15 Best UGC Platforms to Level Up Your Campaigns

Dec 14, 2022

Min

Jade Cottee

Content Marketing Manager

Table of contents

Insense is a marketplace to collaborate with creators for UGC, posting, and whitelisted ads.

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As a social media marketer or business owner, there’s a good chance you've heard about user-generated content (UGC).

It’s been called “the next big thing” in marketing, so you've probably been sold since you heard of it.

Who wouldn't be?

The challenge, however, is finding convenient ways to source UGC.

Established brands can easily generate content with the help of customers or by launching a campaign.

But what options do growing brands without a huge following have?

The answer: UGC platforms!

Luckily for you, we’ve put together a list of 15 top platforms where you can source UGC.

By the time you’re through with this piece, you’ll have learned:

Why you need these UGC platforms
Their features
Who can use the platforms

So sit back and relax as we take you on an insightful journey!

Best User-Generated Content Platforms: Comparison Table (Features, Use Case & Pricing)

Before we continue, here’s a comparison table showing all 15 platforms including what their features are, their best use cases, and their pricing.

It’s an overview that gives you a general insight into each tool just in case you want to make quick decisions.

We’ll explain all of them in detail as we proceed.

But first, let’s go over what UGC means.

What is User-Generated Content?

UGC is content created by existing customers or creators about your brand and usually focuses on how they’ve found value using your product or service. It can also be produced by your employees and is usually posted on:

Social media channels
Websites
Landing pages
Email newsletters

User-generated content also comes in different forms including reviews, testimonials, images, videos, podcasts, or even blogs.

Making UGC a part of your marketing campaign can improve your marketing endeavors and influence your audience’s purchasing decisions.

It's authentic and serves as social proof, which makes it more appealing to potential customers.

Now, why do you need UGC platforms to generate this type of content?

We provide the answer in the next section.

3 Benefits of Leveraging UGC Software

Leveraging UGC platforms can help brands in the following ways…

Benefit #1:Automate the process of gathering UGC

Whether you’ve got an established or growing business, the process of finding customers and creators to get UGC from can be overwhelming.

You might have to do a deep dive on social media or review sites to search for UGC that aligns with your marketing objectives and brand.

Then, you’ll need to obtain the customer’s permission to use their content. It’s just a long and tiring process.

Luckily, UGC software automates the entire process for you and can help you:

Collect UGC from your customers
Find customers and creators to produce UGC visuals
Publish it to your website or social channels

In a nutshell, UGC tools save you productive time and allow you to get UGC for your campaign on time—without any headaches, frustration, or friction.

Benefit #2: Build relationships with creators

These platforms connect you with creators who can produce UGC aligned with your brand at scale.

As a bonus, these partnerships help you develop long-lasting relationships with creators in your niche thus making it easier for you to get high-quality UGC in the future.

Benefit #3: Streamline UGC-related processes

Sourcing UGC manually can turn into a complex operation fast.

For example, if you want UGC for different platforms (social media, website, or email) you’d need to search for creators on those platforms, discuss payments on a different platform, and probably get the UGC on another one.

UGC platforms optimize all of those processes. You and your creative collaborators will share a single source, so you won’t have to go back and forth between different platforms ever again.

You’ll find creators, discuss with them, and receive the content on the same platform.

It’s time; let’s get down to business!

15 Top UGC Platforms to Level Up Your Campaigns

Alright, it’s time for the real deal — top platforms you can leverage for UGC.

The first one on our list is…

*drum roll please…*🥳🥳

Platform #1: Insense

Insense is a creative platform that allows brands to collaborate with creators to produce UGC at scale.

One of its core features is that it allows brands to partner with multiple creators simultaneously so they can get a continuous flow of content for their campaigns.

Simply put, Insense is a great fit for brands that want:

Great quality UGC to post themselves
Creators to share the content with their audience
To run creator-licensed ads‍
Creators who can produce UGC for different niches and various platforms

And thanks to our partnership with social networks like TikTok and Meta, users can share ad creatives from Insense to those platforms.

What’s more?

You can select creators based on their:

Location
Age
Ethnicity
Follower count

Who is Insense for?

