Driving eCommerce Growth with UGC: The Strategies You Need

Danil shares his journey into the power of UGC for eCommerce success. He discussed how authentic, people-driven content builds consumer trust and influences purchasing. Danil revealed how platforms like TikTok and Amazon are integrating social media habits for seamless shopping experiences.

The conversation explored the growing demand for short-form content and strategies for brands to stay relevant on platforms like TikTok, Instagram Reels, and YouTube Shorts, even with older demographics. Danil also provided practical tips on optimizing UGC for various platforms and aligning content with marketing goals, including repurposing for ads. The episode touched on TikTok's live-streaming strategy and offered a glimpse into the future of TikTok and Amazon.

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