Why Insense Stands as the Best UGC Agency for Brand Collabs

December 19, 2024

Min

Jade Cottee

Content Marketing Manager

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Insense is a marketplace to collaborate with creators for UGC, posting, and whitelisted ads.

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Working with a user-generated content (UGC) agency can be a game-changer for your brand as long as you partner with the right one.

The problem is that finding a platform that can produce authentic, high-quality content that truly represents your brand and drives real results is tricky.

To better understand the stakes, we’ll show you the benefits of working with a reputable UGC platform.

Then, we’ll explain why Insense stands out as the best UGC agency for brand collaborations.

Let’s begin!

What is UGC?

UGC is any type of content consumers produce to share their thoughts or experiences with a brand or product.

User-generated content can include everything from product photos and reviews to unboxing videos, tutorials, and testimonials.

UGC can be used for websites and email campaigns, but it is most effective on social media platforms.

UGC is important because it has the power to:

Build brand credibility and consumer trust
Increase brand reach and awareness
Enhance engagement
Drive conversions and sales

Social media users can create UGC voluntarily or be hired by brands to produce it.

Businesses can engage customers, employees, professional UGC creators, or influencers to generate content for them.

However, finding skilled collaborators is no easy feat, which is where UGC agencies come in.

Keep reading to discover the incredible advantages of partnering with these agencies.

What Are the Benefits of Working With a UGC Agency?

First, you need to know that both big and small brands can benefit from working with a UGC agency.

That’s why UGC platforms typically offer various pricing plans that can accommodate different budgets.

Now, check out the top three advantages of partnering with these agencies.

✅ Find creators quickly

Manually searching for content creators who match your niche, brand, and target audience is time-consuming and inaccurate.

UGC platforms give you access to an extensive database of vetted creators and influencers specializing in various industries.

At the same time, these agencies offer automatic creator-discovery features and advanced search filters that save you valuable time.

✅ Source more high-quality UGC

If you want to run social media UGC campaigns that drive results, you need to generate large amounts of high-quality content constantly.

Doing this in-house requires a lot of manpower, creativity, time, and resources.

However, a UGC agency allows you to collaborate with multiple UGC creators who can provide quality and quantity quickly.

✅ Access industry expertise

Partnering with a UGC agency gives you access to invaluable industry expertise that can elevate your brand’s social media strategy.

These agencies have in-depth knowledge of each platform’s characteristics and user preferences and can help you build UGC campaigns that generate outstanding results.

Moreover, UGC platforms stay on top of the latest trends, allowing your brand to stay relevant at all times.

All these benefits are great, but Insense has a lot more to offer.

Learn all about it in the next section.

How Insense Helps With Brand Collaborations

Insense is an all-in-one UGC agency specifically designed for running influencer marketing and UGC campaigns at scale.

Our client portfolio consists of over 1.7K DTC and Amazon brands, digital services, mobile apps, and growth agencies.

With years of industry experience and a team of highly skilled professionals, our agency can help your brand make the most of social media marketing.

Check out some of the main benefits of partnering with Insense:

Large content creator network

Insense gives you access to over 20K skilled UGC creators and influencers of different ages and nationalities.

Our creators specialize in a wide range of industries, including:

Beauty and care
Fashion
Travel
Consumer goods
Gaming and technology

So, you’ll have no trouble finding collaborators who match your brand’s niche and target audience.

You can also use our influencers’ established social media communities to reach new audiences.

Likewise, you can partner with creators from different countries to reach new markets and scale your brand.

Seamless workflow

One of the main advantages of working with Insense is that it automates multiple tasks and simplifies your workflow.

Here are some of our most practical features:

1. Creator Marketplace

Our Creator Marketplace lets you identify creators that fit your requirements in just a few minutes.

Use our advanced filtering options to select the platform, niche, audience, creator demographics, and price range, and browse the results.

2. Creative Brief

Our UGC agency offers an intuitive and comprehensive Creative Brief that even a non-specialist can quickly fill out.

