Maximizing TikTok Performance: Optimizing Your Creator Content
The DTC Insider featured Insense Co-founder and CEO Danil Saliukov, who explains how to effectively combine organic and paid social strategies.
The DTC Insider featured Insense Co-founder and CEO Danil Saliukov, who explains how to effectively combine organic and paid social strategies using authentic creator content, and guidance on finding the right creators and nurturing long-term partnerships. He further discussed the nuances of working directly with creators versus utilizing dedicated platforms.
The episode explored strategies for structuring fair and motivating compensation that leads to impactful results. Balancing authenticity with brand messaging on TikTok was also covered, along with recent TikTok Shop trends and how creators are adapting. Danil offered realistic expectations for performance in the creator-driven space and touched on anticipated future changes within the TikTok creator economy.