10 Top Beauty Influencers for DTC Brands to Work With in 2024

Jose Garcia
Jose Garcia
Business Development Manager at Insense
Beauty Influencers

The beauty industry is constantly growing, no doubt.

And given how profitable this industry has become, it’s no wonder that so many new brands want to get a piece of the pie.

But how can you make your small beauty brand stand out when you’re surrounded by big names such as Huda Beauty or MUA?

Well, why not give influencer marketing a try?

This digital marketing strategy is reshaping consumer behavior in the beauty industry and is the key to success.

To help you get started, we’ll give you some insides on these collaborations, as well as a list of top 10 beauty influencers you should consider for your brand.

Let’s begin.

What Is a Beauty Influencer?

A beauty influencer is a social media user with a large following who creates and shares beauty content and is considered an industry expert.

More precisely, beauty influencers usually share different types of ad creatives, like hair care and skincare routines, hair styling and beauty tips, makeup tutorials, and beauty product reviews.

You can find them on all social media platforms, including Instagram, TikTok, and YouTube, as well as on beauty blogs.

But who are they really?

Here are some examples:

  • Celebrities, like Kylie Jenner, the founder of Kylie Cosmetics.
  • Makeup artists, like Huda Kattan, the founder of Huda Beauty, or James Charles, famous for his YouTube channel.
  • Skincare experts, like Caroline Hirons, aka the "queen of skincare" according to the Guardian.
  • Beauty enthusiasts, like Safiya Nygaard and Michelle Phan, both famous American YouTubers, or Christen Dominique, a popular beauty blogger and YouTube star.

Of course, these are some of the big industry names that you’ve probably heard of, who collaborate with and even own big cosmetic brands.

However, there are also lots of successful and trustworthy beauty micro-influencers out there who can put your brand on the map.

As for their audience demographics, this varies widely for each influencer.

After all, both women and men, anywhere between the ages of 18 and 45 are interested in all things beauty-related and follow influencers.

But how would your brand actually benefit from such a collaboration?

Keep reading and find out.

Why Work With a Beauty Influencer? 

Simply put, if you learn how to use influencer marketing in the beauty industry effectively, your business will thrive.

According to a 2023 Matter survey, 69% of consumers trust recommendations from friends, family, and influencers more than brand info.

As such, if a social media influencer recommends your cosmetics brand, there’s a big chance their followers will want to buy your products, thus increasing your sales.

And that’s not all! 

The same survey shows that 61% of consumers look for relatable influencers on social media platforms, rather than celebrity influencers (11%) such as Jackie Aina or Jeffree Star.

The reason for this is that micro-influencers are seen as creating more authentic content that resonates with their audience.

Thus, if you get influencers to promote your products, they can help you build brand authenticity and customer trust.

Plus, beauty influencers have tens of thousands of engaged followers who trust the beauty trends they promote.

So, they can easily expand your brand’s reach and increase brand awareness and engagement.

And last, but not least, according to LinkedIn, for every $1 spent on influencer marketing, beauty brands get $6.50 ROI, making it a very good investment.

With so many benefits, who could say no to influencer marketing?

Still, before you can get started, you need to find top influencers to work with.

Let’s see how you can do this.

How to Find Beauty Influencers 

You have several options when it comes to finding micro-influencers on Instagram, TikTok, or other social media platforms.

Here are the most common:

  1. Manual research. This entails searching for the most popular hashtags in your niche.

Once you identify them, you use the Explore option to look for Instagram or TikTok influencers using those hashtags.

You can also use Google to search for both hashtags and beauty influencers.

  1. Social media listening. This means monitoring your brand’s social media accounts to find out what people are saying about it.

By analyzing their mentions of your brand, you can identify users who genuinely love your beauty products and already promote them for free.

With these users, you can use influencer gifting to encourage them to share more content and you can even find brand ambassadors among them.

  1. Using an influencer marketing platform. Let’s talk about Insense for a moment.

Insense is a micro-influencer marketing platform that helps you find potential collaborators in minutes.

The best part is the Creator Marketplace feature that allows you to filter your search by industry, location, influencer, audience demographics, and price.

So, you can easily find beauty influencers who match your target audience.

Now, regardless of the strategy you use to find beauty influencers, you should still evaluate them based on specific criteria to pick the right one for your brand.

Here are some of the most important criteria to consider:

  • Influencer’s interests, values, and credibility.
  • Audience demographics and interests.
  • Follower count and engagement rate.
  • Aesthetic, quality, and originality of the content.

Of course, this can take some time.

So, to speed up the process take a look at our list of top beauty influencers you can start collaborating with today.

Top 10 Beauty Influencers to Contact Right Now

Are you ready to reach out to some beauty influencers to start your own campaign?

Then check out our selection of top 10 beauty micro-influencers. 

Influencer #1: kristinmalia

This is Kristin Malia, a broadcast journalist from Los Angeles with a passion for travel, fashion, and beauty.

