There used to be a time when only professionals created content for brands.
But that’s no longer the case.
With pocket-sized smartphones, people are generating quality content every day.
The million-dollar question marketers get to ask is:
Where or how can I get customers to help promote my business?
In this guide, we’ll compare two tools that can get the job done: Billo and Insense.
More precisely, you’ll become familiar with their:
- And individual features
Without further ado, let’s dive right in.
Table of Contents
What is Insense?
Insense is a creative platform where brands can collaborate with professional creators for custom content creation and paid advertising campaigns.
In other words, you can receive content for any type of marketing campaign from professional creators who know how to create content that converts.
What can it do for your business?
With Insense, brands are able to filter the creators they’d like to work with and streamline their communication with them.
There are several features you get to enjoy when using our platform aside from discovering creators, such as running targeted ads on the creators’ social media handles.
Speaking of who can use it, Insense is ideal for marketers in any industry who are ready for the for-consumers-by-consumers advertising revolution.
What is Billo?
Billo is a digital platform where businesses can get eCommerce videos from content creators.
In turn, the videos can be used for your marketing campaigns on social media.
Furthermore, Billo helps companies increase their product page conversion rate with content created by creators.
How does it work?
To begin with, you will need to create a task on the platform for creators to see.
Then, you get to choose your preferred creator and send over the product you’d like them to create content for (if it’s a physical product).
After that, your creator sends over the video and you can publish it on the social media platform of your choice.
What is the Difference Between Insense and Billo?
The main difference between Insense and Billo is that Insense helps brands to build a constant source of user-generated content rather than a one-off project with content creators.
We’ve created a comparison table that outlines the major differences between both tools below.
To help you understand more clearly, Billo allows marketers to create a task that describes what kind of content they want which works well for one-off projects.
With Insense, on the other hand, you get to create a creative brief that shows creators what kind of brand they will be working with as well as essential information about the project which can be any kind of creative content for social media.
More specifically, Insense’s Creator Marketplace gives brands access to a wide range of creators they can communicate with and collaborate as many times as they want.
What’s more, the campaign briefs and communication capabilities, such as the powerful Insense chat function, are structured in such a way that brands can ask creators for multiple assets at once as well as allow both parties to agree on a content distribution model they’re both happy with, such as creator licensing that we’re discussing a little further down.
In other words, Insense’s capabilities make the creation of user-generated content (UGC) convenient and scalable.
Overall, Billo is typically used to test which UGC is performing better while Insense offers a wide range of interesting features such as the chat function that makes communication between marketers and creators seamless and boosts scalability.
UGC has more influence over customers’ buying decisions than other forms of marketing.
As a brand, trying to figure out where to get UGC can prove a little difficult sometimes.
In this section, we’re going to paint a clearer picture showing how helpful Insense can be with regard to creating UGC.
Advantage #1: User experience
We do our best to ensure that customers can easily find what they need when they visit our website.
Insense has a pretty good understanding of this which is seen from the moment you sign up or log in to the site.
See what one of our customers had to say about their experience in the screenshot below:
The homepage is split into different sections with each pointing you in the direction you should go.
There’s a how it works segment that briefly describes the first step you’ll need to take down to the last.
Plus, you also get to see what kind of UGC you need for each step of your marketing journey.
Moreover, once you’ve logged in you get clear call-to-action buttons that make the process hassle-free
Have a look at the Fill Out a Brief and Find Creators buttons below:
It saves you the stress of sending emails back and forth and helps you keep all communications about upcoming campaigns in one place.
Plus, you get to carry out other tasks such as connecting to the creator’s Facebook Ads Manager account and sending payments through Insense.
Advantage #2: Variety of high-quality creators
Different campaigns require different content.
Sometimes, that means having a pool of creators to choose from for each campaign.
Basically, so you can get more volume of content for your marketing campaign and figure out which one is performing.
With Insense’s Marketplace, you have over 35,000 high-quality creators who are energetic, dedicated, and creative for you to choose from.
More on that a little further down!
This saves you the time and effort of searching for a customer who would be willing to create UGC.
We’re not just saying this either; see what Stephanie, an eCom Operations Manager, had to say about this:
Not only do you get to choose from a wide range of creators, but you can also decide on the budget and which social media platform they specialize in.
Plus, you get to not only choose quality creators but also negotiate prices directly with them.
Advantage #3: Budget control
As a business, ensuring that your income, expenditure, and value of expenses are balanced is essential.
You want to spend money on expenses that give you value for your money.
Well, that’s another advantage of using Insense to build a portfolio of user-generated content for your business.
Our pricing strategy is such that brands can get content within their budget range and creators aren’t left out either.
Once again, we’ve got proof:
Advantage #4: Chat feature
We’ve already talked about Insense’s chat feature that allows you to communicate directly with creators.
Wanna ask for a reshoot or dying to work with the same creator again and again?
All you need to do is to handle all communications inside Insense and enjoy a seamless communication and collaboration process.
This can save businesses both valuable time and money as it allows them to negotiate prices, but also discuss all campaigns thoroughly before they proceed with creation, thus increasing the chances of getting exactly the UGC they want.
Now, let’s take a look at the advantages of Billo.
There are several advantages to using Billo especially if you’re an eCommerce brand and require social proof.
You can be among the 58% of marketers that have used UGC in their ad campaigns.
We’re going to break down some of the pros of using Billo in this section so you can understand the tool’s benefits.
Advantage #1: Custom-made video ads
The first advantage we look at is the custom-made video ads brands can find on Billo.
The platform offers brands access to video add-ons for editing and creating video ads to boost sales.
What’s more, it can be used for ad content for almost all social media platforms, from Facebook and Instagram to TikTok and Snapchat.
