If you’ve been running influencer marketing campaigns for a while, you’ll agree that working with influencers can be tricky.
Especially if you’re working with a number of them.
You can’t send a broadcast message to all your influencers as they’re most likely working on different projects.
They have different payment structures so what’s applicable for one isn’t for the other.
How about the ones with unique individual processes?
The point is it can be a lot to keep up with them, but at the same time, you have to.
Well, that’s where influencer relationship management tools come in.
They provide everything needed to develop a strong relationship with your influencers.
From storing crucial information to streamlining how you communicate, IRM platforms ensure you have a smooth collaboration with influencers.
Very quickly, let’s walk you through some of the best influencer management platforms and tools on the market.
Disclaimer: The information below is accurate as of November 22, 2023.
Influencer Management Platforms by Use Case
Deciding on a tool all boils down to one question — “What can it do for me?”
Even before you get to the pricing or features.
To help you answer that, here’s an overview of each IRM’s use case:
- Insense — Streamlining of influencer discovery and communication.
- Upfluence — Automation of influencer marketing campaigns.
- Grin — Detailed influencer marketing reports at campaign and influencer level.
- Klear — Influencer search engine and outreach management.
- Traackr — Customized system for managing influencer data and records.
- Creator.co — Self-serve subscription for influencer recruitment.
- Modash — Whole team access in the influencer discovery phase.
- Aspire — Digital term sheet, outlining the job to be done.
- Influencity — Influencer brand affinity to know if they’re perfect.
- CreatorIQ — Creator intelligence to figure out all you need for a new campaign.
Alright, now who’s ready to unpack these tools and what they’ve got to offer?
1. Insense
Insense is an influencer marketing platform that comes with everything you need to build a relationship with creators and micro-influencers.
Here’s what you get from this influencer platform.
- Find influencers you can create long-term partnerships with.
- Go through their profiles to check their portfolios, audience data, social pages, and more.
- Communicate seamlessly with them after they’ve been hired.
- Handle payment processing and legalities.
- Track the campaign performance and status.
Who Is It For?
Insense is the perfect platform for:
- Direct-to-consumer (DTC) brands
- E-commerce experts
- Influencer marketers
- Growth agencies
- Creative strategists
- Media buyers
Features
Some of its key features include:
- Direct chat for interacting with influencers in one space.
- Campaign management so you can optimize the project and track your progress.
- Influencer marketplace to find content creators and the right influencers for your campaign.
- Payment and copyright terms — automate how you pay influencers.
Pricing
Insense has two pricing categories — self-service and managed plans.
For the self-service option, you’ve got four pricing plans.
- Trial version at $500/mo for a first-hand experience of Insense.
- UGC plan at $400/mo for unlimited campaigns and a success manager.
- UGC+creator ads at $450/mo for an unlimited supply of UGC.
- Advanced plan at $1,500/mo for creator shortlisting, campaign launching, and more.
The managed plans, on the other hand, have three pricing tiers:
- $2,800/mo for 6x UGC video ads.
- $3,500/mo for 12x UGC video ads.
- $4,200/mo for 18x UGC video ads.
2. Upfluence
Upfluence is an influencer marketing platform with a huge influencer database of around three million creators.
With this software, you can find influencers who already know about your brand. You get to create a customized workflow to manage influencer campaigns.
You can also track sales influencers have brought in and your overall return on ad spend, categorized by influencer, posts, and specific campaigns.
Who Is It For?
Upfluence can be helpful to any of these professionals:
- E-commerce brands
- Affiliate marketers
- Influencer marketers
Features
Upfluence has several features, but only some relate to IRM:
- Influencer discovery for finding potential influencers through their extensive repository.
- Personalized dashboard to monitor influencer negotiations, progress by campaigns, product seeding, and customized promotional codes.
- Pre-made email templates to simplify communication with influencers.
- Simplified payments across multiple currencies.
Pricing
Regarding costs, Upfluence offers three pricing tiers:
- Growth plan: Offers one seat and is primarily for managing influencer campaigns.
- Scale plan: Offers 5 seats and is designed to help affiliate marketers increase their sales.
- Enterprise plan: Offers 25 seats and helps maximize brand ambassadors’ potential.
If you want the actual cost of any of their plans, you’ll have to contact the Upfluence team.
3. Grin
Grin is an influencer marketing software that also doubles as an influencer relationship management tool.
