15 Best Micro-Influencer Marketing Platforms in 2024

Some of the best micro-influencer marketing platforms are Insense, Upfluence, Klear, GRIN and a lot more.

These platforms help you to seamlessly navigate the hassle of negotiations, collaboration, and other elements of influencer marketing.

But with so many of these tools in the brand world, how can you identify the right fit for your brand?

In this guide, you’ll find a full comparison between these platforms. Their ratings, pricings, most loved features as well as some downsides to consider. 

We have the full package for you and we can’t wait for you to get started!

Disclaimer: The information below is accurate as of 8th August, 2023.

Best Micro-Influencer Marketing Platforms by Use Case

These influencer marketing platforms are designed for specific use cases.

Below is a list of all 15 software options and their use cases.

• Insense: Best in upscaling paid socials with creators with an all-in-one centralized dashboard.
• Upfluence: Influencer marketing, affiliate programs, creator management, user-generated content, and brand ambassadors.
• Klear: Influencer discovery for maximum return on investment (ROI).
• GRIN: Customer relationship management (CRM) and influencer relationship management (IRM).
• NeoReach: Fraud detection and API integration.
• IZEA: Influencer discovery.
• TRIBE: Creator management and campaign performance measurement.
• CreatorIQ: Reporting and insights.
• Mavrck: Built-in digital creator identification and authentication, content management, and ROI measurement.
• Aspire: Overall campaign management.
• Impact: Discover, recruit, and scale digital creators.‍
• Traackr: Data-driven influencer marketing.‍
• Creator.co: Influencer discovery.‍
• stack influence: Campaign management with proprietary AI technology.‍
• Collabstr: TikTok, YouTube, UGC, and Instagram influencer discovery.

Each of these marketing platforms are created to meet the needs and objectives of various brands and business owners.

Keep reading to explore the features of each of these platforms.

Platform #1: Insense

Insense is an influencer marketing platform that helps you find digital creators and manage all your influencer marketing campaigns, including campaigns with micro-influencers.

Insense can help you upscale your influencer marketing efforts, and enable your brand to handle all aspects of influencer marketing in one centralized dashboard.

G2 Rating

4.4 / 5

What we love

What’s great about Insense is that it offers a wide range of influencers and creators from various niches. 

Whether you are looking for a micro-influencer, a macro influencer, a nano influencer, or a mega influencer, the tool provides you with options of different types of influencers.

Additionally, users have praised Insense for its creative and high quality content creation. This can be attributed to the great support and customer service offered by the platform.

Downsides to consider

For a few users, the pricing package of the brand isn’t as competitive as it should be. 

This, however, doesn’t affect the brand’s reputation to deliver quality content creation, and effectively manage influencer collaborations.

Best for

The platform is best for eCommerce brands and business to consumer (B2C) brands.

Some examples of brands who have worked with Insense include: Wonderskin, Hollywood Hair Bar, and BabyQuip, amongst others.

Top Features

• Creator Marketplace: use the widescale influencer network Insense has to find the perfect match of influencers and digital creators for your brand.
• Creative brief: for the creation of effortless and creative briefs.
• Campaign management: for payments, copyrights, uploads, and performance measurement.‍
• Creator licensing: for running ads using the creators’ handle.

Pricing

Insense has two pricing packages. Let’s see each of them below.  

• The Self Service Package: This is divided into 4 categories: the Trial, UGC, Advanced, and UGC + Creator Ads categories. 

• The Managed Package: The aim of this package is to boost content strategy, content production, and content performance.

Image Source: Insense

Even though Insense doesn’t have a free trial, you can book a demo to walk you through the platform and help you choose the best plan for your brand or agency. 

Platform #2: Upfluence

Upfluence is best known for their expertise in boosting influencer marketing ROI.

The platform focuses on influencer marketing, affiliate programs, creator management, user-generated content, and brand ambassadors.

G2 Rating

4.5 / 5

What we love

One of the outstanding offerings of Upfluence is that the platform allows seamless communication and feedback exchange between a business’s team and their influencers.

