If you want to enhance your brand’s online presence, using user-generated content (UGC) as part of your social media marketing strategy is the way to go.
High-quality UGC brings fantastic benefits, like increasing your brand’s reach and engagement and building consumer trust.
Still, constantly generating and managing large amounts of UGC is difficult.
Therefore, you should partner with a UGC site that will simplify the entire process.
To help you make an informed decision, we’ll explain what these platforms are, what they offer, and what makes Insense the best UGC site for your brand’s social media strategy.
Let’s begin!
What Are UGC Sites?
UGC sites are platforms that help brands generate large amounts of user-generated content by connecting them with content creators.
UGC platforms typically have extensive networks of professional UGC creators and influencers, allowing brands to find collaborators who align with their messaging and target audience.
While you can find agencies specializing in user-generated content for different platforms, most focus on social media.
The good news is that you can repurpose the delivered UGC for email, your website, or any other platform.
On top of that, UGC sites facilitate creator collaborations and content management.
Let’s explore the benefits in more detail to better understand all this.
What Are the Benefits of Using UGC Sites?
The biggest advantage of working with UGC sites is that you can obtain a lot of user-generated content in a short time.
However, the benefits of using content creator platforms go beyond sourcing UGC.
Here are some of them.
1. Build authenticity
Consumers no longer trust brand-generated content because it can look scripted and fake.
Instead, users crave authentic content that they can relate to, which is precisely what UGC sites offer.
Roland Jakob, managing partner at BlazeKin.Media, shares that: “People know when something feels too polished, and they lose interest quickly. UGC agencies work with creators who know how to create content that feels like it belongs, content that actually resonates with people.”
2. Increase engagement
Most UGC platforms work with nano-influencers and micro-influencers with highly engaged followers.
When these influencers start promoting your products through UGC, they expose your brand to their follower base.
Hence, those followers will be more inclined to interact with the content and your brand, increasing engagement.
It might come as a surprise, but according to the HyperAuditor findings, as cited by Shopify, nano-influencers have the highest engagement rates (2.53%), while celebrities have the lowest (0.92%).
On top of that, nano- and micro-influencers have lower pricing than macro-influencers, making these partnerships more cost-effective.
3. Diversify content
If you want to keep your audience engaged, you must constantly create fresh, attention-grabbing content.
However, this requires a lot of time and creativity, making it difficult to achieve in-house.
By partnering with a UGC site, you can obtain different types of content, including unboxing videos, GRWM (get ready with me) videos, product images, and testimonials.
Moreover, this content diversification can attract and resonate with new consumer segments.
For instance, a fun UGC contest will likely appeal to younger audiences.
4. Offer expertise
UGC platforms have the know-how and experience to elevate your brand’s social media marketing strategy.
These sites know how each social media platform works and what users crave.
Furthermore, UGC agencies constantly keep track of the latest trends and developments to provide the best services.
So, by partnering with a UGC site, you can access its expertise and maximize UGC and social media marketing.
According to Farnam Elyasof, founder of Flex Suits: “The biggest advantage of working with a UGC agency for us was cutting short the costly trial-and-error process significantly. An experienced agency knows what works and what doesn't and can hit the ground running with their campaigns.”
Next, we’ll show you what Insense brings to the table.
How Does Insense Help Brands With UGC?
Insense is a versatile creator marketing platform that can help your brand generate and scale user-generated content.
Here are some of the advantages of working with our UGC site:
✅ Obtain high-quality content
Insense gives you access to over 20K skilled creators specializing in various industries who can produce high-quality UGC for your brand.
✅ Reach wider audiences with UGC
By collaborating with our network of influencers, you’ll gain access to new audiences and increase your consumer pool.
✅ Generate more UGC
Our platform allows you to collaborate with countless creators simultaneously and commission large amounts of UGC.
✅ Diversify your creative assets
On Insense, you can obtain different types of UGC visuals for ad creatives, organic posting, and influencer whitelisting.
✅ Manage all your UGC campaigns in one place
Due to our Campaign Management feature, you can see all your campaign statuses, creator applications and messages, and creatives for review.
✅ Track UGC performance
Our Performance feature tracks and analyzes content performance and creator collaborations, allowing you to optimize your future campaigns.
✅ Build a winning social media strategy
You can opt for our Managed Service, where our marketing specialists can create, manage, and launch successful UGC campaigns for you.
Now, let’s see where you can use the UGC commissioned on Insense.
