This “Sunday reset” TikTok from Jack Designs has almost one million likes.
In it, he vacuums his sofa, dusts shelves, and karate chops his pillows. But there’s another layer to this video: product placement. As viewers watch him turn his apartment from a wild weekend mess to a spotless sanctuary, they also see him using a variety of cleaning products.
That’s the power of lifestyle influencers.
The content doesn’t feel like an ad. It feels like someone you trust is letting you peek into their real life. And as they make their home smell good, style a new outfit, or prep their skincare shelf, your products are woven into the story.
For brands, this means:
- Your product shows up where it matters, like in real routines, not just paid placements.
- The content is naturally high-converting and easily repurposed for paid ads.
- You reach audiences through the voices they already listen to.
In short: lifestyle creators do more than just influencer buying decisions. They shape habits, which is why the whole Sunday reset trend has become absolutely massive on social media.
Let’s dive into why lifestyle influencers are the perfect brand partners and who you should be teaming up with to promote your products this year.
What exactly are lifestyle influencers?
Lifestyle influencers are content creators who share their everyday lives. They ping-pong between sharing what they wear, eat, buy, do, and believe in, in turn inviting their followers into their worlds. It might be a mom showing her morning routine, a wellness creator reviewing supplements, or a stylish couple documenting their travels.
We all know how influencers slot into the buying journey, but lifestyle influencers are unique in that they shape and impact decisions because of who they are and how they live.
Some lifestyle influencers have millions of followers, while others have built smaller, more niche audiences and focus on a specific segment of their life, like health, parenting, or fashion.
Here’s a quick breakdown based on follower count:
- Nano influencers have 1k-10k followers (often have super engaged audiences)
- Micro influencers have 10k-100k followers (often the sweet spot for lifestyle campaigns)
- Macro influencers have 100k-1m followers (helpful for quickly building awareness)
- Mega influencers have over 1m followers (think celebrities and internet-famous creators)
💡 According to the 2025 Influencer Marketing Benchmark Report, nano influencers have an average engagement rate of 1.73%, which is significantly higher than macro influencers (0.61%) and mega influencers (0.68%).
Why should you work with lifestyle influencers?
Lifestyle influencers are one of the most versatile creator types to work with.
This is because they don’t just promote products, they live with them. And when their audience sees your product show up in a real, relatable context (like a morning routine, a Sunday reset, or a “what’s in my bag” video), it builds trust much faster than a polished ad.
They help you reach the right audience
Lifestyle creators have loyal, dialled-in communities who trust what they say (in fact, 77% of consumers prefer content created by influencers over professionally scripted ads).
And with the right targeting (using creator filters for interests, demographics, platform engagement, and even TikTok or Amazon storefronts), you can reach people who are ready to buy.
You get content that doesn’t feel like an ad
Audiences can smell a forced sponsorship a mile away. But lifestyle creators know how to integrate your product into their day naturally, which makes the content feel more like a recommendation from a friend than a sales pitch.
That relatability drives real results, especially on platforms like TikTok and Instagram, where native-feeling content often outperforms polished brand ads.
It boosts visibility and brand affinity
Because lifestyle content fits into so many categories (home, wellness, beauty, food, travel, the list is endless) you get exposure across multiple consumer touchpoints.
This kind of content also fuels your content engine. One piece of lifestyle user generated content (UGC) can be turned into 5+ variations for creative testing, ad performance, or repurposed across email, landing pages, and product detail pages.
It’s scalable with the right strategy
Lifestyle influencers come in all sizes: from nano creators with hyper-engaged local followings to micro influencers who deliver strong conversions at scale, which makes it easy to build a tiered creator program that grows with your budget.
Start small with product seeding or gifted lifestyle influencer collaborations, then scale into paid partnerships or managed influencer campaigns.
💡Pro tip: Insense makes this process fast and repeatable, especially if you’re juggling multiple campaigns across different products or regions.
How to choose the right lifestyle influencer?
Some lifestyle influencers have a knack for storytelling, others are masters at visual aesthetics, and some might have huge followings but low impact where it really counts.
So, how do you separate the “looks good on paper” from the creators who’ll actually drive results?
Engagement rate > follower count
Follower numbers can be impressive but they don’t tell the full story. What really matters is how active and loyal an influencer's audience is.
Engagement rate (likes, comments, shares, saves) shows you how connected a creator is to their community. For example, a micro-influencer with 20K followers and a 6% engagement rate will often outperform a macro creator with 300K followers and 1% engagement especially for conversion-focused lifestyle influencer marketing campaigns.
To calculate social media engagement rate, divide the total number of likes, comments, shares, etc, by the total number of followers, then multiply the result by 100 to get a percentage.