Plus, the platform is integrated with Shopify, Hootsuite, Zapier, and other software tools.

Downsides to consider

The pricing package isn’t available on the website. However, user reviews show that the price is considered to be too expensive.

Furthermore, the monthly package isn’t month to month, but rather a billed package which runs for 12 months, which makes it less flexible.

Best for

Upfluence caters to the needs of B2B and B2C brands of all sizes.

Some examples of brands who have worked with Upfluence include: Keen, Verizon, Amazon, and others.

Top Features

• Find relevant influencers: offers an extensive filtering search feature that lets you easily find the right influencers.
• Analyze influencers: helps you assess an influencer’s portfolio with in-depth influencer analytics.
• Workflow and outreach with ChatGPT: boosts your communication and influencer collaborations with ChatGPT integration. 
• Influencer gifting: helps you send gifts to your influencers and execute product seeding initiatives.

Pricing

Price is available upon request.

Platform #3: Klear

Klear is influencer marketing software that allows you to find, analyze, connect, manage, and measure your influencer marketing campaigns. 

With Klear, brands can maximize their influencer ROI and utilize influencer marketing resources on social media platforms, including Instagram, LinkedIn, YouTube, and TikTok.

G2 Rating

4.2 / 5

What we love

The platform simplifies the process of measuring and tracking important metrics and KPIs.

Rather than pulling information from various social media platforms, brands can measure the success of their campaigns in one place.

Downsides to consider

The platform is not entirely suitable for large-scale agencies.

Additionally, some users have expressed displeasure in the platform’s inaccurate influencer profiles.

Best for

Klear is designed for entry-mid level businesses, and enterprises.

Top Features

• Find influencers: gain access to over 30 million influencer profiles and influencer databases.
• Influencer analytics: research influencer insights, audience demographics, and influencer profiles.
• Influencer relationship management: control your campaigns with messaging and content approval tools.
• Measure campaigns: strategize your influencer campaigns by analyzing influencer reach and conversion.

Pricing

Pricing is available upon request

Platform #4: GRIN

GRIN is influencer marketing software which specializes in providing tools for influencer marketing, affiliate marketing, customer advocacy, and branded content.

These tools are created with the aim to foster authentic content creator relationships between brands and influencers and digital creators.

G2 Rating

4.6 / 5

What we love

The organized and intuitive user interface is one reason why we love GRIN. 

Furthermore, the contact tags used to distinguish creator profiles helps in organizing and simplifying influencer discovery.

Downsides to consider

Despite its upsides, GRIN has its limitations.

One such limitation is the platform’s lack of integration with some CMS platforms.

Best for

Ecommerce and fast growing brands. GRIN has worked with various brands such as; Osmo, Everlane, Ipsy and Cuts. 

Top Features

• Influencer comparisons: compare different influencers to find the perfect match for your brand.
• Engagement Rate Calculator: calculate engagement rates based on likes, comments, and shares.
• Influencer Relationship Management: identify fake influencers with GRIN’s advanced algorithms and machine learning features.
• Influencer content management: keep track of all influencer marketing content and user-generated content (UGC), in a single place.

Pricing

Pricing is available upon request.

Platform #5: NeoReach

NeoReach is an influencer marketing tool that can help streamline influencer marketing campaigns.

NeoReach provides its users with exclusive features designed to streamline and optimize their influencer marketing campaigns.  

G2 Rating

4.6 / 5

What we love

The website contains accurate information that simplifies the process of analyzing influencers in terms of their follower count, audience demographics, and specific niche.

Downsides to consider

The platform contains mainly macro influencers, and not as many micro-influencers who are great for cost-effective campaigns. 

Best for

The platform is most suitable for data-driven marketers.

Some examples of brands that have collaborated with NeoReach include: Airbnb, New York Times, and Walmart.