Specifically, our brief contains pre-made choices and helpful hints that will guide you through every step of the process.

In the brief, you’ll provide information about your campaign format, product details, and creator and creative asset requirements.

After launching the brief, the creators who fit the bill will apply to your campaign.

3. Direct Chat

Once you find a creator you like, you can negotiate pricing and discuss further campaign details using our in-app Direct Chat.

This messaging feature allows you to communicate effectively with all your creators throughout your campaigns.

Moreover, you’ll also receive the UGC and authorize creator payments through our Direct Chat.

Access to multiple platforms

Insense specializes in social media marketing on Facebook, Instagram, and TikTok.

Specifically, you can use our UGC platform to run:

Moreover, Insense is an official Meta Business Partner and TikTok Marketing Partner, making it ideal for sourcing UGC for Meta Whitelisting and TikTok Spark Ads.

But that’s not all!

We’ll grant you full digital usage rights for all the creative assets you commission on our platform.

Therefore, you can repurpose our UGC across different platforms.

Data-driven insights

Regardless of the type of UGC campaigns you launch, you need to track and measure their performance constantly.

Otherwise, you risk wasting much time and money on ineffective social media strategies.

Our Performance feature provides real-time, comprehensive analytics for your content’s engagement, CPM, CPE, and views.

At the same time, you can use this feature to track your creator collaborations and platform spending.

Ultimately, you’ll be able to identify the strengths and weaknesses of your UGC campaigns and optimize for better outcomes.

Scalability

To make the most of social media marketing, you must gradually scale your UGC campaigns.

The good news is that Insense allows you to run an unlimited number of campaigns simultaneously.

You can commission large amounts of UGC from different creators by launching multiple Creative Briefs.

Then, you can use our Campaign Management feature to keep track of all your campaigns in one place.

Using the centralized dashboard, you can see the campaign status, the number of new applications, new messages, and UGC for review.

Furthermore, you can even duplicate successful campaigns to save time.

Cost-effectiveness

Insense works with nano- and micro-influencers and UGC creators who are much more affordable than macro-influencers or celebrities.

These small creators can still generate impressive results.

In fact, according to the HyperAuditor findings, as cited by Shopify, nano-influencers have the highest engagement rates (2.53%), while celebrities have the lowest (0.92%).

At the same time, our platform allows you to run product-seeding campaigns, where you send creators your products and receive UGC for free.

For instance, our client, Easy A Media, a digital marketing agency, managed to source over 100 creative assets at zero cost using product seeding.

Moreover, Insense allows you to collect different types of UGC and do creative testing to identify the most effective assets before investing in large and expensive campaigns.

Over To You!

While it’s true that all UGC agencies can help your brand connect with creators and commission UGC, Insense can do much more for you.

Remember that our platform helps you launch and manage unlimited UGC campaigns across different platforms and offers data-driven insights.

Book a demo to discover everything that makes Insense the best UGC agency for brand collaborations.

UGC Agency FAQs

Here are some of the questions our clients frequently ask.

What is a UGC agency?

A UGC agency specializes in producing UGC for brands. These agencies work with professional UGC creators and influencers who have the knowledge and experience to create authentic, high-quality UGC.

How do UGC agencies work?

Most UGC agencies identify creators who match a brand’s messaging and target audience. Then, they help the brand source the creative assets.

However, other UGC agencies search for existing social media UGC and select the best-performing content for a brand’s campaign.

What services do UGC agencies typically provide?

UGC agencies typically provide creator discovery and content-sourcing services.

However, some UGC agencies also provide creator and content management services, and performance tracking services.

What factors define the best UGC agency?

Some of the factors that define the best UGC agency include:

Extensive creator network
Deep understanding of each brand’s identity
Constant delivery of high-quality UGC
Strategic campaign management
Performance tracking capabilities

What types of brands typically work with Insense?

Insense typically works with DTC, Amazon brands, digital services, mobile apps, and growth agencies. However, our creators specialize in a wide range of niches, including: