What Is a UGC Influencer Agency?
A UGC influencer agency is a platform that helps brands find and engage influencers to create user-generated content for them.
If you’re new to influencer marketing, you’re probably wondering why you would need influencers to produce UGC, when you could obtain it from your customers or employees.
While there are plenty of amazing benefits, two stand out:
✅ Influencers can create more brand exposure
✅ Influencers have the power to influence user behavior
According to a 2024 Izea survey, influencers reach at least 83% of social media users ages 18-60.
The same survey also found that 51% of consumers have purchased after seeing a product used by an influencer.
Still, getting influencers to promote your products and managing those partnerships and your UGC campaigns is quite complex.
That’s where UGC influencer agencies come in.
To get a better understanding, we’ll show you how these agencies work.
How Do Influencer Agencies for UGC Work?
Influencer agencies for UGC act as intermediaries between brands and influencers, facilitating user-generated content sourcing and use.
These influencer marketing platforms usually provide the following services:
1. Influencer discovery
At their core, these agencies are influencer search tools.
UGC influencer agencies give brands access to a database of vetted influencers and offer automated search features to speed up creator discovery.
This service is exceptionally practical because manually searching for and vetting influencers is challenging, time-consuming, and often inaccurate.
2. Influencer outreach and relationship management
Most agencies also work as influencer relationship management platforms.
Specifically, these platforms provide a simple influencer outreach process and allow you to communicate with collaborators.
By constantly keeping in touch and offering new job opportunities, you can build strong relationships with your influencers.
3. UGC commissioning and management
Once you find influencers who match your brand’s niche, voice, and target audience, these agencies help you obtain high-quality, authentic UGC.
Usually, you send out a brief with details about your marketing campaign and the type of UGC you need and wait for the influencers to send you the creative assets.
Then, you review the content, send feedback, get the final version, and distribute it.
Moreover, some of the best platforms use their expertise to help you build winning influencer marketing strategies and can even manage your campaigns.
4. Performance analysis
Once you receive and distribute the UGC, many influencer marketing software solutions analyze its performance.
Namely, these platforms track key performance metrics to determine the effectiveness of your UGC campaigns.
Based on the analysis results, you can identify the strengths and weaknesses of your UGC strategy and optimize accordingly.
Keep reading to find out how to choose an effective agency.
How to Choose an Effective Influencer Agency for UGC Content
There are countless influencer agencies for UGC content on the market, each providing different offerings.
So, how do you choose the best platform for your brand?
Here’s a list of the main factors you should consider before deciding:
1. Relevant industry expertise
Seek out an agency with expertise in your industry and a history of running successful UGC campaigns for similar brands.
These UGC platforms are better equipped to understand your needs, challenges, and target audience.
They can help you develop a standout creative strategy that will enable you to achieve all your marketing goals.
2. Extensive influencer network
The simplest way to generate more UGC and scale your campaigns is to work with multiple influencers simultaneously.
Therefore, you must look for a UGC agency with an extensive database of influencers across different platforms.
Moreover, an extensive influencer network also ensures you’ll find multiple collaborators specializing in your niche who resonate with your target audience.
3. Key services
Before searching for an influencer agency, you must identify your marketing goals.
Thus, you’ll know what you want to accomplish and what services you need.
For instance, if you don’t have the manpower and time to build and manage a UGC campaign, you can look for a platform that offers a fully managed service, like Insense.
4. Budget flexibility
Working with a UGC influencer agency doesn’t come cheap, especially if you want to receive high-quality services.
However, if budget is an issue, you can choose a platform that offers some flexibility.
Specifically, some influencer agencies, like Insense, offer different pricing plans for:
- Self-service vs. fully-managed service
- The number of UGC campaigns you want to run
- The number of account users you need access for
- Advanced features, like UGC post-production or influencer scouting
Next, we’ll show you why Insense is the best choice for your brand.
Why Is Insense the Best UGC Influencer Agency?
Insense is a micro-influencer marketing platform founded back in 2016 and trusted by over 1.7K brands.
Our agency specializes in UGC production, organic posting, and influencer whitelisting for Instagram and TikTok.
Check out some of the key features that make Insense the best UGC influencer agency:
1. Creator Marketplace
Finding influencers to create UGC for your brand is a breeze with Creator Marketplace.
Our database consists of over 20K vetted TikTok and Instagram influencers and UGC creators specializing in a wide range of industries, including:
- Beauty and care
- Fashion
- Health and wellness
- Lifestyle
- Sport and fitness
You can filter your search using advanced options, such as industry, influencer and audience demographics, and price.
You’ll get a list of all the influencers who match your requirements in a matter of minutes.
2. Creative Brief
If you don’t have time to search for influencers, you can let them come to you.
Fill out our Creative Brief with detailed information about:
- Your campaign type, goal, platform, and price range.
- Your product description and photo.
- The type of influencer you’re looking for in terms of demographics, engagement rate, and follower count.
- The type of creative assets you require.
The best part is that our brief includes pre-made choices, hints, and examples for each stage, so you don’t have to be an expert to fill it out.
Moreover, to make sure you get the best influencer matches, you can include screening questions and ideal influencer lookalikes in your brief.
Finally, you publish the brief and wait for influencers to apply.
3. Campaign Management
One of the biggest advantages of partnering with Insense is that you can run countless influencer-generated content campaigns simultaneously.
Moreover, due to our user-friendly Campaign Management feature, you won’t need an army of marketing specialists to manage your campaigns.
In the centralized campaign dashboard, you can see all your campaigns, their status, and the number of new applications, messages, and creative assets to be reviewed.
On top of that, you can also duplicate your campaigns, add more influencers, and invite your team members to join.
4. Payments & Copyrights
Our UGC influencer agency takes care of all legal aspects for you.
Namely, our Creative Brief serves as a legal contract between your brand and influencers.
The moment an influencer applies to your brief, they automatically agree to the terms and conditions of your campaign.
You’ll also obtain full digital copyright for all the creative assets submitted by our influencers.
That means you can use the UGC however you like, across different platforms.
Furthermore, Insense offers a secure, automated payment system that protects brands and influencers.
We freeze the influencer’s payment the moment you hire them and transfer the amount only after you approve the creative assets.
5. Direct Chat and Relationship Management
We believe that effective communication is the key to successful influencer partnerships.
Therefore, we developed the Direct Chat feature that allows you to communicate with influencers in real time, without leaving the Insense platform.
Using our chat, you can answer all your collaborators’ questions, provide additional information and feedback, and receive creative assets.
Then, once a campaign is over, you can use the Direct Chat to keep in touch and nurture your influencer relations.
After all, by developing long-term influencer partnerships, you can build brand authenticity and consumer trust.
You can also use our Relationship Management feature to strengthen your influencer relationships.
This feature allows you to work with the same influencers over and over again and launch long-term campaigns.
6. Performance
UGC performance tracking is essential for identifying weaknesses and improving future campaigns.
However, the Insense Performance feature goes beyond that.
You’ll gain comprehensive analytics, covering:
- Influencer post performance: views, engagement, and CPM & CPE
- Creator collaborations: completed deals, creatives, and publications
- Platform spending: reimbursements, extra payments, and average deal price.
Using all this information you can identify the best-performing influencers and UGC campaigns, and allocate your resources more effectively in the future.
Now, take a look at some of our client success stories.
Success Stories of Brands Using Insense for UGC
We don’t want you to think we’re biased when we say that Insense is the best UGC influencer agency for your brand.
Here are just some of our client success stories, so you can decide for yourself:
1. UCA Lingerie
UCA Lingerie is a sustainable lingerie brand that encourages women to celebrate their femininity.
The challenge: UCA Lingerie wanted to increase brand reach and conversions by recruiting a large number of influencers to generate and post UGC promptly.
The solution: Using the Creator Marketplace, the brand identified and invited nano- and micro-influencers with an average engagement rate of 4.5% to join its campaign. UCA Lingerie also used the Creative Brief to inform influencers about the creative asset requirements.
The results: UCA Lingerie worked with over 50 influencers and received over 60 creative assets monthly, achieving an average reach of over 40K.
2. Hollywood Hair Bar
Hollywood Hair Bar is a brand that produces organic products that stimulate natural hair growth.
The challenge: Hollywood Hair Bar needed to find influencers and creators who matched their target audience and obtain high-quality UGC for whitelisted ads to boost conversions.
The solution: The brand used the advanced filtering options of the Creator Marketplace to find influencers who fit its audience demographics. Then, Hollywood Hair Bar used Insense to scale UGC production.
The results: Hollywood Hair Bar identified 91 influencers who aligned perfectly with its audience and used their UGC for whitelisted ads, increasing conversions by 5%.
3. BabyQuip
BabyQuip is a leading international baby equipment rental service and marketplace.
The challenge: BabyQuip wanted to find TikTok influencers specializing in its niche who could promote the brand’s services in different countries.
The solution: BabyQuip used the location, followers, and engagement rate search filters of the Creator Marketplace to find influencers who matched its requirements.
The results: In just one month, BabyQuip started collaborating with over 25 influencers from five different countries, whose TikTok videos generated over 40K views and high engagement rates.
Over To You!
Partnering with a UGC influencer agency, like Insense, will give you access to an extensive network of skilled creators who can produce high-quality and authentic UGC for your brand.
Using the creative assets you’ll obtain and our platform’s technological capabilities, you can launch and manage winning marketing campaigns.
Book a demo with Insense and find out how it all works.
Influencer Agency - FAQs
Here are some of the questions our clients frequently ask:
What is UGC (User-Generated Content)?
UGC is any type of content produced by consumers instead of brands. These consumers can be customers, employees, influencers, or professional UGC creators. UGC can include everything from images and videos to blog posts and social media posts.
What types of influencers does Insense work with for UGC campaigns?
Insense works with Instagram and TikTok influencers of all ages, from various countries, specializing in a wide range of industries, including:
- Fashion
- Beauty and care
- Kids and parenting
- Pets
- Sports and fitness
How do brands collaborate with influencers through Insense?
On Insense, brands can either search for influencers using the Creator Marketplace or launch a Creative Brief and wait for influencers to apply. Once a brand finds a potential partner, it can discuss all the details of their collaboration using the in-app Direct Chat. Finally, the brand will receive the creative assets through the chat.
What are the benefits of using Insense for UGC content creation?
By using Insense for UGC content creation your brand can:
- Generate large amounts of UGC in less time
- Obtain different types of creative assets
- Launch and manage an unlimited number of UGC campaigns simultaneously
- Repurpose UGC for different platforms
- Increase reach by distributing the content to wider audiences
What industries or brand niches does Insense cater to?
Insense caters to a wide range of industries, including:
- Health and wellness
- Beauty and care
- Travel
- Lifestyle
- Home and garden
- Gaming and technology
Moreover, if you can’t find influencers in your niche, Insense can scout them for you.
Can Insense's platform be used for international influencer campaigns?
The Insense platform can be used for international influencer campaigns because it works with creators from the USA, UK, Canada, Australia, Austria, Belgium, Germany, Italy, Ireland, Netherlands, France, Switzerland, Czech Republic, Denmark, Norway, Finland, Sweden, Spain, Portugal, Poland, New Zealand, and Singapore.