Insense is ideal for social marketers, media buyers, and creative strategists who want to leverage customer-generated content for their marketing campaigns in different niches like:

Beauty
Fashion
Food and beverage
Health & Fitness

Insense Features

Insense’s capabilities help you ensure the creators you work with understand your brand story and your business needs.

Relevant features include:

Creative brief: You can use Insense to create detailed briefs to indicate what type of creator is needed, how many you wanna work with, and what type of content you want, among other things.
Dedicated customer success manager: We provide the necessary customer success support you might require at different touchpoints of your marketing campaign so you get exactly what you need.
Chat feature: Insense allows you to communicate directly with creators without having to use other external communication tools.

Insense pricing

We’ve got four pricing plans for you to choose from.

A great option for UGC is our UGC + Creator Ads package which allows you to launch creator-licensed campaigns. With this plan, users also get 10 creator licenses and a customer success manager.

Here are the rest of them:

Our Trial plan begins at $450 per month for users who want to see how the platform works and test its features.
The UGC plan begins at $300 per month and is ideal for users who want to scale their UGC production for their social media platforms.
Last but not least, our Advanced plan costs $1,000 per month. With this, you’ll get support to manage creator ad campaigns on Insense.

Platform #2: Olapic

Olapic is a cloud-based content platform that helps you source visual content that can drive engagement.

According to Olapic, they aim to help clients find content that works for their different marketing strategies.

The tool provides businesses with UGC, short-form videos, or influencer videos for launching campaigns.

Olapic leverages artificial intelligence to help marketers:

Find out what content is right for campaigns on different platforms
Create a UGC library
Transform still UGC images into videos

The platform can also help users predict the outcomes of their campaigns.

Who is it for?

Olapic works with users who've got:

Small businesses
Mid-size businesses
Enterprises
Freelance businesses
Nonprofit organizations

Olapic features

Olapic offers several features that help users curate content such as:

Discovery tool: Helps brands find relevant UGC on social media based on their goals and guidelines.
Customizations: Create galleries and carousels that are customized per your requirements.
Analytics tool: Helps users keep track of their UGC campaigns to see how they are performing.

Olapic pricing

To get details about their available plans, users will need to book a demo or contact Olapic directly.

Platform #3: Yotpo

Yotpo is a UGC platform that helps brands turn their customers into brand ambassadors by collecting reviews, videos, and photos.

It also helps you create unique experiences that can lead to an increase in engagement and build relationships with your customers.

With Yotpo, brands get to reach their customers via different channels, including SMS, and connect with them to collect ratings, reviews, and visual UGC.

Then, the tool helps you showcase the UGC at different stages of your buyer’s journey.

Who is it for?

Yotpo is ideal for:

Small businesses
Mid-size businesses
Large enterprises

Yotpo features

Yotpo’s features include:

Running social media campaigns
Integration with several ecommerce platforms such as Shopify, Zapier, etc.
Analytic tools to help users keep track of their UGC campaigns
Social media widgets to help brands showcase UGC
SMS marketing
Shoppable galleries on the brand’s web page

Yotpo pricing

The UGC platform has five plans suitable for growing brands and SMEs.

Here’s what they entail:

Free plan: Covers everything you need to build a revenue channel.
Growth plan: Costs $19 per month for new brands that want to drive quick revenue with SMS.
Prime plan: Costs $59 per month for growing brands that want to maximize sales and their customer base.
Powerhouse plan: Costs $199 per month for large brands that have got integrated tech stacks.
Enterprise: A plan for established businesses with a demo available on request.

Platform #4: PowerReviews

PowerReviews is a ratings/reviews system that brands can leverage to get UGC for their campaigns.

It helps users create effective ratings and review programs they can use to maximize conversions in their campaigns.

The PowerReviews platform allows you to build a strategy for UGC collections across different marketing channels.

Beyond that, they have flexible UGC display options that match your business and are suitable for your customers.

In addition, they’re integrated with different platforms such as:

Movable Ink
Magento
Shopify
Starcom
Sprinklr

Who is it for?

PowerReviews can be used by marketers across different industries who are interested in sourcing UGC to use as part of their marketing plans.