💡 Good benchmarks:
Content relevance and brand alignment
You want creators who already speak your audience’s language. Ask yourself:
- Do they talk about products like yours naturally?
- Is their aesthetic aligned with your brand?
- Would your product make sense in their feed?
For example, if you’re a clean beauty brand, a creator who regularly posts GRWMs with “clean girl” vibes is a better fit than a general fashion blogger.
🔍 Pro tip: Browse through an influencer’s most recent posts. Would your product fit in without standing out (for the wrong reasons)?
Quality and consistency of content
Scroll the influencer’s feed. Is their content clear, well-lit, and creative? Are their videos easy to follow? Does it feel like they’re speaking to a specific community and not just chasing trends?
Audience demographics
Don’t forget to check who follows the influencer, not just what they post.
Look at:
- Age range
- Gender split
- Location
- Platform-specific engagement
💡Pro tip: Insense lets you filter creators by these audience insights.
Top 29 lifestyle influencers to start with
Now that you know how to pick the best option among many, you can choose the best of the best. Here are the top lifestyle influencers around at the moment.
1. Ellie Peterson (@elliepeterson3)
Ellie shares lifestyle content with an emphasis on fashion, beauty, and wellness. Her posts often feature casual vlogs, outfit inspirations, and beauty routines.
2. Tara Nguyen (@taranguyyen)
Tara shares candid vlogs from her life in Vancouver, covering everything from daily routines to personal growth journeys.
3. Taryn Lamb (@therealtarnanlamb)
Taryn shares humorous and relatable content, often highlighting her experiences and adventures.
4. Solara Mai (@loras.kai)
Solara offers a unique perspective as a multicultural creator, sharing her experiences across Yokohama, Boston, and NYC through lifestyle vlogs.
5. Abigail Garcia (@abbyg.garcia)
Abigail focuses on faith-based lifestyle content, sharing her journey and daily routines.
6. Tia Taks (@tia.taks)
Tia shares a variety of content, including DIY projects, resets, lifestyle tips, and personal experiences.
7. Lorin J. (@lorincjones)
Lorin offers insights into her life as a mom, sharing beauty tips, easy recipes, and personal experiences with a touch of humor.
8. Tam Kaur (@tamkaur_)
Tam focuses on self-love and personal growth, sharing motivational content and lifestyle tips.
9. Joyce Daniels (@_joycedaniels)
Joyce shares a blend of lifestyle, food, and personal finance content, offering insights into her daily routines, culinary adventures, and financial tips.
10. Lisy Vlogs (@lisy_vlogs)
Lisy provides a glimpse into her daily life through vlogs, focusing on morning routines, lifestyle tips, and product recommendations.
11. Giocede (@giocede_)
Giocede shares lifestyle content, including fashion, beauty, and daily routines, aiming to inspire her audience with relatable and engaging posts.
12. Deana (@dailywithdeana)
Deana offers daily vlogs that cover homemaking, beauty routines, her fashion choices, and personal experiences.
13. Diana Zhu (@dianazhu)
Diana is a certified nutritionist and wellness advocate based in the Bay Area. She shares content on holistic health, home aesthetics, and beauty routines, aiming to inspire a balanced lifestyle.
14. Chloe & Eliza (@chloeandeliza_)
This mother-daughter duo from Essex offers a candid look into the life of a working mum, featuring vlogs, baby-led weaning tips, and family activities.
15. Janet Lin (@janetlinxo)
Based in NYC, Janet shares insights into her life as a tech professional, focusing on career growth, financial mindset, and lifestyle vlogs that resonate with young professionals.
16. Erris (@errisb)
Erris showcases fashion content with a unique style, blending tomboy and femme aesthetics, along with glimpses into her personal life.
17. Beka Thrifts (@bekathrifts_)
Beka promotes sustainable fashion by showcasing thrifted finds, styling tips, and advocating for eco-friendly wardrobe choices.
18. Senor Julius (@senorjulius)
Julius offers fashion and lifestyle content, sharing his personal style and experiences from the Bay Area, appealing to those interested in men's fashion and urban living.
19. Maxxie (@maxxialv)
An economics student and lifestyle influencer, Maxi shares content on skincare, mental health, and fashion, aiming to inspire a balanced and stylish life.
20. Elizabet Zauere (@elizabetzauere)
Based in London, Riga-born Elizabet shares fashion, lifestyle, and travel content, offering a blend of high-end and accessible style inspirations.
21. The Cosy Neutral Home (@thecosyneutralhome)
Aidy showcases home decor inspiration, cleaning hacks, and cozy day-in-the-life routines.
