Laundry and dry-cleaning service app Cleanly
was founded with the goal of creating a laundry revolution. With a focus on convenience, the app enables customers to easily schedule dirty clothing pick-ups and have their clothes returned to them fresh and folded 24 hours later. Currently available in New York, Washington, D.C., and San Francisco, Cleanly prides itself on having straightforward pricing, 1 hour time windows, and same day turnaround. In addition to the company's a la carte services, Cleanly also provides a membership called Reserve — aiming to be the Amazon Prime for laundry and dry cleaning.
With the core of the company built on the idea that users can leverage the power of their smartphone to essentially do their laundry, it's no surprise that Cleanly has been social media savvy from the start. However, in looking to increase their paid social performance and further increase their brand awareness, Cleanly turned to Insense's creative platform to strengthen their social advertising campaigns through the sharing of creator produced content — and saw immediate and quantifiable results.
Let's dive deeper into how Cleanly is seeing impressive ad campaign ROI using Insense as a one-stop shop for finding, engaging, and collaborating with social media influencers: The Challenge:
With a deep understanding that video is powerful for driving consumer actions, Cleanly had been successfully working with social media influencers to create relatable, socially native content, but the company was looking for a social advertising platform that could further elevate its success in amplifying the brand voice through paid media.
The laundry app wanted to be able to continue sharing authentic story content from users that was socially native, engaging, and fun, yet they also wanted an ad platform that could simplify the process, while at the same time produce high reach, clickable, trackable and measurable ads. The Solution:
Cleanly discovered the Insense platform and started working with them to maximize the influence of its ads through Insense's unique social media publishing capabilities. Using the Insense creator network, the brand began to find new influencers in their target markets whose content had the ability to serve as powerful vehicles for its brand messaging, which focuses on empowering customers to use the Cleanly service so that they have more time to spend doing things they enjoy. The brand took this engaging content and used it in paid advertising campaigns.