It’s suitable for:

eCommerce brands
Consumer brands
Retail stores
B2B and B2C brands
Fashion brands
Beauty companies
Tech companies
Food brands

PowerReviews features

Its features include:

UGC collection analytics
Multiple UGC display options
UGC performance metrics and analytics
Customer support and multiple integrations

PowerReviews pricing

PowerReviews’ plans are not available to the public, but you can request a demo to see how their system works and then reach out to them.

Platform #5: Taggbox

Taggbox is UGC software where brands get to produce and share UGC curated from different social media platforms on their website or social channels.

Here’s how the Taggbox process works:

The platform helps you collect engaging content and reviews from users on different social sites.
You filter out the most relevant UGC with auto-moderation options.
Next, you obtain legal rights to use the content.
Then you tag brand products and publish the UGC.
Finally, you can track the performance of the UGC campaign.

Who is it for?

It’s a preferable option for freelancers, small and mid-sized enterprises (SMEs), and established businesses that want to source and publish UGC across various channels.

Taggbox features

Taggbox has several features to help brands curate UGC, including:

Content Management
Conversion tracking
Reporting and analytics
Multiple accounts management
Keyword filtering
Scalable integrations
Automated filtering

Taggbox pricing

Taggbox has four packages that are suitable for brands at different stages of the marketing journey.

They include:

Display package: This plan costs $149 monthly and above. It features a social media display wall for events, screenings, and signage.
Widget package: Ideal for emails, web pages, or hashtag campaigns and costs between $0 to $99 per month.
Taggshop: A good option for ecommerce websites or digital stores and costs between $49 and $299 monthly.
‍UGC suite: This package covers features that enable brands to unlock new options for their business growth.

Platform #6: Later

Later is a social media management platform that helps brands grow with content.

With Later, brands get to manage their social media strategy and find UGC to use for their campaign.

It’s a good option for people who want to spend more time on their business and not leave their social media marketing to chance.

Later lets brands search for UGC for their campaign by:

Searching for relevant industry hashtags
Searching for posts across Instagram, Tiktok, Facebook, etc., where they’ve been tagged or mentioned

The platform also helps you add the creator attribution to post captions you’ve imported, so the creator gets credited.

Plus, Later can also help you optimize and schedule the posts.

Who is it for?

The social media management platform can be used by:

Social media marketers
Retailers
eCommerce brands
Creators
Marketing agencies
Entertainment brands

Later features

Here are some of the key features:

Schedule posts: Set posts to auto-publish when you want.
Conversation tool: Automatically respond to comments.
Analytics: Get insights into what works for your business.
Source for UGC: Search for authentic content you can use for your campaign.

Later pricing

Later users have three pricing plans to choose from, and they can opt for monthly or yearly subscriptions.

The packages include:

The Starter plan: Costs $18 per month and covers 30 posts per social profile with limited analytics.
The Growth plan: Costs $40 per month and covers 150 posts per social profile with full analytics.
The Advanced plan: Costs $80 per month for unlimited posts with full analytics.

Platform #7: Pixlee

Pixlee is a UGC tool also referred to as a visual marketing platform that allows users to gather, curate, and create UGC.

It helps brands source UGC from their customers on social media, content creators, influencers, and employees too.

Pixlee then helps you curate and organize the content into a feed that can be displayed on your website or social media profiles.

Who is it for?

Pixlee is used by marketers in several industries including:

eCommerce
Retail stores
Fashion and Beauty
Hospitality
Beverage

Pixlee features

Some of Pixlee’s features are:

AI-driven search filters/tool
Engagement tool to interact with customers directly on the platform
Scheduling tool for your social media posts
Permissioning system so you avoid copyright issues with the UGC
Analytics tool to measure UGC performance and engagement rates

Pixlee pricing

Pixlee’s pricing plans are available on request so you have to request a demo and contact their team to get a quote.

Platform #8: Bazaarvoice

Bazaarvoice is a shopper engagement platform that centers around customer reviews but supports the provision of other UGC types for brands.

The platform allows users to create, gather, display, and share different forms of UGC from reviews to ratings, questions and answers (Q&As), social content, and visual content.

With Bazaarvoice, brands can launch a product sample campaign before releasing a new product to get it to the right audience.

It also has a community of people who can produce UGC for your campaigns.

