Creator Marketing Evolution: Navigating UGC and Influencer Marketing Shifts

eCommerce Fastlane recently hosted Insense CEO Danil Saliukov to discuss navigating digital advertising, the creator economy, and TikTok Shop. He shared key strategies for adapting to iOS privacy changes, leveraging UGC effectively, and establishing successful creator partnerships.

Key discussion points included strategies for adapting to iOS privacy updates and effectively leveraging user-generated content. He also explored methods for maximizing opportunities within the creator economy and TikTok Shop. Various creator compensation models were introduced, along with insights on how brands can effectively partner with creators in today's digital environment.

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