Top Features

• Campaign strategy and direction: use data-driven insights to understand marketing trends.
• Creative brief development: create comprehensive briefs that clearly outline your brand objectives, and desired outcomes.
• Influencer payments: pay influencers directly from the platforms and manage negotiations successfully.
• Content licensing & compliance: secure your usage rights and ensure compliance to the rules of all social media channels.

Pricing

Pricing option is available upon request.

Platform #6: IZEA

IZEA is an influencer creator marketplace that helps you upscale your brand with influencer campaign management and campaign performance tracking. 

G2 Rating

Unavailable on G2

What we love

One of the platform’s outstanding features is its open bidding, which enables brands to invite influencers and content creators to bid on campaign collaborations.

Additionally, brands can track the performance metrics of various influencers and then choose the best fit for them.

Downsides to consider

The cost for a full influencer campaign management package is quite expensive, with figures starting at $100k.

Best for

It’s a top choice for large-scale brands and agencies, providing comprehensive influencer digital marketing techniques to expand your efforts.

Top Features

• Keyword search: use the keyword search functionality to find brands that align with specific keywords in your campaign.
• Data and insights: get data points on content creation, influencer’s audience, KPIs (key performance indicators), and engagement metrics.
• Direct offers and negotiations: openly discuss and negotiate your campaign budget with potential influencers.
• Scheduling and tracking: schedule branded content posts for publishing and track the performance of these posts.

Pricing

IZEA has 3 pricing packages:

• IZEA Flex: A 10-day free trial with plans starting at $130/month.
• The Creator Marketplace: Allows users to find influencers to work with. Starts at $6.
• Managed Services: Starts at $100K.

Platform #7: TRIBE

TRIBE is a platform that combines technology and an expert support team to empower brands and agencies to run their micro-influencer marketing campaigns.

The platform provides users with campaign and creator management, onboarding and training settings, and campaign performance and tracking.

G2 Rating

4.3 / 5

What we love

The platform’s onboarding process is seamless. Additionally, their customer support team responds to all queries within a short time frame.

Downsides to consider

It can be quite tiring having to go back and forth responding to personalized influencer messages.

Best for

The platform is ideal for brands and agencies.

Top Features

• Performance data: measure your ROI by tracking your performance data directly from TikTok, Instagram, and Pinterest.
• Customer success team: receive help from experts when setting up your campaign.
• Automated technology: Rather than spending hours, use the platform’s automated feature to sort out product sampling, payment, approvals, and legal work. 

Pricing

TRIBE offers two packages:

• TRIBE: this package comes with an end-to-end tech platform and a support team.
• TRIBE Plus: this package comes with a fully managed and customized solution.

The exact costs of the packages are only available upon request.

Platform #8: CreatorIQ

CreatorIQ is a creator marketing platform that focuses on helping brands increase their reach, improve customer loyalty and retention, scale content production, and boost revenue.

Through the platform, business owners can integrate APIs into their businesses, and monitor competitors.

G2 Rating

4.6 / 5

What we love

It’s good for tracking and influencer discovery. 

The platform’s interface simplifies the entire campaign process, from discovery to planning, and execution.

Downsides to consider

Due to the amount of users on the website within a particular period, the site can sometimes be slow.

Best for

It’s mostly recommended for businesses with abundant financial resources.

Examples of their clients are: H&M, Sephora, Yeti, and Disney.

Top Features

• Reporting and insights: use the platform’s data insights to create custom monthly performance reports.
• Competitor benchmarking: compare your performance with that of your competitors.
• Paid social and ad permissions: efficiently monitor your paid assets and grant permissions.
• API integrations: integrates CreatorIQ with other systems to fully optimize your digital marketing strategy.

Pricing

Pricing is available upon request.

Platform #9: Mavrck

Mavrck is an influencer marketing platform for retail, Consumer Packaged Goods (CPG), fashion and apparel, food and beverage, and eCommerce.

With Mavrck, brands can discover and grow with creators, manage campaigns, and measure ROI.

G2 Rating

4.5 / 5

What we love

The referral program is one of the platform’s key features. 