Who is it for?

Bazaarvoice has been used by marketers in the following industries:

Food and beverage
Consumer electronics
Apparel and accessories
Consumer packaged goods
Health and beauty
Home Improvement

Bazaarvoice features

These include:

Review monitoring
Performance metrics
Review generation
Social media integration
Post scheduling
Multi-channel management

Bazaarvoice pricing

Bazaarvoice’s pricing packages are available only on request.

Platform #9: Foursixty

Foursixty is a platform where brands with a presence on Instagram can turn UGC from customers and brand ambassadors into shoppable galleries.

Instead of using branded content for your Instagram shop or online store, you get to use UGC instead.

When people visit your store, they’ll see content from other users.

In other words, it will be like they’re checking reviews from satisfied customers.

Who is it for?

Foursixty is ideal for marketing teams, bloggers, brand owners, or agencies across different industries, including:

Fashion
Beauty
Consumer goods
Food and beverages

Foursixty features

Foursixty is equipped with features like:

Integration of shoppable galleries: Integrate shoppable UGC galleries in your online store.
Track conversions: Integrate conversion-specific pixels to monitor Foursixty’s impact on your business.
Analyze engagement: Monitor which UGC is driving engagement or conversions.
Feature multiple products: Brands can tag more than one product.

Foursixty pricing

Foursixty’s pricing plan is split into three and users are charged monthly.

They are:

The Core plan: Costs $50 per month and is recommended for starting brands that only want shoppable Instagram galleries.
The Complete plan: Costs $300 per month for product page galleries, reels galleries, automated rights management, and more.
The Complete Plus plan: Costs $500 per month for ambassador shops, special integrations, post scheduling, and more.

Platform #10: Flowbox

Flowbox is a UGC platform that assists brands in collecting UGC from customers who’ve used their products.

The visual content software helps brands leverage UGC to drive engagement for their marketing campaigns and boost sales.

Users can gather UGC on Flowbox through tags, stories, hashtags, and mentions from social media platforms such as Twitter, Instagram, and Facebook.

Users are also able to:

Request permissions automatically
Publish UGC that matches their brand directly to their website

Who is it for?

Flowbox is suitable for ecommerce stores across several industries, such as:

Fashion
Furniture
Luxury goods and jewelry
Beauty
Consumer goods
Food and beverages

Flowbox features

These include:

Multiple widgets and widget editor
Advanced analytics
Multi-product linking
Image recognition
Integration with ecommerce software

Flowbox pricing

Users can reach out to the Flowbox team for information about their pricing system.

Platform #11: TINT

TINT is another tool for brands that want to leverage customers and employees to promote their business.

Brands can use TINT to gather UGC from social channels by filtering dates, keywords, and engagements so they can find the right content to use for campaigns.

The platform integrates with several marketing tools so you can share data with ease. Some of them include:

HubSpot
Mailchimp
Shopify
Zapier
WooCommerce
Salesforce

Who is it for?

TINT can be used by marketers across different industries, including:

Hospitality
Agency
Education
eCommerce
Internal communication
Food and beverages
Apparel and fashion
Tech

TINT features

Among TINT’s features are:

Campaign management
Reporting and analytics
Content management system
Engagement tracking
Auto-permission tool
Image editor
Video converter
Keyword tracking and filtering

TINT pricing

TINT has four pricing plans, all of them based on the concept of brand growth via UGC.

Users can opt to subscribe to monthly or annual plans.

Here’s an overview of each package:

Starter plan: Costs $99 per month for 1 user and 2 social connections. It’s ideal for small businesses that want to grow with UGC.
Growth plan: Costs $499 per month for 2 users and 12 social connections. Growing teams that want advanced features can use this.
Professional plan: Costs $1399 per month for 2 users and 50 social connections. Large teams that want accelerated results can consider this.
Custom enterprise plan: The price is available on request. This plan is for large enterprises that want flexible services matching their requirements.

Platform #12: ShortStack

ShortStack is a cloud-based marketing platform where brands can produce engaging content to grow their businesses.

The platform can help you run contests that generate UGC you can use for your digital marketing campaigns.

Who is it for?