Grin believes that building a relationship with creators is a good influencer marketing strategy for brands.
So whether you’re dealing with prospects or committed brand ambassadors, Grin has a system in place to help you manage them.
It will help you:
- Streamline the messaging channels you use and the collaboration process.
- Track messages with influencers to know if they have been opened or responded to.
- Create personalized briefs for influencers.
- Organize influencers according to your relationship.
Who Is It For?
In general, Grin is built for:
- DTC brands
- E-commerce brands
- Influencer marketers
- Affiliate marketers
- Brand owners
- Marketing directors
Features
Aside from influencer discovery, Grin has different features that can help you manage influencer relationships. They include:
- Payments and product seeding for paying influencers seamlessly in cash or kind.
- Reporting that tracks campaign performance at an individual level.
- Audience analysis to see if an influencer’s audience aligns with yours.
Pricing
At the moment, Grin’s pricing structure isn’t disclosed on its website. You have to contact the sales team to learn more about that.
But what you can get is a demo of how the software works on request.
4. Klear
Klear is another digital platform that can help you run influencer marketing programs.
With this tool, you can manage influencer relationships at different stages of the campaign.
It’s got in-app messaging so you can communicate with influencers, get contracts signed, and all that.
Klear also has an integrated CRM to record and manage campaign data with ease.
Who Is It For?
Klear is built for professionals working in:
- E-commerce brands
- Marketing agencies
- Large enterprises
Features
Here are some of Klear’s main features:
- Influencer search engine to discover social media influencers.
- Influencer analytics to get real-time insights into the influencer’s data and audience demographics.
- Instant reports to track performance metrics and the campaign’s key performance indicators (KPI).
- Influencer CRM for managing influencer contacts, outreach, and more.
Pricing
Klear has three pricing options:
- Professional for one user and features essential influencer management tools.
- E-commerce is open to 5 users and is great for collaborative teams.
- Enterprise plan allows up to 10 users and is for cross-functional teams.
As for the cost, you’ll have to get in touch with Klear’s team to discover how much each plan costs. You just have to provide some bit of information, et voila.
5. Traackr
Traackr is an IRM platform that can build and scale influencer marketing campaigns.
You get to find specific influencers who can perform best for your campaign, using different filters.
Additionally, you can access influencer profiles and details and even create your own system to keep track of that data.
And if you want, you can monitor the amount spent on each influencer and their respective impact.
Who Is It For?
Traackr can be used by:
- Digital marketing experts
- Business owners
- Consumer brands
- E-commerce experts
- Agencies
Features
Here are some of its main features:
- Streamlined engagement workflow so everyone knows what to do.
- Email integration with Gmail and Outlook for communicating with influencers and stakeholders.
- Task management to streamline influencer collaboration.
- Custom groups to segment influencers according to interests or campaigns.
Pricing
Regarding Traackr’s pricing, it’s only available on request.
6. Creator.co
Creator.co is a marketing platform where brands can find and work with creators and influencers.
When searching for influencers on Creator.co, you get to look through millions of profiles across social media platforms like YouTube, TikTok, and more.
You can also analyze influencers you’d like to hire and monitor how their content is performing.
Who Is It For?
Creator.co is a tool that’s mainly used by brand owners and digital marketers.
You can also throw in affiliate marketers and influencer marketers as professionals who use this software.
Features
Some of Creator.co’s features include:
- Creators search for finding influencers to collaborate with.
- Advanced analytics so you get a good insight into an influencer’s performance before hiring them.
- Campaign management where you track the influencers’ and campaign’s progress.
- Campaign reporting to get real-time updates about the campaign.
Pricing
Creator.co has separate pricing offers for brands and agencies.
Brands have four options starting at $460/mo while agencies have three, starting at $7,495/year.
7. Modash
Modash is another influencer management tool that can help you start and scale influencer marketing campaigns.
It’s a platform your entire marketing team can get behind.
It lists all the influencers on the internet with over 1k followers and provides their metrics so you can find experts to work with.
With Modash, everyone on your team gets to see which influencers have been contacted, declined your offer, are currently negotiating deals, and more.
You know, so one person doesn’t have to do all the work.
Who Is It For?
Modash is a tool influencers marketers can use including professionals in these industries:
- B2C brands
- DTC businesses
Features
Here are Modash’s primary features:
- Influencer discovery to find influencers who align with your ideal audience.