Plus, brands can use Billo to create products videos for major eCommerce platforms like Amazon and Shopify.
In other words, you can get professionally made video content for different ad campaigns on several leading platforms…
…and you can also get a huge volume of content for your campaigns.
Sergil, an Amazon store owner, described it well when he said:
Advantage #2: Simplicity
Billo has also been considered a simple platform to use by both marketers and creators.
Simplicity in this sense describes how convenient the tools are for users to navigate through the site to find what they need.
In this case, what you need is user-generated content.
After signing up to the platform, you have access to the dashboard.
It is from there you get to manage everything regarding getting an organic post.
You can create tasks, select, and approve creators.
Speaking of creating tasks, you can make use of templates or design custom scenarios to give the creators an idea of what you want.
That makes the process of getting content simpler.
Another customer confirmed this was an advantage they’ve experienced.
It’s time to compare both tools together.
Comparison Point #1: Features
The whole point of comparing is to identify what both tools have in relation to each other in terms of their features.
You get to see the distinctive attributes of both of them.
A platform that facilitates for-consumers-by-consumers advertising, Insense helps you make the most of working with creators at various levels.
That partnership leads to the creation of vertical videos, organic posts, and branded photos.
Speaking of its prominent features, we discuss a few of them below.
Feature #1: Creator discovery
Did you know that 22% of brands claim that finding influencers has been somewhat difficult? Over 50% have described it as medium difficulty.
Finding creators to work with is neither difficult nor considered ‘medium difficulty’ with Insense.
The tool saves you the stress of searching for creators when you need them.
To begin with, you need to be signed up on the platform.
Then navigate to the Brand’s page by clicking on Try it out.
From there you can create a brief that would be useful in informing creators about your brand and campaign.
When that is concluded, you can visit the Creator’s Marketplace as seen on the right side of the screenshot below.
You can find and curate creators to get started using our location, platform, age, hashtag, and gender search filters.
That’s not all.
As we already mentioned, Insense’s chat feature allows you to easily communicate with creators but you can begin the collaboration from there and make payments too.
Feature #2: Content amplification
Every brand owner or marketer would like their content to be seen and engaged with, right?
In fact, isn’t that the whole point of user-generated content?
Insense is officially partnered with Facebook and TikTok which means you can run ad campaigns directly from Insense.
We’re recognized by TikTok as content marketing experts.
What does that mean?
We’re able to help brands create, run, and measure marketing campaigns on TikTok.
With regards to being a Facebook Marketing Partner, it means brands can capitalize on this to reduce cost per click (CPC) by about 3% and increase their return on ad spend (ROAS).
Essentially with the content amplification feature, brands do not just get UG content from creators, but they can get promoted too.
Feature #3: Creator Licensing (previously Influencer Whitelisting)
The next feature we talk about is creator licensing.
What is this?
This refers to the process where brands obtain advertising permissions from creators to use their content, handles, and audience to run paid campaigns.
So if you want to run creator-licensed campaigns, Insense can help you with that.
To get started, you need to choose a creator by visiting our Creator Marketplace.
Through your communication on our chat feature, you can decide on which creative you would like to use and connect the creator’s page to your Ads Manager…
…and you can launch your campaign.
Ecommerce brands looking to create videos that will get customers interested and increase sales can use Billo.
They can help you create eCom videos for a wide range of industries from apparel to cosmetics, consumer goods, health and wellness, and skincare.
What special features have they got?
Feature #1: Product videos
Product videos are more like explainer videos describing a product’s benefit and Billo is known for its eCom video ad creation.
The product videos are created to highlight your product’s features, the consumers’ experience, and their testimonials.
With Billo, you can get product review videos from their pool of creators for different social media platforms including Amazon and Shopify.
Plus, you can decide to include add-ons such as subtitles, music, or call-outs to make the experience more interactive.
Feature #2: Focus on UGC
Another Billo feature we’re going to talk about is how they focus on UGC.
In other words, their videos come from trained creators only.
It would be real people that potential customers can relate to.
Comparison Point #2: Pricing
We know you’ve been waiting to see how much Insense and Billo cost, right?
Well, your patience has paid off.
Here we take an in-depth look at their plans and what they each have to offer.
Our pricing plan is split into three categories with the option to pay quarterly, or annually.
The screenshot below shows our pricing plans when charged annually:
For each plan, you can book a demo when you get to speak with a representative about what the plan means for you.
To help you understand more clearly, here’s a breakdown of Insense’s pricing system:
- Trial month: this plan starts at $450 per month and is meant to help you discover if Insense works for your brand. You’re automatically upgraded to the next plan after 1 month. Only one brand and campaign is allowed with this plan.
- Scale plan: this begins at $400 per month or $300 if you pay annually. It includes everything from the trial month plan plus six advertised brands and an unlimited campaign per month.
- Advanced plan: begins at $750 per month or $600 if you pay annually. It covers everything in the scale plan and up to 20 advertised brands.
Billo’s pricing arrangement is divided into three and is on a per output basis. Their pricing system is dependent on the type of video ads, quality, and quantity you want.
More specifically, their three plans include:
- Custom-made video: starts from $59 per video and you can select the duration of the video including which professional add-ons you want.
- Premium quality video: begins at $89 per video and covers how-to, unboxing, and 360 product showcase videos.
- Large quantity video: You will need to contact the Billo team if you require a large volume of videos.
… and let’s wrap this up!
Now Over to You
Whew! That’s the end of our comparison guide.
That was long but insightful, wasn’t it?
We certainly hope you’ve picked up new information about both tools.
If you’re having a hard time making a decision, don’t hesitate to book a live demo session with Insense.
It will give you first-hand experience of how our tool can help you create a portfolio of user-generated content for your business.
Thanks for reading and until the next one!