What Social Media Platforms Can Insense Be Used For?
Insense specializes in generating UGC for Instagram and TikTok, where you can run:
- Influencer posting campaigns
- Product seeding campaigns
- Affiliate marketing campaigns
- Paid ads campaigns
You’ll receive complete digital copyright for all the content commissioned on our platform so you can repurpose it across other platforms.
Now, let’s look at how you can use Insense for your social media paid ads campaigns.
Advertising on Meta
Insense is a Meta Business Partner, allowing our team to stay updated with the latest Facebook and Instagram features and trends.
We share all this knowledge with our creators and clients to help them improve their marketing strategies and outcomes.
At the same time, most clients use Insense to run Meta Partnership Ads, aka whitelisting.
Influencer whitelisting on Facebook and Instagram allows your brand to run ads using an influencer’s handle.
This social media marketing strategy is highly effective at building social proof and increasing your return on ad spend (ROAS).
The best part is that Insense allows you to automatically connect to Meta Ads Manager with a click of a button.
Advertising on TikTok
Insense is also a TikTok Marketing Partner and can therefore elevate your paid ads campaigns on TikTok.
Here are two effective strategies you can use:
TikTok Spark Ads
TikTok Spark Ads are sponsored ads created using your brand’s top-performing posts or UGC creator posts.
Since they don’t look like typical brand ads, TikTok Spark Ads are more authentic, build consumer trust, increase reach, and boost campaign performance.
Setting up a TikTok Spark Ads campaign using Insense is a breeze.
- Fill out our Creative Brief to get matched with creators willing to participate in your campaign.
- Choose the UGC creators you want to collaborate with.
- Request the TikTok Spark Ads code from the creator.
- Use the code on your TikTok Ads Manager account to boost the content.
TikTok Shop Ads
According to TikTok, 37% of their users immediately want to buy products they discover on TikTok.
Therefore, allowing consumers to purchase your products without leaving the app can increase conversions and sales.
That’s precisely what selling on TikTok Shop entails.
Still, to achieve success, you need to drive traffic to your TikTok Shop and advertise it.
On Insense, you can partner with experienced TikTok Shop influencers or creators to produce engaging TikTok Shop ads for your brand, including:
- LIVE Shopping Ads
- Shoppable Videos
- Showcase Ads
Moreover, our platform helps boost campaign performance by integrating TikTok Shop products with Spark Ads.
Next, we’ll explain how you can connect with creators on our platform.
How Do Brands Connect With Content Creators on Insense?
Insense offers you four practical ways of connecting with UGC creators.
Let’s take them one by one.
1. Creator Marketplace
The Creator Marketplace gives you access to our network of influencers and UGC creators.
You can use this feature to search for collaborators and contact them directly.
Don’t worry, you won’t have to browse our entire influencer database manually.
Our Creator Marketplace offers advanced search filters, allowing you to find influencers in your niche who match your target audience demographics in just a few minutes.
2. Creative Brief
If searching for creators yourself seems like too much work, we have a more straightforward option for you.
Fill out our intuitive Creative Brief with details about:
- The type of campaign you want to run, your goals, and your budget.
- A photo and description of the product you want to advertise.
- The type of UGC creator you’re looking for (demographics, follower base, engagement rate, etc.).
- Your creative assets requirements.
Once you’re done, launch the brief and wait for the creators to apply.
The more details you provide in the brief, the higher the chances of getting better creator matches.
3. Direct Chat
Once you find a potential collaborator, contact them using the in-app Direct Chat feature.
This messaging feature is where your entire collaboration will take place, including:
- Influencer outreach and initial price negotiations
- Collaboration throughout the creative process
- Delivery and receipt of the creative assets
- Feedback and any requests for revisions
- Creator payment.
The good news is that you’ll no longer have to check multiple social media platforms for new creator messages and potentially miss some of them.
Instead, you’ll keep in touch with all your collaborators in one place.
4. Relationship Management
Our Relationship Management feature helps you establish long-term influencer partnerships.
After all, your goal should be to find creators who align with your brand and resonate with your audience, and then work with them repeatedly.
That way, the creators will become more familiar with your products and create more authentic content, building consumer trust and loyalty.
Using the Relationship Management feature, you can:
- Easily find creators you’ve worked with on previous campaigns
- Start new deals with your preferred creators
- Create lists of favorite and blocked creators and custom creator lists
Finally, let us share some of our success stories.
