reviews to restaurant and bar recommendations.
What we enjoy most about her video content is that she always adds a touch of humor to it and promotes a positive body image.
Surprisingly, 88% of her followers are men between the ages of 25 and 44 from the US and UK.
Invite to collab: Sign up for free
Start Reaching Out to Beauty Content Creators Now
So, now that you know what beauty content creators are, the benefits they bring, and how to find them, it’s time to reach out to them.
If you don’t have the time to search for UGC creators manually, consider using our content creator platform.
Don’t worry; you don’t have to commit to anything right away.
Just book a demo with Insense, we’ll show you how it works, and you can decide if Insense is the right fit for your brand!
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