Just like any other industry out there, the health and wellness industry needs good digital marketing to thrive.
And if you haven’t tried influencer marketing until now, don’t waste any more time!
While many think this digital marketing strategy is effective only for clothing and beauty brands, this couldn’t be further from the truth.
Everything changed once the COVID-19 pandemic hit and the health hashtag reached outstanding highs.
Now, you’ve got plenty of health influencers out there addressing health and wellness issues.
And these people can take your brand to the next level.
Still not convinced?
No worries; we’re here to give you all the insights, together with a list of our favorite health influencers.
Let’s dive in!
What is a Health Influencer?
A health influencer is a social media user with lots of followers, who shares health-related content on various social media platforms.
Health influencers can be healthcare providers, dietitians, nutritionists, fitness coaches, or health and wellness enthusiasts.
This type of influencer-generated content can be evidence-based, based on personal experiences, or a combination of the two.
However, when health influencers share insights from their personal journey, their content becomes more credible and authentic.
As such, they can connect with their audience on a more personal level and influence their behavior.
And that’s precisely why many health and wellness brands partner up with health influencers to promote their products or services.
As for the content they produce, it can include:
- Tips for a healthier lifestyle
- Healthy recipes
- Product reviews
- Self-care tips
- Fitness routines
- At-home workouts
- Mental health tips
You can find health influencers on social media platforms, like Meta, TikTok, and YouTube channels.
But you can also collaborate with health content creators who are bloggers or podcast hosts.
Now, let’s take a look at some of the benefits of these partnerships.
What are the Benefits of Partnering Up With a Health Influencer?
Influencer marketing campaigns bring lots of benefits to the health and wellness industry and here are some of the main ones:
- Enhanced brand reach and awareness: Micro-influencers have thousands of followers, which means all those people will learn about your brand.
To reach an even wider audience, team up with several social media influencers.
- Target audience reached more effectively: People who follow health influencers are genuinely interested in health and wellness, so they are more likely to convert into customers.
After all, it doesn’t matter how many people learn about your brand if they’re not interested in what you’re selling.
- Credibility and trust strengthened: Let’s face it, consumers no longer trust Big Pharma.
A 2023 Ipsos survey shows that only 34% of consumers consider pharmaceutical companies trustworthy.
And the same goes for any other health and wellness brand.
Instead, consumers believe and trust the opinions, advice, recommendations, and testimonials of health influencers.
For instance, a user will be more inclined to buy your dietary supplements when they see their favorite wellness influencer raving about them on social media.
- Reduced stigma drives conversions: By sharing personal stories about their physical or mental health issues, health influencers can raise awareness and reduce the stigma surrounding sensitive health-related topics and products.
For instance, when a fitness influencer talks about their weight loss struggles, they offer a safe space for overweight users to share their stories, while also motivating them to take action and try your brand’s remedy.
So, as you can see, there are plenty of reasons why you should start building an influencer marketing strategy.
But how do you find the right health influencer for your brand?
Keep reading and find out.
What to Look for in a Heath Influencer for Your Brand
There are lots of influencers sharing health information and promoting healthy lifestyles on social media platforms.
But they are not all right for your brand.
That’s why you should use the following evaluation criteria before deciding:
- Follower count and engagement rate: Clearly, if your goal is to enhance reach and conversions, you need a health influencer with a large and engaged following.
Just keep an eye out for those fake followers.
- Content quality: Since we’re talking about people’s well-being, there’s no room for misinformation.
So, you should check the accuracy of the health information and see if it’s evidence-based.
Otherwise, you risk ruining your brand’s reputation.
- Positive content: Health influencers should inspire positivity, even when talking about sensitive mental or physical health issues.
After all, that is what will motivate their followers to make healthy lifestyle choices.
For instance, a personal trainer who humiliates overweight people will clearly damage your fitness brand’s image.
So, now you know what to look for in a collaborator.
But how do you find influencers?
Well, you can approach this in two ways: manually or automatically.
If you want to find health influencers manually, you can identify the most popular health-related hashtags and add them to your social media platform’s search bar.
Then, you have to analyze each person using those hashtags to identify their follower count, content, and engagement to determine if they are an influencer or not.
Unfortunately, this is very time-consuming and often inaccurate.
That’s why we recommend finding health influencers automatically, using an influencer marketing tool, like Insense.
Insense is a micro-influencer marketing platform that offers a large database of influencers.
In addition, the Insense advanced search filters can help you narrow down your search by influencer and audience demographics.
So, you’ll be able to identify the right health influencers in just a few minutes.
Isn’t that amazing?!
So, there you have it; all you need to know about working with health influencers.
Now, let’s meet some of them.
10 Top Health Influencers to Collaborate With
To make your life easier, we’ve hand-picked some of our favorite health influencers whom you can start collaborating with right away.
And don’t worry; all these Instagram and TikTok influencers have been properly vetted.
Here they are!
Creator #1: cdub.health
Meet Cal, one of our top TikTok fitness influencers and the co-founder of Fit & Untamed, a network of fitness professionals who educate people about healthy living.
