Top 10 Influencer Outreach Tools [2025]

Influencer outreach tools are software platforms that automate finding, vetting, and contacting social media creators.

These tools replace manual Google searches and spreadsheets.

They use data filters to match brands with influencers based on audience demographics, engagement rates, and

Sounds like something you’re dealing with?

Well, you’ve come to the right place. 

In this guide, you’re going to discover some of the best outreach tools on the market so you can find influencers with ease. 

Let’s get started!

What Are Influencer Outreach Tools? 

Influencer outreach tools are software that can help you find the right social media influencers for your marketing campaigns.

These tools will save you a lot of time and effort that would have otherwise been spent searching for influencers the traditional way.

You know, like going through the Google search engine or scouring social media platforms for contact information.

In some instances, you then have to wait for days to get their approval.

It can be a lot to deal with.

But using influencer outreach tools? That's a better option. These tools will help you find influencers using filters like their audience, social media platforms, age group, location, demographics, and more. 

This way, you’ll be connecting with only the best influencers who fit the profile you want. 

But that’s not all these digital tools have to offer. 

We’ll share more of their benefits in the next section.

Why You Need Them

• Speed: Filter millions of accounts in seconds rather than hours.
• Safety: Detect fake followers and sudden engagement spikes before you pay.
• Management: Track conversations, product shipping, and content rights in a single dashboard.

And now for the big reveal — let’s go over some of the best outreach tools for influencer campaign management.

Top 10 Influencer Outreach Tools 

By now, you already know why outreach software is important for your campaign. 

So let’s go ahead and unpack our recommendations.

1. Insense

First on the list is our very own platform — Insense. 

Insense is one of the best influencer marketing platforms, where you can find influencers to work with. 

If what you need is a tool where you can find influencers or content creators and scale your UGC ad production, then Insense is your go-to platform. 

Now we’re not just saying that, our customers did. Here’s what one of them said:

“After only 9 months on the platform, we worked with over 90 creators and generated over 150 creative assets at a very competitive cost. We used this content for our creator ads and had really good results. One creator helped us increase conversions by 5% with her content alone."‍

Top Features 

Insense is considered a top platform by our customers because of different features, including:

• Creator marketplace: We’ve got an influencer database of over 68K influencers. You get to find influencers using filters like gender, age, etc. You can also analyze their profiles, previous partnerships, and performance. 
• Campaign management: When you launch a campaign on Insense, you can analyze how well it’s going, and supervise submissions and engagement rates. 
• Direct chat: On Insense, you get to have real-time conversations with influencers and get notifications. 
• Payments and copyright: You’ll have digital copyright to any content that’s commissioned through Insense. 
• Creative brief: This is a document summarizing what you want your campaign to be like, in terms of target audience, video content, and price. It’ll help you identify influencers who are the right fit for you. 
• Creator partnership ads: You can also run paid ads directly from Insense. You just connect the influencers’ social media accounts and take it up from there.

Pricing 

Insense offers four customized pricing plans. The least expensive is our UGC plan starting at $500 per month. 

Then, there’s a managed service plan starting at $1,600 per month. It’s our most popular package and it helps scale your UGC ad marketing campaign. 

Lastly, we’ve got an Advanced plan starting from $1,500 per month. This plan offers a dedicated platform manager, creator shortlisting, campaign launching, and more.

2. Hypefy

Hypefy is an influencer outreach tool that helps brands contact creators at scale.

On Hypefy you can find creators, send structured outreach messages, track replies, and manage conversations in one place.

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Top Features 

Here are some of Hypefy’s top features:

• Automated outreach sequences and reminders.
• Inbox for creator communication and reply tracking.
• Campaign briefs and creator suggestions supported by AI.
• Content review and performance dashboard.
• Contract and payment handling inside the platform.

Pricing 

Hypefy does not publish fixed pricing. You need to request a demo for a custom quote

3. Upfluence

If you’re looking for a platform that can help you run end-to-end influencer marketing campaigns and affiliate or brand ambassadorship programs, then Upfluence is the platform for you. 