- Influencer analytics so you have audience data and demographics for each influencer.
- Campaign monitoring for unique insights into your campaign.
- Influencer management, a CRM for influencers so you never lose track of your processes.
Pricing
Modash has four pricing plans:
- Essentials at $120/mo for a single team member.
- Performance at $299/mo for 5 team members.
- Advanced at $899/mo for 10 members.
- Enterprise is available on request.
8. Aspire
Aspire is software that can help you run influencer marketing campaigns at scale.
You can find influencers in Aspire’s marketplace who’ll tilt a campaign in your favor. You also get to streamline how you collaborate with influencers on campaigns.
Who Is It For?
Aspire is a marketing platform for:
- E-commerce brands
- Content managers
- Growth marketers
- PR managers
- Marketing professionals
Features
Here are some of its major features:
- Process automation, like drafting and sending contracts or product fulfillment.
- Customized workflow to keep everyone on task.
- Influencer CRM for saving and organizing influencers’ contact information.
- Email integrations so you have a centralized way of communicating with influencers.
Pricing
Aspire offers three pricing structures — Starter, Pro, and Premium. However, you have to contact sales to know how much they cost.
9. Influencity
Influencity is another software tool for influencer campaigns and managing your influencer relationships.
You get to find ideal influencers and go through their stats for important data like their average engagement rate.
Then you can handle price negotiations and track progress from a single location.
Who Is It For?
Influencity is a marketing solution that caters to the needs of:
- Brands
- E-commerce businesses
- Agencies
Features
Here are some of Influencity’s features:
- Influencer database for discovering new influencers.
- Campaign manager to organize and streamline your influence marketing efforts.
- Reports for measuring the effectiveness of your campaign.
- Audience quality to know if the influencer is a good fit for your target audience.
Pricing
Influencity offers three pricing plans that range between $168/mo and $698/mo.
And there’s a customized plan where you can build a tier that reflects the way your business is run.
10. CreatorIQ
CreatorIQ is a tool that can help simplify your relationship with influencers.
They’ve got a CRM for storing crucial influencer information so it's centralized and you have easy access to data at any stage of the campaign.
You’ll get to see the social analytics of each influencer, their audience, the campaigns they’re on, and more, in a single location.
Who Is It For?
CreatorIQ is used by DTC brands, agencies, and global enterprises, including marketing professionals in these industries:
- Consumer goods
- Beauty and fashion
- Sports and gaming
Features
CreatorIQ has various features but here are some that are IRM-related:
- Advanced property insights to discover influencers for your campaign and sieve out the ones with fake followers.
- Payments and incentives to automate how you pay influencers.
- Reporting and insights so you know how well influencers’ content is performing.
- APIs to track how many people are seeing your content.
Pricing
CreatorIQ’s pricing is currently only available on request. You have to submit a bit of information and one of their specialists will reach out to you.
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And that’s it guys, the end of our list of IRM tools.
Now Over to You
Hmm, so it’s time to make a decision.
We understand that taking all this in can be overwhelming. They’re all good tools after all.
So here’s what we can do for you to take the pressure off:
Book a demo with Insense and let’s walk you through how we can help you streamline the relationship with your influencers.
Sounds like a plan, no?
Great! See you shortly!
Frequently Asked Questions (FAQs)
Hi again!
So we added the section in case you’ve got questions that weren’t answered in the article above.
But if you still have additional questions aside from these, feel free to reach out.
What is an influencer management platform?
An influencer management platform is an end-to-end digital solution that provides the resources needed to launch an effective influencer marketing campaign.
We’re talking about finding influencers, sending briefs, payment negotiations, sharing affiliate links and discount codes, tracking analytics, and more.
What are the benefits of using an influencer management platform?
Here are some benefits of using an influencer management platform:
- Finding relevant influencers for your campaign.
- Fostering relationships between brands and influencers.
- Getting real-time insights into campaign metrics like conversion rates.
- Automating tasks like paying influencers on time.
- Giving your brand social proof.
- Cutting back on time you’d have wasted doing everything manually.
How can I choose the best influencer management platform?
Here’s what you wanna do:
- Check user reviews online.
- Look at their use cases and ideal customer base to see if they match those of your brand.
- Go through their pricing plans.
- Check their features list…does it have what you need?
- Book a demo.