With a body like that, it’s no wonder that so many users are seeking fitness advice from this Los Angeles–based influencer.
If you check out Cal’s TikTok content, you’ll see lots of workout and nutritious meal prep videos that will help you get into shape.
And the best part is that his followers are equally divided between men and women, which makes him a great match for any fitness brand.
Invite to collab: Sign up for free
Creator #2: laura.b.healthy
Laura is an American health influencer dedicated to helping people eat better.
What we love most about Laura’s TikTok vlogs is that she chooses highly nutritious, yet easy-to-make and delicious food recipes.
What’s more, she also shares insights about her own weight loss struggles that make her very relatable.
Her audience is mostly women between the ages of 25 and 34, so she would fit right in with healthy food and supplement brands.
Invite to collab: Sign up for free
Creator #3: fitzcourtknee
This is Courtney Crawley, an Instagram fitness influencer with a body to die for.
On her Instagram account, Courtney shares amazing photos of her beautifully sculpted body that could effortlessly promote sports apparel.
But she also posts many reels featuring her workouts, so she would also make a great representative for fitness equipment.
As for her followers, they consist mostly of young men and women between the ages of 18 and 24.
Invite to collab: Sign up for free
Creator #4: itsfitmadiwilson
Madison Wilson is one of the best Instagram content creators to be inspired by when it comes to healthy living.
First off, Madison promotes a positive body image for women of all sizes, which is one of the things we love most about her content.
She also shares some of her workouts and documents her own weight loss journey, which makes her content more credible and relatable.
But the most important message she sends her Instagram followers is to regularly go and get checked up by a doctor to prevent serious health issues.
So, any health or wellness brand out there, targeting women between 18 and 34 would be lucky to have her as a partner.
Invite to collab: Sign up for free
Creator #5: tiffanycubbison
Meet Tiffany, an American TikTok influencer passionate about holistic health.
Remember how we mentioned in the beginning that health influencers have the power to drive action by reducing stigma?
Well, Tiffany is one of the best examples we’ve got.
In her TikTok videos, she shares her story about her past troubles with alcohol and how she’s been living sober for more than 3 years now.
In addition, she also talks about her gut- and liver-health issues and the remedies she’s been trying.
Overall, Tiffany sparks conversations about sensitive social and health issues and helps her followers feel less alone in their struggles.
So, she could easily promote supplements and plant-based medicine for gut and liver health, as well as addiction treatment services.
Her followers are young women between 18 and 34 years old.
Invite to collab: Sign up for free
Creator #6: elizabethsalazarrr
Elizabeth Salazar is an American healthy-food TikTok influencer and a mom.
If you check out her TikTok video content, you’ll find lots of nutritious and mouth-watering meal prep ideas.
Plus, you can catch a glimpse of Elizabeth’s content creation skills if you look at her vlogs showcasing Isopure protein shakes.
Her followers are 90% female, mostly between the ages of 18 and 24.
Invite to collab: Sign up for free
Creator #7: Osamoje
Osamoje is a public health advocate and certified personal trainer based in Los Angeles.
We absolutely adore Osamoje’s Instagram content because he shares a lot of evidence-based health information, which is pretty rare on social media.
So, he could partner up with healthcare providers to promote their services, while raising awareness on various health issues.
In addition, he also posts many reels of his workout routines alongside inspirational messages, which makes him a perfect fit for fitness brands.
The majority of his followers are men between the ages of 25 and 34.
Invite to collab: Sign up for free
Creator #8: Aaron.m.chan
Meet Aaron, a Dallas-based TikTok fitness influencer with a huge engagement rate.
We believe users love Aaron’s TikTok content so much because he’s very relatable.
Aaron promotes a more natural, yet fit body image that is more achievable.
Surprisingly, 60% of his followers are women, while the rest are men between the ages of 18 and 24.
So, if you want to target a younger audience, he would be a great choice.
Invite to collab: Sign up for free
Creator #9: _karlarodriguezr
Karla Rodriguez is a Colombian food and fitness coach with a huge Instagram following.
This Latino beauty shares many Instagram posts and reels showcasing her at-home workouts and healthy food choices.
So, if you want to expand your brand’s reach to Latin America, you can partner up with Karla to promote your sports apparel or nutritious food and supplements.
As for her followers, they are men and women between 25 and 34 years old.
Invite to collab: Sign up for free
Creator #10: ashisatthegym
Meet Ashlen, a young fitness and wellness influencer, who’s all about promoting a healthy lifestyle.
If you check out her Instagram account, you’ll see that Ashlen documents her fitness routines, while also showcasing cute gym outfits.
So, she would align perfectly with sports apparel brands.
And if you’re still not convinced, just look at the content she created in collaboration with Doyoueven, an Australian activewear brand.
Her followers include both men and women between the ages of 18 and 34.
Invite to collab: Sign up for free
It’s Your Turn Now — Find the Perfect Health Influencers to Work With!
As you can see, there’s no shortage of great health influencers to partner up with.
You just need to find the right fit for your brand.
And we can help you do that in no time.
So, don’t waste any more time and book a demo with Insense.