Case Studies From Brands That Have Used Insense
We’ll share some of our client case studies for Facebook, Instagram, and TikTok to help you understand the benefits of partnering with Insense.
Opopop
Opopop is a popcorn brand specializing in creating unique popcorn flavors.
The challenge: Opopop wanted to increase its sales using UGC on Facebook but didn’t know where to start.
The solution: Using our Creative Brief, Opopop selected five lifestyle influencers for whitelisting testing. The creators were also asked to post the content organically on their Facebook accounts.
The results: Opopop used the collected UGC to run five Facebook whitelisted ads monthly, which, together with the organic posting, generated over 700 purchases.
Particle for Men
Particle for Men produces aesthetic products for men's skin, hair, and bodies.
The challenge: Particle for Men wanted to find influencer partnerships and promptly source large amounts of UGC for Meta whitelisted ads.
The solution: Using the Creator Marketplace and Creative Brief, it found 21 influencers who perfectly matched the brand.
The results: The influencers delivered their creative assets within two weeks, allowing Particle for Men to run 11 whitelisted ads in just one month.
NutraChamps
NutraChamps creates premium quality supplements that promote health, wellness, and longevity.
The challenge: NutraChamps sought many creators to increase brand awareness by promoting its brand and Super Green product on Instagram.
The solution: NutraChamps used the Creator Marketplace and the Creative Brief to find creators aligned with its brand. It also received help from our Customer Success Team.
The results: The brand partnered with 322 health and wellness creators and launched six UGC organic campaigns. The Instagram reels reached up to 99K views.
Postino Wine Cafe
Postino Wine Cafe offers exquisite wines and delicious food.
The challenge: Postino needed a quick way to find local Instagram influencers who could post organically to attract customers.
The solution: Using the advanced search filters of our Creator Marketplace and the Creative Brief, the brand identified nine creators with an average of 16k followers and a 2% engagement rate in five different cities.
The results: The Instagram Reels created by the local influencers drove in-restaurant traffic and Holiday gift card sales.
Malouf Companies
Malouf Companies started as a home furnishings firm but has grown into six additional businesses.
The challenge: Malouf Companies wanted to expand its marketing strategy to TikTok to drive traffic to its Amazon listings. It needed creators to source UGC for paid ads.
The solution: The brand used our Creative Brief to find 11 collaborators who would generate raw content, which the brand would then turn into TikTok Spark Ads.
The results: During the TikTok Spark Ads campaign, the product and brand search on Amazon increased by over 100%.
BabyQuip
BabyQuip is an international baby gear rental service and marketplace.
The challenge: BabyQuip sought mom and dad TikTok influencers from different countries to create brand exposure in various markets.
The solution: The advanced filtering options of our Creator Marketplace allowed the brand to search for influencers by specific locations, engagement rate, followers, and median views.
The results: In just one month, BabyQuip hired over 25 influencers in its niche, whose TikTok videos generated up to 40K views and high engagement rates.
Over To You!
Insense is an all-in-one UGC site that can help you connect with creators, manage your collaborations, and source large amounts of quality UGC.
With our expertise and insights, as well as the creative assets produced by our skilled creators, you can build a successful social media strategy and flourish.
Book a demo with Insense to discover all we have to offer.
UGC Sites - FAQs
Here are some of the questions our clients frequently ask.
What are typical examples of UGC sites?
Some common examples of UGC sites include:
- Insense
- Billo
- Taggbox
- inBeat
- Bazaarvoice
- Later
What makes Insense stand out as a platform for UGC?
Insense stands out as a platform for UGC due to its extensive database of creators specializing in different industries and targeting various audience demographics.
Moreover, Insense offers an intuitive briefing process, a short turnaround time for UGC, and user-friendly campaign management features.
What types of UGC can be created using Insense?
Insense specializes in creating UGC for ad creatives, organic posting, and whitelisted ads on Meta and TikTok. Our creators can produce anything from product images and unboxing videos to tutorials and testimonials.
How does Insense handle copyright and licensing for UGC?
The Insense Creative Brief serves as a legal agreement between brands and creators. Once a creator applies to your campaign, they agree to your terms and conditions. Then, once you receive the final creative asset, your brand will be granted complete digital copyrights over the UGC.
Can Insense help with influencer marketing in addition to UGC?
Yes, Insense can help with influencer marketing in addition to UGC because most of our creators are micro-influencers. Moreover, our team of marketing specialists has the know-how and experience to build winning influencer marketing strategies.
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