Image source: Instagram

What we love about Kristin’s content is that it showcases natural cosmetic products and she clearly explains why they are good for you.

Her audience is evenly divided between women, men, and others, between the ages of 18 and 34.

So, she’s a great choice for almost any cosmetics brand that focuses on healthy products.

Invite to collab: Sign up for free

Influencer #2: jvayavinat

Meet Janakey, an Austin content creator who loves all things beauty.

Image source: Instagram

If you look at her Instagram content, you’ll see lots of makeup tutorials, skincare tips, hair tutorials, and beauty product reviews.

Thus, she can represent a wide variety of beauty brands.

An interesting fact is that most of her followers are based in India. 

So, if you want to extend your brand’s reach to India, Janakey is a great choice.

Invite to collab: Sign up for free

Influencer #3: itscristydeleon

Cristina is a TikTok micro-influencer from Houston, who likes sharing a little bit of everything.

Image source: TikTok

As you can see, this vlogger likes to combine lifestyle content with skincare routines, makeup tutorials, and hair styling hacks.

All that makes Cristina’s content very relatable and authentic.

What’s more, her audience consists of women and men between the ages of 25 and 44, an upper limit which is very uncommon on TikTok.

So, why not take advantage of this?

Invite to collab: Sign up for free

Influencer #4: hailey_bush_

Meet Hailey, a young American lifestyle creator on the rise on TikTok.

Image source: TikTok

Hailey’s TikTok videos range from skincare and hair tutorials to beauty product reviews and hauls (mostly from Amazon).

The best part is that her followers range from under 17 years old up to 44 years old, so you can reach a diverse consumer pool.

Invite to collab: Sign up for free

Influencer #5: Tiktokjulies

Julies is a Brazilian singer based in Miami, with a large TikTok following and a body to die for!

Image source: TikTok

Women and men between the ages of 25 and 44 love this TikTok influencer.


Because Julies is beautiful, smart, and very funny, which makes her vlogs very appealing.

She enjoys recommending skincare products and she always adds a touch of humor to her videos.

Invite to collab: Sign up for free

Influencer #6: The.hannahjensen

The.hannahjensen is a mom and a very successful TikTok beauty influencer.

Image source: TikTok

She has many TikTok videos featuring makeup tips and makeup looks, as well as hair tutorials.

But what makes her so relatable is that she also includes videos of her mom-life.

As for her audience, it consists of both men and women, anywhere between 18 and 44 years old, mostly from the US.

Invite to collab: Sign up for free

Influencer #7: Vidsfromkerrysphone

This is Kerry Renee, a new mom who adores skincare and makeup products.

Image source: TikTok

Kerry creates a lot of product reviews and beauty tutorials, while also talking about her life as a new mom.

Thus, new parents can easily relate to her content.

But even though you would expect her audience to include mostly women, 88% of her followers are men.

So, she can be a good fit for a men’s skincare brand.

And you can check out her YouTube channel if you want to expand your brand’s social media presence further.

Invite to collab: Sign up for free

Influencer #8: being_frugal

Meet Aditi Agarwal, a very popular American beauty influencer who also has a passion for fashion.

Image source: Instagram

What we love most about Aditi’s content is the aesthetic. 

All her reels and posts are very bright and colorful and showcase beauty products in a very attractive way.

Plus, you should know that she’s very popular with an Indian and Pakistani audience of all ages.

Invite to collab: Sign up for free

Influencer #9: whatwouldfallonwear

Fallon is a New York City fashionista and self-taught makeup artist.

Image source: TikTok

Fallon loves creating makeup tutorials showcasing her natural, yet sophisticated makeup looks that don’t use very bold eyeshadows.

But that’s not all!

This makeup influencer also shows her followers how to properly remove the makeup and create a healthy skincare routine.

The majority of Fallon’s audience is made up of American women between the ages of 25 and 34, making her an excellent choice for American makeup brands.

Invite to collab: Sign up for free

Influencer #10: Cecjinksk

Cecilia is another one of our favorite TikTok beauty influencers.

Image source: TikTok

Cecilia creates lots of skincare tutorials and product reviews featuring her glowing, makeup-free skin.

But what we admire most about her is that she also creates a lot of content that promotes a positive body image.

So, it should come as no surprise that most of her followers are young women between the ages of 18 and 34 who look up to her.

Invite to collab: Sign up for free

Start Reaching Out to Beauty Influencers Now

Now that you know all there is to know about the benefits of working with beauty influencers and how to find them, it’s time to start reaching out.

If you’re ready to experience the power of influencers for your beauty brand, we’re here to help. 

Just book a demo with Insense and our team will show you what the tool can do for you.

Share this article
Jose Garcia

Get started with Insense today

Start getting UGC and collaborating with creators for organic posting and whitelisted ad campaigns.

Diverse images of creators

You might also like...