TikTok ad examples show how brands use creators, trends, and native formats to capture attention and drive action.
From smart targeting to authentic user-generated content, there are plenty of ways to make TikTok’s unique user base notice, love, and remember your ads.
Get inspired by the ten TikTok ad examples we’ve selected for you, and learn how to make the most of TikTok ads.
To help you succeed, we’ll even let you in on some of the most common mistakes you should avoid.
How Effective are TikTok Ads?
TikTok ads can increase reach, drive conversions, and build trust when the creative fits the platform.
Increase reach and engagement
TikTok reported a potential ad reach of 2.21 billion adults globally, excluding India, in 2026.
Creator ads also generated a 70% higher CTR and 159% higher engagement rate than non-creator ads at the same CPM.
Drive conversions and sales
TikTok’s 2026 attribution data found that more than one in four attributed conversions happen after users view an ad, visit the website directly, and convert the same day.
Build credibility and trust
Creator content can also make ads feel more trustworthy. IZEA found that 77% of social media users prefer influencer content over traditional ads.
Now, let’s see what types of ads you can run on TikTok.
What Are the Different Types of TikTok Ads?
One of the benefits of TikTok for business is the range of ad formats available for different goals and TikTok ad costs. The main types include:
- In-Feed Ads and Spark Ads for native, feed-based advertising.
- TopView, Brand Takeover, Logo Takeover, and TopReach for high-visibility campaigns.
- Playable Ads for interactive app and game promotion.
- Branded Mission Ads for creator-led campaigns and UGC.
- Carousel and Catalog Ads for product discovery and ecommerce.
- Prime Time, Pulse Mentions, and Pulse Tastemakers for sequential or context-based placements.
See our complete guide to TikTok ad types for how each format works and when to use it.
What Makes a TikTok Ad Work?
High-performing TikTok ads combine strong creative with content that feels native to the platform. The best ads usually follow a few key principles:
- Start with a strong hook: The first seconds decide whether users keep watching. Use a question, problem, or unexpected statement to capture attention.
- Show the product in action: Product demonstrations, testimonials, and tutorials help users understand the value quickly.
- Use creator-led content: UGC and creator ads feel more natural on TikTok and can build trust through real experiences.
- Test different creative angles: Brands can improve performance by testing different hooks, messages, creators, and CTAs instead of relying on one ad.
Next, we’ll look at some practical TikTok ad examples.
10 TikTok Ad Examples To Inspire You
We like that TikTok marketing allows you to mix and match different ad types, concepts, and elements to make your ad campaigns stand out.
And that’s precisely what has made the following TikTok ad examples so effective.
Let’s check them out!
1. Dunkin' Donuts
Dunkin' Donuts partnered with TikTok influencer Charli D’Amelio to promote their products.
This long-term partnership resulted in Charli producing over 120 UGC videos featuring the brand’s products, which Dunkin' turned into TikTok Spark Ads.
Dunkin' even named a drink after the influencer, called The Charli, which she’s also promoting.
Source: TikTok
Since Charli is a young influencer with over 155M followers, her ad creatives resonated with Gen Z users and convinced them to try the brand’s products.
Why it worked:
Dunkin' combined creator content with a recognizable personality to make the brand feel native to Gen Z audiences. Turning the creator partnership into Spark Ads helped the brand reuse proven content in paid campaigns.
2. #TikTokMadeMeBuyIt
#TikTokMadeMeBuyIt is a popular TikTok ad concept that many creators use to promote brand products.
In these videos, TikTok users show off their latest purchases, review them, and post the UGC with the hashtag #TikTokMadeMeBuyIt.
Source: TikTok
Besides creating product exposure, the authenticity of these TikTok ad creatives builds consumer trust and encourages users to buy the products.
Why it worked:
The format works because users discover products through real experiences instead of traditional ads. Creator reviews and demonstrations add social proof and help reduce purchase hesitation.
3. Flintts Mints
Flintts Mints is a company that produces mints that alleviate dry mouth.
If you check out its TikTok page, you’ll see that most of its ads are UGC videos that answer user questions or address their comments.
Source: TikTok
This ad strategy makes users feel seen and heard, building consumer trust and brand loyalty.
Why it worked:
Answering real customer questions makes the content feel relevant and personal. This approach turns comments and customer feedback into new ad creative.
4. #GRWM
#GRWM (Get Ready With Me) videos are a TikTok trend used by all beauty influencers and UGC creators.
In these videos, users typically provide beauty tutorials featuring a brand’s products.
Source: TikTok
Since #GRWM videos showcase products in action, they are more trustworthy and can boost a brand’s conversions and sales.
Why it worked:
GRWM videos naturally show products as part of a routine, helping viewers understand how they fit into everyday life. The format combines product education with creator storytelling.
5. Netflix
Netflix is a powerhouse streaming service that most people need no introduction to. They’re also no stranger to successful viral marketing campaigns.
One of Netflix’s viral ad campaigns, #WhatsYourPower, combined a Branded Hashtag Challenge with Branded Effects to promote the movie Project Power.
Users were asked to create original TikTok videos using a branded filter that attributed them an extraordinary power and then post them with the branded hashtag.
Source: TikTok
This ad campaign was so fun and engaging that it generated around 112K UGC videos.
Why it worked:
Netflix turned advertising into participation by giving users a simple creative prompt. Branded challenges can generate large volumes of UGC because viewers become part of the campaign.
6. Rog Strix Unboxing
#Unboxing videos are another TikTok trend that countless UGC creators use for product promotion.
These TikTok videos showcase users unpacking brand products and sharing details about the brand and product features.
Source: TikTok
#Unboxing videos help consumers learn more about a product before buying it.
Moreover, a UGC video review offers many more details than a product image or a written client review, and it has a better chance of getting users to make a purchase.
Why it worked:
Unboxing content gives potential buyers a closer look at the product experience before purchasing. Creator reviews provide more context than static product images.
7. Booking.com
One of the most popular Booking.com TikTok ads features actresses Tina Fey and Glenn Close.
This ad grabs user attention with the celebrity factor but then conveys the message in a fun and approachable way.
It makes booking and canceling stays on the platform look easy and fun, encouraging users to try it.
Source: TikTok
The ‘Tina Fey books a stay #travel’ ad was so engaging that it raised 112K likes and 797 shares.
Why it worked:
The ad combines entertainment with a clear product benefit. The humorous approach makes the booking experience feel simple while keeping viewers engaged.
8. Life hacks
Life hack TikTok videos are highly engaging because they offer solutions to common issues.
The best part is that you can use these videos to explain how your product works or share some of its lesser-known features.
Source: TikTok
UGC life hack videos offer immediate value, building customer loyalty.
At the same time, due to their practicality, users are more inclined to share these TikTok videos, increasing reach and awareness.
Why it worked:
Life hack formats provide immediate value before introducing the product. This makes the content more shareable while showing practical use cases.
9. Marc Jacobs
Marc Jacobs launched the #PerfectAsIAm Branded Hashtag Challenge to promote its new perfume, Perfect.
Users had to post TikTok videos showing themselves as perfectly as possible and use the branded hashtag.
Moreover, Marc Jacobs partnered with the influencer Rickey Thompson to drive more interest toward the ad campaign.
Source: TikTok
This Branded Hashtag Challenge was a big success due to its empowering message of self-love.
Why it worked:
The campaign connected the product with a broader message that encouraged participation. The creator partnership helped extend the campaign beyond the brand account.
10. Discount codes
Offering attractive discounts is one of the most effective ways to encourage TikTok users to buy your products.
However, if you want to reach more potential customers, you should run affiliate marketing campaigns.
Brand affiliates produce authentic TikTok videos featuring your products and post them with a unique discount code.
A UGC video will give your ad campaign more credibility and can convince more TikTok users to try your product.
Why it worked:
Discount codes give users a clear reason to purchase while affiliate creators add social proof. Creator recommendations can make promotional offers feel less like traditional advertising.
Now, let us show you how to make the most of TikTok ads.
How to Make the Most of TikTok Ads
The best TikTok ad examples give you creative patterns to test, not templates to copy. Use them to build new variations around your product and audience.
- Test multiple hooks and angles: Turn one concept into several versions with different hooks, messages, and CTAs. Our guide to high-converting ad creative explains how to structure these tests.
- Use creator-led content: Product demos, testimonials, unboxings, and problem-solution videos work naturally with creators and UGC.
- Give creators clear direction: A strong UGC brief defines the message and required assets without making every creator deliver the same video.
With Insense’s Creative Brief, you can brief creators on different hooks, angles, CTAs, and asset requirements for the same campaign.
Common mistakes to avoid when using TikTok ads
If you’re just getting started on TikTok, you should be aware of the most common mistakes brands tend to make and try to avoid them.
❎ Repurposing ads from other platforms
TikTok is all about creativity, trending content, and genuine interactions.
This approach differs from all other social media platforms.
Therefore, if you want your ads to resonate with TikTok users, you must make them fun and relatable.
❎ Overlooking user-generated content
While some industry leaders might get away with running high-production-value TikTok ads, smaller brands won’t.
Overly polished ads tend to appear inauthentic, and users rarely connect with them.
Instead, you should focus on user-generated content that users can relate to and are eager to engage with.
❎ Ignoring trends
Keeping up with trends and viral content is a must on TikTok.
Otherwise, you’ll miss out on some incredible marketing opportunities.
For instance, you can tell that the Branded Hashtag Challenge is trending on TikTok because even high-profile brands are incorporating it into their ad campaigns.
❎ Failing to provide a clear CTA
If your TikTok ads don’t provide a clear CTA, this will result in missed opportunities.
While users might engage with the ad, they won’t take the desired action.
So, explicitly tell your audience what they should do next.
For instance, you can ask them to follow your brand, visit your website, or buy your product, depending on what your campaign goal is.
Now, it’s your turn to take action.
Over To You!
As you can see, TikTok ads offer you a world of possibilities and marketing benefits.
The trick is to be as creative as possible or work with skilled creators who can help you produce fun and authentic ad campaigns.
Book a demo with Insense to find out how we can help your brand become TikTok famous.
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