Top 10 TikTok Marketing Tools for Your Brand in 2024

Some of the best TikTok marketing tools are Insense, Hootsuite, Upfluence, and Social Camp.

But why use any of them?

Because with over 1.7 billion users, TikTok is one of the world's most popular social media platforms.

Thus, its digital marketing potential for your brand is huge!

With the right TikTok marketing strategy and tools, you can boost your brand awareness, reach, engagement rate, conversions, and sales.

So, what are you waiting for?

Oh, right, you don’t know which TikTok marketing tool is best for your brand.

No worries!

In this guide, you will find a full comparison between these tools to make an informed decision.

Disclaimer: The information below is accurate as of May 16, 2024.

Best TikTok Marketing Tools by Use Case

Nobody can deny the benefits of TikTok for Business. It offers an untapped viral potential and can help boost engagement and conversions, while also being cost-effective.

Still, TikTok marketing can be quite overwhelming since you have to:

• Constantly come up with unique TikTok content.
• Reach and engage new audiences.
• Manage TikTok ads and a TikTok Shop.
• Track the performance of your marketing campaigns and optimize.

But you can make your life a lot easier by using one or more of the best TikTok tools for social media marketing:

• Insense – Best for finding TikTok influencers and UGC creators, sourcing original and engaging content, turning organic content into TikTok Spark Ads, managing your TikTok campaigns, and tracking their performance.
• Upfluence – Best for identifying TikTok creators through in-depth analysis of their stats, managing affiliate programs, and automating massive outreach campaigns.
• Hootsuite – Best for learning when to post on TikTok to boost engagement rates and scheduling your posts accordingly, and AI-powered content creation.
• Social Champ – Best for TikTok scheduling and publishing content, as well as monitoring and managing all social media incoming messages.
• Picsart – Best for TikTok video editing and AI video generation.
• Loomly – Best for TikTok video scheduling, accessing and editing royalty-free images and videos for your TikTok content, streamlining collaborations, and tracking your marketing campaigns.
• Canva – Best for TikTok video creation, editing, scheduling, and publishing, as well as accessing pre-designed TikTok templates,
• Keyhole – Best for tracking the performance of your TikTok campaigns, monitoring trends, and TikTok scheduling and publishing. 
• Brandwatch – Best for scheduling, editing, and publishing TikTok content, tracking your social media marketing performance, monitoring and responding to TikTok messages, and finding TikTok influencers.
• Planable – Best for TikTok scheduling, content creation, and publishing, as well as streamlining collaborations between team members.

Curious to learn more?

Then keep reading.

Tool #1: Insense

We don’t wanna brag, but Insense is one of the best micro-influencer marketing platforms out there. 😉

Insense matches you with the best TikTok creators for your brand and helps you easily manage and track your influencer marketing campaigns.

G2 rating

4.5/5

What we love

Truth be told, we love lots of things about our product. 😍

Here are some of them:

• One of Insense’s best qualities is its large database of vetted TikTok creators and micro-influencers, which offers many collaboration opportunities.
• Compared to the TikTok Creator Marketplace, which is limited to TikTok creators, with Insense you can find Instagram creators as well.
• You can use Insense to turn your organic TikTok content into top-performing TikTok Spark Ads and find influencers you can run these ads with.
• Our clients often praise our platform's user-friendly layout and very helpful success specialists.

Bonus: We also have a cheat sheet for you on how to brief for TikTok Shop campaigns.

Downsides to consider

Some users dislike the fact that they can’t find as many content creators specializing in the automotive or sports industries as they can in beauty or fashion.

Best for

E-commerce brands that want to harness the power of TikTok influencer marketing and TikTok shopping.

Key features

• Creator Marketplace offers advanced search capabilities that help narrow down your search by industry, creator and audience demographics, price, and users with TikTok Shop accounts.
• Creative Brief lets you fill out your campaign info and the type of TikTok users you want to collaborate with.

Then, based on this information, Insense matches you with the TikTok creators that best match your requirements.

• Direct Chat allows you to communicate with all your UGC creators in one place effectively.
• Campaign Management helps you launch and manage numerous TikTok marketing campaigns simultaneously and work with as many influencers as you want.
• Performance enables you to track the key performance metrics of your TikTok campaigns in real time.

Pricing

We know that clients have different marketing needs and budgets, which is why we offer multiple pricing plans:

• The Self-Service Packages:

• The Managed Service Packages:

But enough about our product, let’s look at some other top contesters because you might find key features that you can pair with Insense.

Tool #2: Upfluence

Upfluence is another popular influencer marketing platform that helps you identify TikTok influencers, affiliates, and even brand ambassadors and effectively manage your marketing campaigns.