Also, you can run multiple campaigns at the same time. 

Downsides to consider

You can sometimes experience technical bugs and inaccurate reporting on the platform.

Best for

It’s best suited for agencies and large-scale companies.

Some examples of customers who trust Mavrck include: Oreo and Netflix.

Top Features

• Influencer marketing: discover, activate, manage, and measure your influencer collaborations.
• Rating and reviews: launch new products with star ratings and reviews.
• Full stack content creation: simplify your content creation journey with customizable tools and collaborative features.
• Referral programs: use promo codes & referral codes to track online and in-store conversions.

Pricing

Pricing is available upon request. However, users can request a demo.

Platform #10: Aspire

Aspire is an influencer marketing platform that helps brands generate more sales through affiliates.

You can use the platform to find content creators, manage campaigns, create ads & drive revenue.

G2 Rating

4.6 / 5

What we love

The platform’s user-friendly interface makes tracking and monitoring really easy.

Additionally, the influencer relationship management feature helps promote effective communication between brands and influencers, thus fostering better marketing campaigns.

Downsides to consider

For accurate influencer discovery, you might need to have an exact influencer account name.

Best for

It’s best suited for eCommerce brands.

The platform is trusted by brands such as: Truff, Monos and Sunday Riley.

Top Features

• Influencer search: search for Instagram influencers, Facebook, YouTube, Pinterest, and TikTok influencers.
• Relationship management: invite creators to apply to your campaign, edit your workflow stages, organize your contacts, and respond to all communications.
• Sales generation: create shopify promo codes, boost your best performing influencer content, and manage all affiliate sales in one place.
• Measurement and reporting: turn your influencers into affiliates with incentives and timely payouts.

Pricing

Pricing is available upon request.

Platform #11: Impact

For discovery, recruitment, and scaling, Impact is the right platform to use.

The platform has 2 sections for brands and agencies. Each section has specific influencer tools and resources to help meet their marketing goals.

G2 Rating

4.6 / 5

What we love

Impact’s reporting, tracking, and data-insights are quite accurate.

Furthermore, they offer the opportunity to connect with various creators and share links to different types of content forms.

Downsides to consider

Although the platform’s customer service is really good, their user interface can be a bit complicated, as it’s not so intuitive.

Best for

Best for brands and agencies.

Top Features

• Find influencers: brands can join the marketplace and directly receive proposals from the right influencers and creators in real time.
• Flexible campaign management: automate your deliverables and amplify your content.
• Payments: negotiate with influencers and set payment terms.
• Maximize creator impact: track and easily report the performance of your influencer partnerships.

Pricing

Pricing is available upon request.

Platform #12: Traackr

Traackr is influencer software designed to assist data-driven marketers who aim to gain visibility, build awareness, and drive sales.

The platform’s key features are perfect for enhancing marketing campaigns, optimizing ROI, and streamlining influencer partnerships.

G2 Rating

4.3 / 5

What we love

The ease-of-use, simplified user experience, and great customer service is why Traackr is considered amongst the best influencer marketing platforms.

Downsides to consider

Users might experience glitches or slow loading time when using the platform.

Best for

It’s suitable for midsize enterprises and agencies. Some examples of brands who have worked with Traackr are: Michelin, Coty, and L’Oréal.

Top Features

• Influencer gifting and product seeding: you can use the shopify integration to track the amount of products you give to influencers.
• Governance and compliance: protect your brand’s reputation with the platform’s automated monitoring. 
• Paid campaigns: allocate budgets, negotiate terms, and track ROI.
• Affiliate programs and social commerce: embed the platform’s code snippet on all your ecommerce integrations.

Pricing

Pricing is available upon request.

Platform #13: Creator.co

Creator.co is considered to be one of the best influencer marketing platforms. It focuses on partnerships, growth, connection, and earning. 

Brands can explore different collaboration opportunities, and track the progress of each one.