22. Rachel Ann Naomi (@rachelann.naomi)
Rachel blends slow fashion, beauty, and cozy living with a calm, cinematic style. Her soft-glow posts feel like flipping through a lifestyle magazine.
23. Ken Bunny (@kenbunny)
Kendra is part of a band (Kendra and the Bunnies) and shares her music as well as typical lifestyle videos about beauty, fashion, and travel.
24. James Alvarez (@__jamesalvarez)
James captures the in-between moments, like weekend getaways, tailored fits, and morning coffee shots, with clean, aspirational visuals.
25. Sara Guzman (@sarasguzman)
Sara's feed is full of effortlessly elevated outfits, clean girl makeup, and minimalist lifestyle vlogs. She nails that everyday-luxury vibe Gen Z and millennial women love.
26. Alyssa Lenore (@alyssa.lenore)
Alyssa is known for her “quiet luxury” aesthetic, including neutral tones, designer staples, and elegant home decor. Her content is polished, but still feels warm and personal.
27. Hope (@itgirlhope)
Hope lives up to her handle. With model-off-duty style, slick tutorials, and Gen Z realness, she’s built a niche as the cool girl next door.
28. Lilly & Belle (@lillynbelle)
Lillian Belle is a working mom sharing her favorite finds and food. Expect lots of parenting content and day-in-the-life vids.
29. Abraham Corella (@realabrahamcorella)
Abraham delivers bold beauty looks, slick fits, and unapologetically confident energy. His content blurs the line between influencer and artist.
Tips and tricks for a successful lifestyle influencer campaign
You’ve locked in your goals, got your products ready to go, and now it’s time to bring your campaign to life.
But where do you start?
Working with lifestyle creators is a bit different from working with other kinds of influencers, because you’re essentially giving them free reign to show how your product fits naturally into their daily lives.
Here’s how to set your campaign up for success:
Pick creators who already align with your brand
Yes, follow count is kinda important, but you should also look for creators who are already speaking to your target audience and sharing content that matches your tone and values.
A micro-influencer who genuinely uses similar products will likely outperform a macro influencer with a mismatched aesthetic.
💡 Pro tip: Use the filters in Insense’s Creator Marketplace to find lifestyle creators who’ve worked with similar brands, or who mention specific keywords in their bios like “clean beauty,” “mom life,” or “wellness.”
Be clear (but not controlling) in your brief
Lifestyle creators thrive when they can tell their own story.
So give them structure (key messages, must-have features, usage rights), but leave room for them to be creative. Include examples of great content from past lifestyle influencer campaigns, or share a few “do this, not this” pointers to guide them without boxing them in.
Think modular, not one-and-done
A single video can turn into multiple assets, like hooks, b-roll, testimonials, and UGC snippets. Ask for multiple angles or formats from the start so you can use the content across your ads, emails, landing pages, and organic social.
Use lifestyle UGC in paid campaigns
Lifestyle content doesn’t just live on the creator’s feed (or, at least, it shouldn’t).
Repurpose influencer created content in Meta partnership ads or Spark Ads on TikTok. This way, you can amplify the message through your paid channels and retarget high-intent audiences (a.k.a. those who are ready to buy).
Keep relationships warm
A great lifestyle influencer campaign can lead to long-term partnerships. If a creator nails your brief and their content performs, don’t let that be a one-off. Keep the door open for future launches, seasonal campaigns, or affiliate collabs.
💡 Pro tip: Keep the conversation alive with Insense’s direct chat feature.
Are you ready to choose your lifestyle influencers?
Choosing the right lifestyle creators can make or break your campaign, but it doesn’t have to be complicated.
Here’s how to make smart picks, fast:
- Start with your customer, then work backwards. What does their day look like? Who are they following already? If you sell supplements, your ideal creator might be a wellness vlogger with a calm morning routine. If you’re in home decor, think cozy interiors, cleaning hacks, or renters doing budget-friendly upgrades.
- Use filters to get laser-focused. With Insense, you can filter creators by industry tags, platform performance, Amazon Storefronts, TikTok Shop enrollment, and more.
- Review real past content. Don’t just read influencer bios, watch their videos and read past comment threads. Are they engaging on camera? Do their posts feel natural? Do they spark conversation in the comments?
- Mix sizes for scale and credibility. Micro-influencers are a sweet spot for high engagement. But adding in a few nano creators can give you hyper-authentic content, while macro influencers (100K+) can widen your reach. Choose a mix based on your goals and budget.
Ready to find your creators?
Let’s help you source lifestyle influencers who actually feel like your customers. Whether you want to launch a product seeding campaign or scale your paid content pipeline, we’ve got you covered. Book a demo today.