G2 rating

4.5/5

What we love

For us and other clients, Upfluence’s best feature is its ability to manage TikTok affiliate programs, from finding creators to tracking their results.

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Downsides to consider

Some clients complain that influencer search results don’t always match the search criteria.

Best for

E-commerce brands that want to run influencer affiliate marketing campaigns and use TikTok Shop for sellers.

Key features

• Influencer Search uses data-rich influencer profiles to help you find the best fit for your brand.
• Workflow and Outreach helps you keep track of your TikTok creator’s activity and overall campaign progress.
• Campaign Analytics offers a centralized dashboard where you can merge your sales data with key performance metrics, like engagement rates and reach.

Pricing

Upfluence offers customized pricing options depending on the functionalities you need.

Tool #3: Hootsuite

Hootsuite is a social media management tool that helps you schedule posts, create content, and publish it on your TikTok account.

G2 rating

4.2/5

What we love

Many clients enjoy Hootsuite’s content calendar, enabling them to schedule their TikTok posts for the entire month easily.

We also like that the platform offers helpful suggestions on the best times to post on your TikTok profile for maximum engagement.

Downsides to consider

Some users state that the platform has social media limitations and in our opinion, they are right. 

For example, Hootsuite allows you to create and publish social media ads for Meta and LinkedIn, but not for TikTok.

Best for

All types of businesses that want to use TikTok to boost their engagement rates.

Key features

• Publish and Schedule helps you save time by scheduling hundreds of TikTok posts ahead of time.
• Best Time to Post analyzes your own performance data and tells you when your followers are most active on the TikTok app so you know when to post.
• AI Content Creation offers creative ideas for your TikTok posts and generates engaging social media captions.

Pricing

Pricing starts at $99/month for individual professionals and you can get custom pricing for enterprises.

Tool #4: Social Champ

Social Champ is a social media management tool you can use to schedule and publish your TikTok content and also stay on top of incoming TikTok messages.

G2 rating

4.5/5

What we love

We believe that Social Champ’s unified inbox for all social media channels is its biggest asset. 

With this feature, you won’t miss any TikTok or Meta comments, ads, reviews, or messages, and you can respond quickly to boost engagement.

Downsides to consider

A few users complained about the platform’s social media limitations, particularly for Instagram. For instance, they say that they can’t schedule posts directly on Instagram and that story scheduling is not available.

Best for

Marketers who want to increase engagement rates on TikTok.

Key features

• Calendar enables you to schedule posts for your TikTok account and edit, delete, and reschedule them.
• Publish lets you tweak your content if needed, and then publish it on TikTok and other social networks.
• Engage offers a single inbox for all your social media platforms, so you can reply to every message.

Pricing

For businesses, Social Champ offers an $89/month pricing plan, while agencies get custom pricing.

Tool #5: Picsart

Picsart is an AI-powered photo and video editing tool that you can use to edit and create videos for your brand’s TikTok profile.

G2 rating

4.5/5

What we love

The best thing about Picsart is that you can use its photo and video editor without requiring any prior knowledge or experience.

Downsides to consider

Multiple clients say that the interface is a bit cluttered and confusing.

But in our opinion, the biggest downside is that Picsart doesn’t offer graphic design templates for TikTok as it does for other social media networks.

Best for

Any marketer in need of a video editing app for their TikTok content.

Key features

• Video Editor lets you resize and trim your TikTok videos and even add music to them from the music library.
• AI Video Generator enables you to turn text into engaging videos using an AI-powered creator tool.
• AI Video Filters help you create unique AI-powered video styles.

Pricing

Picsart offers custom pricing for enterprises that want access to all of its features.

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Tool #6: Loomly

Loomly is a social media management tool that offers TikTok scheduling, campaign tracking, and team member collaboration.

G2 rating

4.6/5

What we love

What we found most useful about this tool is that it improves workflow and collaboration. 

Namely, you can invite your team members and clients to the platform and assign them role-based permissions for various stages of the work process.

Thus, they can easily review and offer feedback on the TikTok posts before you publish them.

Downsides to consider

Some clients stated that scheduled posts are not always published automatically as they should be.

Best for

Brands and marketing teams looking to schedule their TikTok posts more effectively and improve their workflow.

Key features

• Post Planning and Scheduling offers you a content calendar for scheduling your TikTok posts.
• Collaboration and Approvals enables real-time collaboration on TikTok content with your team members and clients.
• Social Media Analytics & Reports works as a TikTok analytics tool for post performance that you can use to optimize your campaigns.

Pricing

Pricing starts at $32/month.

Tool #7: Canva

Canva is an online graphic design tool that helps you create and publish content on your TikTok profile.

G2 rating

4.7/5

What we love

What we and other users like most about Canva is that it offers pre-designed TikTok templates that make content creation a lot easier.