G2 Rating

4.6 / 5

What we love

Creator.co provides a variety of content creators and micro-influencers to suit different creative styles, niches, and objectives such as brand awareness.

Additionally, the support provided by the marketing team helps in easing workflow and campaign management.

Downsides to consider

The creator pool is mostly based in America. Therefore boosting international awareness with this tool can be a bit challenging.

Best for

For small and medium scale businesses.

Top Features

• Controlled access: create social media metrics for prospective influencers, to help filter your influencer search.
• Product seeding: promote authenticity by enhancing the content created by your influencers through product seeding.
• Technology: commission your payments, review and approve content, and create briefs.
• Support: grow your influencer marketing programs using the platform’s dedicated marketing team.

Pricing

Creator.co has 4 pricing plans, with the exclusion of add-ons. These plans include:

• Self-Serve: $460 per month.
• Start-Up: $1795 per month.
• Trailblazer: $2695 per month.
• Bespoke: $3495+ per month.

Add-ons

• Affiliate Integration: $95.
• Social Media Ads Management tools: $1495.
• Social Media Content Management tools: $1995+.

‍

Platform #14: stack influence

If you’re looking for micro-influencers, stack influence may be a good place to start.

From landing page creation to influencer accumulation and campaign management, this platform does it all for eCommerce business owners.

G2 Rating

4.6 / 5

What we love

The platform is effective when searching specifically for micro-influencers to create UGC. 

Downsides to consider

Managing long-term campaigns can be a bit challenging especially if you’re unfamiliar with distributing influencer posts evenly.

Best for

Merchants and E-commerce businesses.

Top Features

• AI-driven micro-influencer validation: this feature helps you evaluate a micro influencer’s demographic and geographic data. 
• Social and campaign analytics: get insights on your daily impressions, likes, comments and other engagement metrics.
• Social promotions: trade your products with micro-influencers for social media promotions.
• Product collaborations: ensure 100% guaranteed influencer collaborations and avoid losing any inventories on your campaigns.

Pricing

Stack influence only charges users when an influencer completes a social promotion.

The exact flat fee is available upon request.

Platform #15: Collabstr

Collabstr is an influencer marketing platform that helps you find UGC influencers on Instagram, TikTok, and YouTube.

From fashion content creators to comedy writers and lifestyle influencers, Collabstr helps you explore your campaign goals. 

G2 Rating

Not available on G2

What we love

The engagement rate calculator simplifies the tracking process.

Rather than using different analytics of various social channels, you can simply check engagement rate using the search filter. 

Downsides to consider

The platform has no integrations.

Best for

Mid-scale and large-scale brands.

Some examples of brands that they have worked with are: Hopper, Wealthsimple, and Clickup.

Top Features

• Influencer marketplace: find your influencers according to platform and category.
• Engagement rate calculator: use TikTok and Instagram engagement rate calculator to check the progress of your content for free.
• Influencer campaign brief: create and customize your campaign brief using the platform’s templates.
• Influencer contract: draft a free influencer contract using Collabstr’s template.

Pricing

Pricing is available upon request.

Looking for a Micro-Influencer Marketing Platform?

In this post we gave you an overview of the best fifteen micro-influencer marketing platforms for successful social media campaigns with micro-influencers.

To choose the most suitable platform, consider your business goals, needs, and objectives.

Wanna know more and make sure you’re taking the right steps?

Book a demo with Insense.

Frequently Asked Questions (FAQs) 

Below are answers to some of your most common questions around micro-influencer marketing.

What is a micro-influencer platform?

This is a platform that matches you with micro-influencers with a follower base ranging between 5k - 20k followers.

What is micro-influencer marketing?

It’s a form of digital marketing where social media users with followers between the range of 5k - 20k, promote products and services, making it easier to reach a more specific target market.

What are the benefits of micro-influencer marketing?

Some of the benefits of working with micro-influencers include: 

• High ROI.
• Genuine and authentic content creation.
• Improved trustworthiness.
• Increase in leads and conversions.

‍