Marketers and leaders in the following industries:

Trade shows
Agencies
Events
eCommerce
Health and wellness
Financial institutions
Real estate
Restaurants
Salons and spas
Travel
Drinks and beverages
Nonprofit

ShortStack features

ShortStack’s feature stack includes:

Website embed options
CRM and email integrations
Engagement analytics
Contest creation
Coupon distributions
Custom domains
Lead generation

ShortStack pricing

ShortStack’s pricing structure is split into four plans and it caters to the needs of different business sizes. The platform also offers a free trial to users who want to try the software before subscribing.

The pricing model consists of:

The Business plan: Costs $99 per month for 10k entries, unlimited page views, and website embedding.
The Agency plan: Costs $249 per month for 50k entries, unlimited page views, and hashtag and video upload contests.
The Brand plan: Costs $499 per month for 500k entries, unlimited page views, and digital rights management.
‍The Enterprise plan: The price is available on request for brand plan features and custom templates and integrations.

Platform #13: CrowdRiff

CrowdRiff is a visual marketing tool where brands can find the UGC required for their marketing campaigns.

It helps you source content from customers and manage it on the platform.

You can leverage CrowdRiff’s AI tool to source high-quality UGC relevant to your brand and craft a compelling call to action (CTA) that links visitors to your booking landing page or partner websites.

CrowdRiff also helps transfer the UGC from its platform directly to your social media profiles, websites, or even campaigns.

Who is it for?

CrowdRiff can be used by marketers who work in the following industries:

Tourism
Travel
Hospitality

CrowdRiff features

Here are features that CrowdRiff can help you with:

Content management
Digital asset management
Smart curation for high-quality on-brand content
Smart galleries
Campaign management
Collect, share, and publish UGC

CrowdRiff pricing

Users will need to submit a pricing request to find out about their plans. You’ll be asked to provide details about your brand so they can design the right plan for your brand.

Platform #14: Walls.io

Walls.io is a platform that helps brands aggregate and create content from multiple social media sites to build social walls – a feed of live posts on display in real time.

With Walls.io, you can search for UGC using comments or mentions of your brand in social media, hashtags, and reviews.

The social wall that Wall.io creates is a unified one with updates that can be posted directly on your websites or live event walls.

The platform also allows your customer base to upload UGC directly to the wall.

In addition, Wall.io helps prevent unwanted posts containing abusive content or spam from appearing on the wall.

Who is it for?

Freelancers and small to large businesses across different industries such as:

eCommerce
Education
Finance
Healthcare
Hospitality
News and entertainment
Nonprofit
Retail sport
Tourism

Walls.io features

These include:

Automatic content curation
Spam blocker
Social media aggregation
Direct posts
Website widget
Social wall API

Walls.io pricing

Walls.io’s pricing covers plans for users who prefer ongoing usage, one-time events, or want customized enterprise plans for their business.

For ongoing subscriptions, the platform features three plans that are billed on a monthly and annual basis.

The Free plan: Users have access to 1 wall, single source per platform, and wall update every 12 hours.
The Pro plan: Costs $249 per month for 1 wall, 5 sources per platform, and a wall update every minute.
The Premium plan: Costs $599 per month for 5 walls, 10 sources per platform, and a wall update every minute.

Platform #15: Billo

Billo is a UGC platform that connects brands with creators and editors to produce UGC for them.

With Billo, you get to create tasks describing what type of UGC video you want so creators interested in working with you can apply.

And if you approve the creators who’ve applied, you can send them your product so they can start producing content.

Who is it for?

Billo’s typical clients are business owners or marketers who work with:

eCommerce brands
Agencies
App and games companies

Billo features

Here are some of Billo’s features:

Management dashboard: It helps brands keep track of briefs they’ve created and source for creators for them to work with.
Premade templates: Multiple templates are available when creating briefs.
Video editing: Edit the visual UGC yourself or hire an editor to do that before using them.

Billo pricing

There are three pricing plans available on Billo, and they’re dependent on what video type and duration users want.

Basic quality: Starts at $59 for videos with basic lighting and no backdrop.
Premium quality: Starts at $89 for videos with better lighting and a colorful backdrop.
Custom plan: This option is available for users who want videos at scale.

Let’s wrap this up!