Q4 Growth Engine: Leveraging UGC Creators Across Organic & Paid Channels

In this conversation, Insense CEO Danil Saliukov joined Edwin & Tris from The Founders Forum Podcast to explore the evolving landscape of User Generated Content (UGC). They discussed the impact of Gen.AI on UGC creation and clarified the distinctions between UGC and influencer content. The importance of identifying the right creators based on clear objectives was also highlighted.

The discussion further delves into the performance of UGC across various product categories and the critical role of well-structured creative briefs. Common mistakes in UGC campaigns were addressed, along with effective methods for measuring success and return on investment. Danil emphasized the ongoing evolution of UGC and the necessity of a strong creative strategy for impactful campaigns.

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