On Upfluence, you can either search for influencers in different sectors or turn your customers into influential affiliates. 

In other words, you get to find creators or influencers who already love your brand, using different filters like niche, location, or engagement rates.

Top Features 

Upfluence’s main features include:

• Influencer discovery so you can find influencers based on data.
• Creator relationship management (CRM) to manage your influencer campaigns with a customized workflow.
• Payment automation to pay partners with a single click. 
• Influencer tracking to automatically measure sales and return on investment (ROI). 

Pricing 

Upfluence doesn’t publish fixed, one-size-fits-all pricing. Instead, they offer a modular, custom quote model, you pick which “modules” you need (e.g., discovery, campaign management, payments), and they build a package around that.  

All contracts come with a minimum 12-month commitment.

4. GRIN

GRIN is a management platform advertisers and brands can use for influencer marketing, affiliate marketing, branded content, and more.

There are different ways to find influencers on this management tool. You can leverage creator search using different filters or while browsing social media. 

They’ve got other options too such as:

• Landing pages: To connect you with creators willing to work with you. 
• Social listening: You get to find influencers discussing your brand on social media. 
• Curated lists: You describe your ideal influencer and the GRIN team will present you with prospects.

Top Features 

GRIN has different features for influencer outreach. They include:

• Influencer recruitment provides you with different options to find influencers for your campaigns.
• User-generated content (UGC) management to store and track all the content influencers have created for you. 
• Reporting and analytics to track influencers' performance and your ROI. 
• Payments so influencers get paid seamlessly and you can track your expenses.

Pricing 

GRIN’s pricing structure is only available on request. You have to fill out a form to learn more about that. 

However, you can request a demo to see the platform in real time.

5. Aspire.io

Aspire is another creator outreach platform that can help you find influencers, manage content marketing campaigns, and track results too.

On this marketing platform, finding influencers is a two-way street. You can either actively find them or be found by them. 

And it’s not just influencers you can discover here. 

Aspire can help you find brand ambassadors, affiliates, customers, or creators — basically, influential people.

Top Features 

Here are some of Aspire’s major features:

• Influencer search engine to find and contact influencers across different social media platforms. 
• Creator marketplace where you can share campaigns and receive inbound applications from influencers. 
• Campaign management to help you build a custom influencer campaign workflow.
• Content management so you can track, review, and approve content from influencers within Aspire. 

Pricing 

Aspire’s pricing package isn’t listed on their website at the moment. 

You’d have to reach out and request a demo to learn more about their prices.

6. Hunter

Hunter is digital marketing software that can help you find influential people in your industry. 

To be more specific, it’s an outreach tool for finding the email addresses of these people.

Top Features 

Hunter’s features include:

• Domain search for finding the best person to reach out to from a website or company name. 
• Email finder to get the email of any professional by typing their names. 
• Email verifier so you’re sure emails are getting to the right person.

Pricing 

Hunter has four pricing packages:

• A Free plan
• Starter plan at $34/mo for 500 searches.
• Growth plan at $104/mo for 5,000 searches.
• Business plan at $349/mo for 50,000 searches. 

Author's Note: Skrapp is another email finder that integrates with LinkedIn to help locate verified contact information for potential influencers.

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7. Awario

Awario is a social listening tool that surfaces influencers and conversation leads. It is not an outreach platform in the same sense as a CRM or outreach automation product.

Awario finds mentions and identifies top influencers in those mentions. Use it to discover voices, find real-time outreach opportunities, and collect leads.

It does not offer built-in mass outreach automation or an influencer CRM workflow.

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Top Features 

Here’s an overview of some of Awario’s features:

• Real-time brand and keyword monitoring across web and social.  
• Influencer identification by reach and mention impact.  
• Leads stream for social selling and outreach opportunities

Pricing 

• Starter plan for $49/mo. 
• Pro plan for $149/mo. 
• Enterprise plan for $399/mo. 

8. Pitchbox

Pitchbox is an outreach platform for SEO expert brands to find bloggers, influencers, and publishers within your industry. 