Downsides to consider

A few users mentioned that Canva is a bit limited in terms of customization options for design elements.

Best for

Marketers who don’t have much experience in creating TikTok content or editing videos.

Key features

• Video Editor lets you upload and edit your videos, while also giving you access to a library of clips, audio files, and animations.
• Templates enable you to choose from thousands of templates that streamline content creation.
• Canva Teams enables you to create, publish, and monitor TikTok posts without leaving the platform.

Pricing

Canva offers a free plan with limited functionalities for individuals and custom pricing for teams and enterprises.

Tool #8: Keyhole

Keyhole is a social media reporting and analytics tool that lets you analyze TikTok trends and track your campaign performance.

G2 rating

4.3/5

What we love

We like Keyhole’s social media listening feature and other users agree.

It allows you to stay on top of all your brand mentions, hashtags, and keywords in real time so you can improve your TikTok campaigns accordingly.

Downsides to consider

Some clients complain that the scheduling and publishing features are not very user-friendly.

Best for

Marketers who want to monitor their TikTok presence and track their social media campaign performance.

Key features

• Profile Analytics can be used as a TikTok analytics tool to measure and grow your account.
• Social Media Listening gives you a clear picture of your brand’s online image and you can even use the AI-powered sentiment analysis feature to learn how users feel about your brand.
• Influencer Tracking uses keyword and hashtag analytics to identify the best influencers in your niche. 

This is very useful if you want to use influencer marketing to promote your brand on TikTok or sell on TikTok Shop.

Pricing

Pricing ranges from $89/month for individual users to $549/month for businesses.

Tool #9: Brandwatch

Brandwatch is a social media monitoring, management, and advertising tool that you can use to better understand your audience, schedule and publish your TikTok content, and find influencers.

G2 rating

4.1/5

What we love

According to users, this tool is great for social media management because it allows you to publish and monitor posts across social media channels.

Downsides to consider

A few users said that the publishing feature is not always working properly and is not very user-friendly.

Best for

Brands looking to manage and monitor all their social media accounts and campaigns in one place.

Key features

• Consumer Intelligence uses real-time and historical consumer data to help you understand your audience.
• Social Media Management lets you schedule posts for TikTok and other social media networks and offers a unified inbox for all of them.
• Influencer Marketing allows you to identify TikTok influencers to collaborate with and then monitor your influencer campaigns.

Pricing

Brandwatch offers custom pricing plans for each of its three key features.

Tool #10: Planable

Planable is a social media collaboration and management tool that lets you and your team work together to create, schedule, and publish TikTok content.

G2 rating

4.6/5

What we love

What we like most about Planable is that you no longer have to send emails to clients to ask them to approve posts. The tool saves you time with streamlined content reviews and post scheduling.

In fact, many users agree that this tool saves them a lot of time.

Downsides to consider

Some users complain that it’s a bit pricey if you want to manage multiple social media accounts.

Best for

Marketers in need of a collaborative tool for social media management.

Key features

• Social Media Management allows your team to collaborate while creating, reviewing, approving, and publishing TikTok content.
• Marketing Calendar helps you plan your posts across multiple social media networks.
• Analytics tracks the performance of every TikTok post and gives you in-depth insights that you can use to optimize your campaigns.

Pricing

Planable offers custom pricing for enterprises.

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There you have it, our top 10 TikTok marketing tools.

Now, over to you.

Looking for a TikTok Marketing Tool?

You’ve got so many amazing tools to choose from but it can be hard to decide. No doubt!

That’s why we’re sharing our little secret with you: you don’t have to pick only one tool. 😉

For instance, if you want to make the most out of TikTok influencer marketing, then Insense is your best option.

But you can’t rely solely on user-generated content; you should also create your own. In this case, a video editing app, like Canva, can come in handy.

Still unsure?

Just book a demo with Insense and we’ll explain how it works on its own and when paired with some other great tools.

Frequently Asked Questions (FAQs)

Here are some of the most common questions you might still have when it comes to TikTok marketing tools.

What is a TikTok marketing platform?

A TikTok marketing platform is a tool that helps you promote your brand on TikTok. These tools offer many functionalities, including content creation, scheduling and tracking, and influencer marketing campaign management.

What is TikTok marketing?

TikTok marketing is a form of social media marketing where you use the TikTok app to promote your brand and products. And there are plenty of strategies you can use to achieve this, including TikTok advertising and influencer marketing.

What are the benefits of using TikTok marketing tools?

TikTok marketing tools have many benefits. For one, they streamline campaign management, saving you a lot of time. They also track the performance of your campaigns, allowing you to learn more about your audience. Then, you can use all the collected data to make informed decisions about how to optimize your future campaigns.