This platform can help you scale link-building campaigns. It handles the whole process — reaching out to prospects, emailing them, automated follow-ups, and just managing the entire workflow.

Top Features 

Some of Pitchbox’s main features are:

• Contact discovery for finding contact details for bloggers and influencers. 
• CRM to streamline communications and tasks to a single location. 
• Reports for insights into influencers and blogger outreach campaigns. 
• Outreach workflow to segment your team’s work.

Pricing 

Pitchbox has three pricing options:

• Pro plan, starting at $195/mo
• Advanced plan, starting at $495/mo
• Scale plan, starting at $795/mo

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9. Speekly

Speekly is a UGC video marketplace that sources short promotional videos from vetted creators. It focuses on content creation and licensing, not cold outreach.

Speekly lets brands order UGC videos from a curated pool of creators, handles contracts and payments, and delivers ready-to-use creatives. It does not provide outreach sequencing or an influencer CRM.

Top Features 

Speekly’s main features include

• UGC video ordering and delivery workflow.  
• Creator vetting and quality checks before assignment.  
• Contracts and payment handling for delivered content.

Pricing 

15‑second videos €129, 30s €149, 60s €169. Raw footage, credit packs, and enterprise plans available.

10. BuzzSumo

BuzzSumo is a digital tool that a marketing agency can use to improve its outreach strategy and to find the most influential people in your industry. 

With BuzzSumo, you get to study influencers you wanna work with so you can develop lasting connections with them. 

How?

By analyzing content on social media apps like TikTok, Twitter, or Instagram to discover who has authored the most content or who has the most shares.

Top Features 

Here are a few of BuzzSumo’s features: 

• Content discovery to come up with ideas by browsing trends, forums, and topics. 
• Content research for scanning posts to help you uncover new insights. 
• Influencer discovery to find influencers based on topics or the amount of content they’ve produced.
• Monitoring to track social media mentions of your brand, products, and competitors.

Pricing 

BuzzSumo has four pricing plans: 

• Content creation starts at $199/mo for a single user. 
• PR & comms starting at $299/mo for 5 users. 
• Suite starting at $499/mo for 10 users. 
• Enterprise starts at $999/mo for 30 users. 

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Benefits of Influencer Outreach Tools 

With the help of influencer marketing software, you can streamline your influencer outreach process, including how you run campaigns. 

From sourcing content creators or micro-influencers to tracking their performance. 

Here’s an overview of what outreach tools can help you accomplish: 

✅Seamless influencer discovery 

Such tools usually have a large influencer database, making it easy to find the right influencers for your influencer marketing campaign. 

As we saw earlier, you get to use different filters to streamline the influencer search. 

This is way faster than the traditional method. 

And who knows, it could lead you to several go-to influencer partnerships that last for years.

✅Targeted audience reach 

For your campaign, you’ll want to connect with influencers whose target audience aligns with yours, right?

Well, an outreach tool can help you do exactly that. 

Thanks to the filters we mentioned earlier, you’ll get to connect with influencers with a similar audience to yours. 

And you know that because you can check influencer profiles right on the platform and analyze the kind of followers they have. 

✅Enhanced relationship management

If you’ve gone the traditional way for your outreach campaigns before, you’ll notice that communicating with prospects can be challenging. 

As such, collaboration isn’t always straightforward either. 

But with an outreach tool, you can connect and have discussions with influencers right on the app. 

This makes it easy for you to communicate better and develop great relationships with influencers.

✅Campaign tracking and analytics 

When the influencer marketing campaign has kicked off, outreach tools also help you measure how well it’s doing. 

You know, by tracking metrics like engagement rates or conversion rates for different influencers. 

This way, you can identify what works with an influencer, how to adjust the campaign, or even measure your return on ad spend (ROAS). 

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Improve Your Influencer Outreach Game With The Right Tool 

We’ve touched on a lot of tools that can help streamline your influencer marketing efforts. 

But does that mean you have to try all of them out before you find ‘the one’?

Well, not really.

However, you have to start somewhere. You can begin by booking a demo with Insense and let’s show you how to find potential influencers for your campaigns.